Friday Freebie: Track Your Marketing ROI with this Worksheet

You know how they say you have to spend money to make money? It's true, but you have to spend wisely in order to get the most bang for your buck.

To better judge which expenses are worth keeping in 2016, zoom in on the return on investment (ROI) for each. This free ROI worksheet from Zillow will help you do just that.

It's the second in our series of Friday Freebies that help you prepare for a successful New Year (You can see last week's 15-task business checklist here.)

Free ROI Tracking Worksheet, courtesy of Zillow

This little gem is a simple Excel spreadsheet that doesn't require you to share any contact info in order to download (refreshing, right?). Instead, it asks you to list your monthly expenses (advertising, website, CRM, etc.)--and annual commission in order to calculate your ROI.

Like we said, it's simple. But the worksheet is flexible enough that anyone with a little Excel knowledge can use it as a starting point for more complex ROI tracking. Zillow, for example, recommends using a new worksheet for each campaign. You can modify it in whatever way works best for your business.

• Tip: If you add new line items to the "Expenses" section, be sure to merge Columns A&B and C&D for each new row.

Want to start measuring your success today? Download Zillow's free ROI Tracking Worksheet now!

About Zillow

Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group and headquartered in Seattle.

Know of a Great 'Freebie' We Should Feature?

Did you find a great freebie (a free or trial version of a product, free guide, etc.) that you think your colleagues should know about? We'd love to hear more about it and possibly feature it as a Friday Freebie! Contact Kelly Phelan at kelly[at]retechnology.com to learn more.