Best Practices for Your Real Estate Website

92 percent of home buyers start their search for a new home online. Are you giving consumers what they want with your business website? Not only is your website a great platform to display your brand and value, but it can also be a great lead capture tool. Making sure your website is up to today's online standards will ensure you stand out when a consumer lands on your page. There are three best practices we think are most important for an effective real estate website:

Show Your Value

Consumers come to your website to search for listings and learn about the local market, so show them what you got! Your site should be designed with your potential clients in mind. Think about what information they're looking for and how you can provide it in a user-friendly manner. Testimonials from previous customers are a great way to demonstrate your value and explain (in a more unbiased manner) how you can satisfy a consumer's needs. Local market statistics, neighborhood reports, and community updates help to position you as a local expert.

Use a mix of text, photos, and videos to engage consumers visually – content they can easily share is a great way to get your name out to the masses and establish your place as a trusted source of local real estate information.

Do you have a realtor.com agent profile? This is another great way to make a name for yourself and manage what people learn about you on the web. You can embed this agent profile on your personal or company website. Click here to claim and complete your free profile – it's free!

Go Mobile

Did you know 94% of Millennials are using online websites in their home search? A huge portion of those searches are conducted on a mobile device – smartphone, tablet, the list goes on. If your website isn't mobile responsive (meaning it rescales images and text based on the size and aspect ratio of the device), you're going to end up with huge bounce rates and a lot of lost opportunity.

Capture Leads

Your website wouldn't be effective without calls to action that encourage consumers to take the next step – contacting you! Whether you just have a contact form or are offering some type of valuable information in exchange for their contact information, it's imperative to somehow collect lead information so you can follow-up with website visitors and keep them engaged.

Ready to take your website to the next level? Top Producer® has created a sleek, mobile-friendly website product that gives you the best opportunity to make a great first impression with online consumers. Click here to learn more.

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