Integrated Market Analytics from the Top Down

Every Realtor faces the challenge of turning a deluge of market data into valuable insights— and, ultimately, sales. Fortunately, our Technology Guide helps real estate professionals sort out the best from the beasts for integrated solutions that deliver the best view of economic, market, and sales trends with easy-to-use tools.

This year, we highlight Realtor's Property Resource (RPR), which seamlessly delivers data analytics and communications for all levels of the real estate vertical, from agents and their brokers to associations and MLSs.

RPR provides a wide range of tools through one centralized platform that is made-to-order for each industry segment. Through their partnership with hundreds of MLSs, commercial information exchanges (CIEs), and even the National Association of Realtors (NAR), RPR offers broad-spanning data sets and effective analytics and communications tools to meet demanding real estate business needs.

Let's take a look at how each of RPR's tools can boost sales effectiveness, from 'on-the-ground' agents to the CEO strategist:

• RPR Residential enables agents to access an exclusive nationwide database covering over 160 million properties and create customized reports including demographics, local schools, and taxes, as well as mortgages and foreclosures. The data platform consolidates valuation resources by working as a hybrid between a traditional automated valuation model (AVM) and MLS for agents to conveniently generate and send detailed reports—even on the fly through an app on their smart phone or other mobile device.

• RPR Commercial aids Realtors in creating client-winning reports that identify potential competitors within a particular region, geographically-based consumer spending, and potential target markets. With RPR Mobile Commercial Mode, agents can also provide clients with property reports—including dynamic maps—while on site.

• RPR Broker Tool Set facilitates cohesive branding, from the brokerage website to all agent-facing interfaces and even agent-generated communications with clients. In addition, the Tool Set empowers brokers to leverage leading-edge knowledge of market intelligence while also strategically promoting affiliated services.

• RPR Partner Integrations supplements MLS data with additional layers from the NAR's National Property Database. Realtors can log on effortlessly through a single sign-in to their MLS, where they can then access RPR's extensive property data and even view listings from other MLSs through deep linking. In addition, the MLS Dashboard delivers user metrics, communications content, and housing statistics as well as monthly market analytics to brokers.

• RPR Association Dashboard provides detailed user metrics, timely e-newsletter content, extensive training resources, and accurate statistics for reporting on members' activity tracking and media relations.

Perhaps the best feature of RPR's market analytics tools is the price—all of it is free for NAR members. We are pleased to highlight such best-value real estate technology solutions like these in our annual Technology Guide.