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A Simple Solution to Improving Agent Software Adoption

January 03 2017

laptop tabletReal estate brokers are caught in a horrific problem where they buy software for agents that the agents never use. For example, if you buy a CRM solution for every agent in your brokerage, you are doing well if 40 percent of your agents use it! That means that you may be paying $10 to $20 per agent per month for software that your agents are not even using. When you start to add up the total costs of all software solutions that you license for your agents, the numbers really add up.

Clareity Broker Dash Fixes the No. 1 Agent Adoption Problem

If you talk to agents, or you ask software vendors what the no. 1 problem is for not using software, the answer is the same, "I can't remember my username and password." Solving this prominent problem is the single biggest way to encourage agents to use software.

At the heart of Clareity's broker dashboard is our Single Sign-On solution. We work with your software vendors to create a solution where your agent logs in once and can access every software product you license from there. Imagine agents accessing marketing solutions, CRM, CMA, Lead Management, Accounting, Transaction Management, Digital Signatures, Forms, or any other software that you want them to use – even the MLS, in most cases!

Your Business Back Office Homepage

Brokers who can foster an environment for agents to log into every day put themselves at a strategic advantage. Let's face it, the only place that agents usually log into every day is the MLS. In doing so, the brokerage misses out on a great opportunity to share a message of the day, offer training, promote new services, or remind agents about the tools that you provide to improve their workflow and productivity.

The Clareity Broker Dash becomes the rich information center for your company with the flexibility to present information in ways that are different for office managers, agents, different offices, and different regions. This capability to present the right information to the right audience is critical for your communication success.

It's Affordable!

We know that brokerages operate on razor thin margins, which is why we understand the importance of stretching your investment in software by driving agent adoption. Clareity's DASH! is only $2.50 per user per month.

Visit this page to learn more about Dash, including notifications, analytics, integration, and so much more. More than 200 industry software vendors are already integrated into Dash, so getting you set up should be quick and easy. To schedule a demonstration, feel free to request one here.