Generating Leads with VOW

Generating leads is, to be honest, the bane of many real estate agents. That’s because when you generate the leads, you need to sift through the noise to find the leads that are the most qualified – those that are the most ready to buy or sell. Effective lead generation online is part art and part science, but there are some tried and true tactics that you can leverage. One of these is utilizing VOW data to identify more qualified prospects.

So what, exactly, is included with VOW data?

VOW, or Virtual Office Website, is a way for clients to find out crucial information about properties they might be interested in. Information can include vital pieces of data such as original listing price, price change history and days on the market. VOW also tends to include sold listings. All of this information can be extremely useful for your prospects as they are researching properties.

How is VOW different from IDX?

IDX data is available to any consumer online via a brokerage or agent website. It is open to the public and does not require any authentication to view property information. Access to VOW data online is only available to consumers who have completed various authentication steps. These steps can include creating an account on the website, double email authentication, acknowledgement of terms of use and other requirements set forth by an MLS and NAR. Consumers dedicated to completing this process are ones that are genuinely interested in accessing additional VOW information for properties. Their contact information (email, phone number, etc.) tends to be more accurate and they will likely be more engaged in the home buying or selling process.

Do I need both?

Coupling IDX and VOW data can be a very effective lead generation strategy. Effective brokerages and agents will display property details from IDX to generate initial interest and then tempt the consumer to create an account on your website (by providing an email address and phone number) to gain access to more detailed VOW data. Doing this creates a sense of exclusivity – making consumers think that they can’t get this data anywhere else.

Ready to take your listings and customer interface to the next level? Contact WolfNet to learn more about our innovative IDX/VOW services.

To view the original article, visit the WolfNet blog.