The Low-Cost Way to Generate More Real Estate Leads

Want to get more visual assets and reduce your marketing expenses? With Matterport's all-in-one media solution, real estate agents can generate everything they need to market a property online and offline from the same fast, easy system.

From a single 3D shoot, agents can get hi-res photographs, 3D virtual tours, and 2D floor plans - and give buyers exactly what they're looking for. In a recent survey of home shoppers conducted by realtor.com, buyers listed high resolution photographs and 3D virtual tours as the top two things they're interested in seeing on an online listing.

That's no surprise—a strong visual marketing strategy has long been crucial to selling listings faster and for more money. A 2015 study from Real Trends shows that agents who consistently use professional photography earn 100 percent more in average Gross Commission Income (GCI) than those who never use professional photography. This echoes Redfin's famous 2010 study, which found that listing photos shot with a DSLR camera (implying that they were likely taken by a pro photographer) sold for between $934 to over $16,000 more than listings that weren't.

Today, advanced technology like Matterport is enabling Realtors to take their visual marketing strategy to the next level. In the amount of time it takes for a typical photoshoot, Matterport's Pro2 camera can scan an entire listing and offer the following:

1. 3D tours with embeddable multimedia

Let potential buyers virtually walk through your listing from their phone or mobile device. Viewers can go from room to room, look up, look down, and move left and right as they would in a real three-dimensional space. To see how this works, check out this sample tour.

Agents can enrich their tours by embedding "Mattertags" to point out home features. For example, if your listing has granite countertops, you can "tag" the countertops to point them out to viewers. You can even add media like YouTube videos to the tags. This helps buyers understand all the things that go into your listing that are contributing to its value.

2. High resolution photos

As we mentioned earlier, high quality photographs are of the utmost importance to buyers, and can even generate a higher sale price for your listings. Matterport's 3D camera automatically generates high quality still photographs during a scan. You can upload them to your MLS, and use them in your marketing, both online and in print—no separate photoshoot required!

3. Floor plans

Matterport's camera uses infrared technology to render the dimensions of your listing into a 2D floor plan—and it does so with 99 percent accuracy! You can upload your 2D floor plan to your MLS along with your listing photos to assist buyers in understanding the layout of a home.

4. Virtual reality walkthroughs

All Matterport tours can be viewed via virtual reality (VR) headsets. This is great for buyers with VR goggles at home, but agents and brokers can also get in on the action by offering headsets in their office for consumers to use. Matterport currently works on Google Cardboard and Gear VR headsets in combination with a free app.

Attract More Leads with Stunning 3D Marketing

With Matterport's fully-automated end-to-end media system, Matterport has made it even easier to share your 3D virtual tours and dynamic marketing assets online. Now, real estate agents, brokers, and property managers can download "teaser videos," or short video clips, that they can share on social media, via email, and on their websites to generate more interest from seller leads and attract more clients. Matterport is also offering animated gifs of tours to help drive online traffic to your website and your listings.

Additionally, all Matterport 3D property tours are automatically syndicated to Realtor.com. Property listings with Matterport tours available are indicated with a special 3D icon, and the tours can be viewed on the listing details page.

Matterport 3D tours are a huge marketing boon to the agents that use them. According to the company, consumers are 95 percent more likely to call about listings with 3D tours, and are 300 percent more engaged.

Get Started with the All-in-One Visual Marketing Solution

Ready to get started generating your own high-quality visual assets for your listings? Contact Matterport today to learn the fastest, easiest way for your business. You can either purchase a camera to operate DIY, or you can connect with a trusted Matterport Service Partner who can do the work for you. Once you fill out your information on their website, Matterport will have up to three local photographers contact you about setting up an appointment.

You can expect the appointment to take about 1-2 hours to scan the interior of your listing, and about 24 hours to return the finished assets to you.

Brokerages or teams who want to scan a large number of listings may want to consider purchasing the Matterport Pro2 3D Camera for themselves. The cameras are easy to use and don't require in-depth training to master—and you can get started generating visual marketing materials for your listings almost immediately.

Want to learn more? Visit Matterport.com to get started.