October 11 2017
Are you intimidated by planning events? Or maybe you have already done it, and it was just so overwhelming that you don't plan on doing it again.
We've made it easy for you by having a detailed, step-by-step plan of what you need with all of the things to consider!
Business owners and professionals are a great source of referrals and business. Work on growing your professional network by offering business mixers in your area.
There are lots of different types of events you can do. You can use this for a business mixer or any form of client party or event you want to host, just making sure you're looking at all of the details so that you're taking advantage of that opportunity. Offer something of value in exchange for them giving you that time.
Conversely, start by joining a meet-up and participate in one to get a sense of how to do it. Meetup.com has groups of people getting together in your area all the time around various topics of interest. Great networking events and way to meet people.
Start planning two months ahead of the projected date of your event. Enroll an assistant or support personnel to help you with all of the planning—it's going to be a lot easier to manage all of the details with an extra person to help.
Pick a theme for your event. Ideas include:
Determine your budget. You'll need to provide the following so you'll want to create a budget first to keep your spending in check.
Remember; this event is an investment in your business to build assets that will benefit you over time!
Pick the time and date. Around 7 to 8 p.m. on a Friday or Saturday is normally the best time.
Book your venue and secure your food and drink.
Choose entertainment for the night that fits into your theme. Some themes may only need props and games for entertainment, while others may require more expensive or live entertainment.
Organize your guest list and send out invitations two months ahead of time. If you send out invitations too late, half of the guests more than likely will not come.
Set a deadline for the RSVP so you can get a good head count well in advance.
Prepare goodie bags depending on the theme of your event. Small gift bags with some promotional items will remind guests about your company and the wonderful experience they received at your mixer!
Create collateral for your marketing campaign. These can include:
Write out your social media posts, marketing emails, and phone scripts. Aim to include at least two each of social media posts, phone calls to your database, and email blasts.
Create a Facebook event or EventBrite page to handle RSVPs. We recommend Canva.com to create the cover graphic for Facebook events.
Post a link to your video or flyer to your social media accounts. If any vendors are sponsoring your event, ask them to also post videos to your page/event!
Run a Facebook ad promoting your event. Run this multiple times over the course of the two months you've been planning.
Visit local businesses and personally invite them to your event. Aim to give out at least two invitations per day!
Create a blog post about your event and send out the link. Ask your vendors to also share that link via email.
Arrive early!
Make sure all guests are greeted as they arrive. Hand out name tags to guests arriving to help facilitate networking.
Have a clear schedule of events. For example, if you're having a casino night, make sure all guests know where to collect their chips and what tables or games are open/when.
Keep an eye on the refreshments to make sure they don't run low. If you're serving alcohol, keep an eye on the bartenders; make sure they are not over-serving guests. Also make sure to have cabs and rideshares available for your guests.
Take plenty of pictures with your guests and of your guests. You'll want to use these photos to help promote your next event—and as a personalized thank you note!
Hand out your goodie bags to guests when they are leaving or have them at the door so they can grab one on the way out!
Don't try to distract from the purpose of the event — networking — by dominating the event with speeches or presentations.
Keep announcements and 'thank you's' under 10 minutes when closing out the end of the event.
Follow up with all attendees of the event. A phone call or a hand written letter is best.
Include a photo of you with that attendee, or a photo of the attendee at the event with your letter! This shows personalization on a whole other level.
Follow up with all of those who were unable to attend your event. Make sure to follow up each call or voicemail with an email expressing you missed them at your event, a highlight of what went down, and an open invitation to any future events.
Create collateral from the pictures and videos of your event and use them to promote your business and your next event!
Some examples of uses for such collateral are:
If you are interested in the full Business Mixer Project Plan Checklist, contact us at [email protected]!
To view the original article, visit the Paperless Agent blog.