Friday Freebie: The Realtor Tool that Creates Killer CMAs

We've recently been talking a lot about CMAs—from which pages to include to how to use a CMA in conjunction with a landing page to attract seller leads.

Many people use a dedicated CMA tool, like Cloud CMA, to create their reports. But did you know there's another tool that all Realtors have access to that can create knockout CMAs, too? And that, best of all, it's absolutely free?

We're talking about Realtors Property Resource (RPR), a solution that's highlighted in our 2017-18 Technology Guide. RPR is a NAR-owned tool that's offered absolutely free to all Realtors—but, surprisingly, many Realtors are barely aware of its existence, or of how powerful the app actually is.

The Power of RPR

Looking to build a comprehensive CMA—and quickly? RPR has you covered. Just navigate to your subject listing's property details page in RPR, and select "Create Comps Analysis" to launch a quick wizard that will create a Seller's Report for you in just four steps. You can even send this, or any, RPR report via text or email with just one click.

Need something a little more customized? Here's a quick list of ways to build a unique, branded report to the specifications you need.

Now how about lead generation? RPR offers an array of data-rich reports in a consumer-pleasing format. You can use these reports to draw in buyers and sellers online. Just set up a lead capture form, and boom!, you're ready to go.

RPR can impress consumers offline, too. Bring printouts of the Mini Property report, the Neighborhood report, and the School report to pique the curiosity of buyers and gather their contact information. Have curious neighbors poking their heads into your open house? Use RPR's automated valuation model, called the RVM, to give them a quick idea of their home's value. You can learn more about how one leading Realtor successfully executes these strategies at her own events.

Property Data on the Go

Finally, let's talk about mobile. RPR's mobile app combines powerful property data with your smartphone's features, like GPS (to search the homes around you, and view their details and estimated values), text (to send our reports), and camera (to snap photos of a listing and immediately add it to a custom report).

There's a lot more to the RPR app than we have space to talk about here, so check out this article to learn more: 10 "Power User" Features of the RPR App

Whether you're creating CMAs or just answering common consumer questions, Realtors can lean on this impressive, free resource to support their business. Want to learn more? Check out RPR's learning resources page.

Next Steps

• Want to learn more? Visit RPR's website
• Download your free copy of the Technology Guide to explore more technology solutions
• Explore more CMA and Public Records solutions in our Product Directory
• Read articles about how to leverage Public Records tools in your business