4 Creative Ways to Stand Out in Real Estate

Real estate is relational. Whether working with a consumer to buy a new home or welcoming a new agent to your office, you are now involved with a major event in that person's life. Providing outstanding service should be coupled with providing a unique, ongoing experience that stands out.

Here are a few creative (and easy!) ways to provide that above-and-beyond experience.

1. Write a Note

A good, old school (and sincere), handwritten note is a dying art, but not because it doesn't work. In a world where time is now one of our most precious resources, a strong way to communicate importance to someone is taking a little extra time to write them a note. Be specific, be personal.

Agents: Thank your client for choosing you and wish them the best in their new home, and be sure to remind them they can always contact you for questions.

Brokers: Send a handwritten note congratulating a recruitment prospect on a recent sale.

2. Shine a Spotlight on Them

It never hurts to stroke an ego and show off a milestone event or accomplishment. Showcasing an agent or your client online can go a long way! Just remember to be personal, be sincere, and leave them smiling.

Agents: Showcase a happy customer on social media. Tag them and let their friends and family do the rest!

Brokers: Speak highly of your agents. Showcase the accomplishments of current associates, and new arrivals to your team.

3. Send a Gift Card

Gift cards are always welcome, but don't worry—we're not suggesting dropping $50 on each client. Think smaller gestures that speak volumes. If you tie a reason (see: note) to it such as a "thank you" or "congrats," it is more impactful.

Agents: You have a lot of flexibility here. First time homeowners usually need things from the hardware store; sellers are celebrating their move by dining out. Remember, everyone still loves coffee!

Brokers: Some would argue the fastest way to an agent's heart is through their love of coffee. Send a Starbucks gift card for a holiday gift, or just as congratulations on the sale.

4. Give a Great Read

This one might really catch them off-guard, which is good because that makes you stand out! Including a personal note in the cover would be really cool, too! What kind of book, you ask? Think self improvement, home improvement, or just really darn good book!

Agents: When I bought my first house, I would have loved to have known what the heck I was supposed to do with it. Home Maintenance For Dummies, anyone?

Brokers: Share a copy of a book that has influenced you, or embodies your principles and philosophies. If you know an agent is particularly busy, maybe an audiobook would be the way to go.

To view the original article, visit the eMerge blog.