Friday Freebie: Your Guide to Reaching More Real Estate Consumers on YouTube

Millennials are the driving force behind major cultural shifts in today's society, including the slow demise of restaurants like Applebee's and disinterest in the "McMansions" favored by Baby Boomers.

Their television habits, or rather the lack thereof, are also shaking up the status quo—and opening the door for real estate professionals to reach them at very little cost online. You see, Millennials are the first generation that's more likely to watch YouTube than major networks like FOX, ABC, NBC, and CBS. That's great news for real estate agents with a little online marketing savvy.

But if your YouTube skills are just "basic," as this generation is wont to say, never fear! In this week's Friday Freebie, we're highlighting a free guide that can take you from YouTube newbie to YouTube pro in no time.

Free Download: 'The Definitive Guide to YouTube for Real Estate Agents'

Today's Friday Freebie comes to us courtesy of Matterport—a company that, like Millennials, sits on the cutting edge of technology. You've probably heard of Matterport's three-dimensional virtual property tours, but did you know that Matterport tours can not only be easily exported to YouTube, but that you can also embed YouTube videos within your Matterport 3D tours?

As you can imagine, Matterport has a lot of experience with YouTube, and in this Guide they're sharing some of their most useful tips and tricks for maximizing views on your YouTube channel. Here are a few of our favorites:

• Organize your videos into playlists to help consumers find what they're looking for. You can create playlists for each neighborhood you serve, client testimonials, and more.
• Create animated teaser GIFs of your videos to share via email or on social media. This will catch the eye and generate more click-thrus to your videos.
• Take advantage of YouTube "Cards" and "End Screens" within a video to direct viewers to your other videos, and increase overall views across your channel.

The Guide also features a wealth of information on how to use tags, descriptions, and keywords to boost traffic to your videos, as well as strategies for cross-promotion and beyond. And if you're a Matterport user, this guide will show you exactly how to export your videos to YouTube, automatically generate teaser GIFS, and much more. There's also a bonus section on how to win more listings with Matterport, including a link to a free listing presentation guide that can help.

Ready to get started? Download your free copy of the guide today!