February 15 2018
Did you know that using the word "video" in an email subject line can boost open rates by 19 percent? That's one handy tip from a free, new guide to email marketing for real estate.
Real estate agents are having great success using email marketing to win more listings--but only when they have a strategy and the right digital assets in place. In "3 Steps to Winning More Listings with Email Marketing for Real Estate Agents," you'll learn about the visual assets you'll need for marketing your listings, how to choose the right apps for the job, and tips on strategy.
It's a lot of ground to cover, so we're highlighting the basics here (and adding a few tips of our own):
Visual assets are the core of a strong email marketing strategy. Here are the images and other types of multimedia that are key to cutting-edge digital campaigns:
Marketing ROI Tip: While you can procure each of the visual assets above from separate service providers, everything on the list above can be automatically be generated from a single Matterport shoot. And, bonus, Matterport can also create animated GIFs of your 3D tour that you can use in your email marketing campaigns (just link the GIF to your tour).
Once you have the digital assets for creating an email campaign, next you need a great tool from which to send your campaigns. Agents looking to take advantage of their network and get the most bang for their buck should consider a robust email marketing platform capable of doing a lot for little. Free services, like Mailchimp, are potential options--but for agents looking to reach bigger audiences with more targeted messaging, should look into specialized platforms specific to real estate. With a robust platform and targeted messaging, you'll be winning more listings and referral business in no time.
The guide suggests you look for features like merge tags, A/B testing capabilities, and detailed contact profiles in your tool of choice. Download the guide to learn more about email marketing tools.
We mentioned the CRM features above because they give you detailed control over what and to whom you send things. Here are a couple of examples:
That's just a brief overview of the email marketing advice in this free guide from Matterport. To get the full details, download "3 Steps to Winning More Listings with Email Marketing for Real Estate Agents" today!