4 Videos Every Real Estate Marketing Toolbox Needs

A comprehensive real estate marketing strategy requires a variety of video content. Different types of video resonate with different audiences, and these videos will be able to extend brand identity and improve upon customer engagement.

Community Videos

Community videos highlight important information about specific communities and neighborhoods, giving prospective buyers and investors information that they need. Community videos can prompt buyers and investors to connect with the brokerage to learn more, encouraging them to connect and engage.

Market Videos

Videos about the changing market are an extremely effective way to establish knowledge. Many investors, buyers, and sellers want up to date knowledge before they commit to a transaction. This can lead to multiple points of contact with the business. Marketing information also gives easy and interesting content that can be presented to viewers.

Listing Videos

Individual listing videos go a long way towards selling properties. Not only will buyers be able to find out more about properties that are available, but investors can get a better picture of what is available in local areas. Many customers today do their real estate research on their own. Through digital marketing, additional clients can be brought in.

Branded Videos

Brokerages should commit themselves to branding their videos and producing videos that show off their company culture and mission statement.

Regularly, brokerages should share videos that give insight into their products and services. Further, videos should always display the brokerage's brandings clearly and have a solid call to action.

By creating a variety of content for real estate marketing, brokerages can appeal to all types of client while also connecting and engaging with them multiple times. Each additional connection with a client furthers the likelihood that they will eventually commit to a purchase.

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