Friday Freebie: 5 Listing Presentation Mistakes to Avoid

The days may be getting longer, but housing inventory grows ever shorter--and competition for listings is fierce. Are you prepared to fight for your fair share of the market?

Once you win over a seller lead and schedule an appointment, it's time to win the listing! And that comes down to one thing--a strong listing presentation. Top agents know they need to build rapport with homeowners and quickly communicate what makes them unique. But real estate agents who make rookie mistakes during presentations are sure to lose listings to the competition.

We don't want you to be that guy (or gal). That's why in this week's Friday Freebie, we're highlighting a FREE guide that's all about the listing presentation mistakes to avoid--and the good advice you should heed instead.

Free Guide: '5 Listing Presentation Mistakes to Avoid,' courtesy of Matterport

What can you expect when you download this guide? Here's a sampling:

Don't:
Come in with a #basic marketing plan that's worse than your competition. Make sure you don't understand how to use Facebook or YouTube to attract more home buyers.

Do:
Come prepared (and ready to explain!) your whole marketing strategy--both digital and print. This includes smart social media advertising and innovative marketing techniques.

Do:
Show off your tech savvy by highlighting the cutting edge tools, like Download 5 Listing Presentation Mistakes to Avoid now!, that set your marketing strategy apart.

Don't:
Give a pre-scripted presentation--and don't bother to customize it to the property at all. (CMAs? Meh.) Also, try not to learn anything about the neighborhood – it's better to wing it.

Do:
Have an initial phone conversation to get a true sense of their needs. Come prepared with a CMA, and be ready to lean on it and your local market knowledge to talk pricing.

Ready to learn more about what to do to win your next listing--and what NOT to do? Download 5 Listing Presentation Mistakes to Avoid now!