Social Marketing Tips Clients 'Like'

Marketing on social media sites is integral for agents and brokers, yet many have only scratched the surface of their social media potential. In today's real estate marketing tips, we'll take a look at maximizing this potential, and how to get potential customers to 'like' you before they 'swipe left' on your brand.

Seven Ways to Step-Up Your Social Marketing Game

Make Sharing Simpler

With a responsive layout, clear photography, easy to find/use buttons including favorites and links to other social sharing sites.

Take Advantage of Facebook Groups

Link Facebook Groups to your FB page, using them to boost networking and offer additional client services. Monitor which questions buying/selling clients are looking for help on in the group, and show off your expertise!

Share More with Reviews and Services

Enable both reviews and services to gain referrals (the best kind of marketing collateral), allowing clients to make appointments or message you with questions and simplifying the 'connection' process.

Add a Cover Video

Facebook promotional videos far surpass page cover photos, instantly grabbing visitor attention. (Don't forget a matching call-to-action button, such as 'book now' for free consultations.)

Go Live

Livestream at a property, promoting a behind-the-scenes, unedited 'scoop' on new listings.

Get Chatty

Build a Facebook Messenger chatbot through Sprout Social to answer common questions, offer impressive turnaround on inquiries, and cut down on your workload. Include closest listings by zip code, listings by price range, how to prep a home for sale, and more.

Build Trust

With frequent posts, infographics, how-to videos, and other free real estate marketing tips. These are some of the easiest ways to build rapport without openly 'pushing' your services.

Eighty-four percent of boomers and 94 percent of millennials rely on the Internet to search for their future home. How big a slice might you be missing out on with lackluster, behind-the-times marketing schemes?

To view the original article, visit the Properties Online blog.