June 03 2018
Agents are looking for support from their brokerage to help them grow their business. Brokerages have to weigh where their support is most needed and best utilized. The competition to recruit agents is heating up, which puts pressure on your brokerage to deliver on agents' needs. You strive to offer your agents best-in-class tools and services, but want to ensure your investments will be impactful. We recommend giving your agents the gift of easy marketing.
Marketing can be daunting for agents. After all, marketing has the unfortunate reputation of being time-consuming and expensive, both of which agents rightfully try to avoid. Meanwhile, consumer expectations are rising, and home sellers want to know that their agent is a competent and motivated marketer. Agents are pressured to market listings in a way that meets client expectations, without necessarily having the expertise or bandwidth.
This is where your brokerage comes in. When vetting marketing tools for your agents, focus on these three things:
We're operating in a market where recruiting and retaining agents is increasingly difficult. Brokerages are offering everything from over-the-top perks to six-figure signing bonuses. How do you compete with that?
What it comes down to is the support you offer an agent in running their business. Agents are busy – generally, they feel overwhelmed by their to-do list and discover it's difficult to find a good work/life balance. If you can find more time for your agents, you've hit a goldmine. When this happens, they're able to grow their business, contributing to their own success as well as to your bottom line.
To view the original article, visit the Moxi Works blog.