October 24 2018
In real estate, referrals are the name of the game. Sometimes, however, determining the best way to market to your personal sphere can be challenging.
Social media strategist and author Katie Lance and ReferralExchange recently discussed tips, tools and strategies for how to effectively leverage your personal sphere of influence to increase your referral business.
Here are some key takeaways from the webinar.
DO: Be helpful, thoughtful, and treat your sphere how you would like to be treated.
DON'T: Send canned marketing, be a spammer, or be a nuisance.
Although you may want to work every referral that comes your way, it may not always make sense to. Lisa Fettner, ReferralExchange's VP of Marketing, emphasizes that it's critical to be consistent with who you do and don't work with – doing so will save on "hurt feelings" or confusion in the future. Below are some scripts Lisa shared to help you navigate the situation.
Staying in touch with your network could be the difference between them calling you or someone else when they have a real estate need or question. Stay top-of-mind by choosing your social channels based on what your clients and future clients are using. Katie emphasized the importance of creating content that attracts who you want to work with (e.g., video, Facebook Live). You only have so many hours in a day, so focusing on quality over quantity is key. Remember, you don't have to be all things to all people.
Lisa shared a few easy tips on how to make the most of LinkedIn: update your bio, let people know that you're in real estate, publish and share new content and reach out to 5-10 people in your sphere once a month on the platform.
On Facebook, Katie suggests creating different lists to organize your sphere and interactions (e.g., friend/connect with them, interact with them, add them to your "see first" notifications). Use Facebook messenger to start a private conversation or use the Facebook voice feature to send them a personal message. If you're creating one piece of content, make sure you distribute it in multiple ways, on multiple channels (e.g., videos, social media posts, blogs, newsletters).
Are you making the most out of your personal sphere of influence? Watch the full webinar recording here.
To view the original article, visit the ReferralExchange blog.