Marketing Ideas for New Real Estate Agents

New agents focus on establishing and building their businesses by adopting tools that help them market to neighborhoods, impress buyers, showcase their professionalism, and nail listing presentations. Here are five tips on how to achieve those goals.

1. Develop spot-on strategies for marketing to a farm area

Few things are more important to a new agent other than raising awareness of your brand, capturing leads, earning referrals and landing listings. And a solid farming campaign can do just that. In fact, real estate farming is possibly the most proactive position you can take to build inventory.

The method includes a series of steps that analyze a given neighborhood, ZIP or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market.

Realtors Property Resource® (RPR®), a member benefit of the National Association of REALTORS®, has created a five-point plan for creating and cultivating a solid neighborhood farming strategy. From targeting and analyzing the marketability of potential neighborhoods to resources that help you "break the ice" with homeowners, it's all laid out in the platform's webinar, 5Cs of a Successful Farming Strategy. Register for an upcoming session or download a recording here.

2. Build a successful buyer tour

Buyer expectations come in all shapes and sizes, but one thing is for sure—they all want information. Showings are no different. Prep your buyers from the start with handouts that help them become familiarized with every listing's characteristics so they can make informed decisions.

There's no easier way to set up your next tour and educate your buyers than with RPR's Buyer Tour Report, found only in the RPR app. Simple in nature but comprehensive all the same, the report allows you to select properties, determine the order in which to tour them, and then create a colorful, client-friendly report to share with buyers so they can be as well informed as you are.

• Read more about RPR's Buyer Tour Report here

3. Create colorful, client-friendly real estate reports for every facet of your business

Your real estate reports are your reputation on record, so it's important to make sure they reflect the top-notch professional you are. Look for tools that allow you to brand reports with your name, photo, brokerage, and contact information. You should also be able to choose what elements to include and even add your own pages, such as testimonials, sales history, and a biography.

Agents who use reports from Realtors Property Resource® (RPR®) instantly respond to client needs with real estate reports that matter. Create reports with as much or as little information as the client needs, brand each RPR report with your name, photo, logo and contact information; and customize reports to include your own marketing materials.

All nine RPR reports can be created, saved and then texted, emailed or printed from your preferred device—desktop, laptop, smartphone or tablet.

• Brand your business with RPR reports

4. Adopt an app that works for you... anytime, anywhere

It seems as if new real estate apps appear every day claiming to help you be more productive. Each has unique offerings, yet only one longstanding app has stood the test of time. With the app from Realtors Property Resource® (RPR®), you have exclusive access to a host of tools that improve productivity while on the go, not to mention RPR's unmatched property data and reports.

By downloading the free app, you can instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods and market trends — all from your iOS or Android device. What's more, the app provides a customizable report feature that allows you to create, save and share reports with just a few quick taps on the screen.

• Download RPR Mobile™

5. Nail your next listing presentation with pricing precision

Pricing that potential listing with razor-like precision is the most important move in your listing presentation. Sellers want to know you've got a keen sense of the market, including an expertise in determining value. To do so, you need the industry's most flexible and accurate valuation tool.

What makes RPR's comp analysis tool stand out is its exclusive Realtor Valuation Model® (RVM®) and refinement tools. As the only REALTOR® owned automated valuation product, the RVM goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation. RPR's comp analysis tool also allows agents to refine the value of a property by adjusting its basic facts, calculating the return on home improvements, and even altering the price to reflect needed improvements.

Agents can then wrap it all up in RPR's professional-quality Seller's Report, which includes your customized report cover, details of the subject property, local market conditions, side-by-side property comparisons, a pricing strategy, and a worksheet for estimated seller proceeds.

• Listing Presentation Learning Resources

To view the original article, visit the RPR blog.