March 14 2019
Real estate agents have been using social media to connect with real estate clients for many years now, leveraging sites like Facebook, LinkedIn, Twitter, Instagram and YouTube to reach and engage clients and prospects – all with a goal of driving new business.
If social media is on your radar as a marketing strategy to explore but you're not sure where to start, here are a few simple social media strategies you may want to consider.
Since different social media platforms attract different audiences and demographics that evolve over time, it is wise to build a professional presence on multiple social media sites. You can share similar content on Facebook, Twitter, Instagram, LinkedIn and YouTube, but you should customize it for each platform. For example, a short 15 to 30 second video clip can be posted on all your platforms, but to avoid repetition you should change up the caption and headline that accompanies the clip.
People tend to trust peer comments exponentially more than they trust comments from businesses. This means that it is more important than ever to show testimonials and reviews on your social media accounts.
Did you know that instead of using a cover photo on your Facebook business page, you can upload a video? The video will automatically start playing (with the sound off) when users land on your Facebook page. Smart marketers are taking advantage of this new feature to showcase their personal brand and services in an attention grabbing way. By taking the time to show a targeted, engaging video, you can quickly set your Facebook page apart from the rest.
Remember that old saying "a picture is worth a thousand words"? In today's attention-limited culture, it rings truer than ever. Images have an immense amount of power to capture attention and convey information quickly. Online audiences often spend more time looking at the images than they do reading text on the page. Share images of yourself at work, your listings, communities you work in and more. Let the images on your social media platforms tell your story!
To view the original article, visit the IXACT Contact blog.