August 11 2019
Berkshire Hathaway HomeServices Fox and Roach, REALTORS®, one of the largest brokerages in America (over 5000 agents), is among the firms at the forefront of combining technologies using APIs (Application Programming Interfaces) to get the most out of the technology solutions that power their success.
In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. LiveBy writes and aggregates localized content used by Fox and Roach for a number of business needs. Their content is primary used to build out community pages on their broker websites that power a 360-degree snapshot of what it is like to live in a community. Fox and Roach integrates the API from LiveBy with MLS and other data sources to build very compelling pages. Check out this page for Chestnut Hill, PA.
Fox and Roach provides an interactive experience that not only powers their search engine performance, but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.
The SEO benefits of custom content pages on broker websites is fantastic. Since April this year through June, they have seen a 72% increase in organic traffic to these community pages. The components of these community landing pages include:
Search engines index all of this information, and in our opinion, the resulting pages are better than any found on the national advertising portals. Perfecting these pages for SEO performance is a living project that requires frequent updates for maximizing effectiveness.
The second place where Fox and Roach are leveraging the LiveBy content is Buyside. LiveBy data is now available in the "What's your home worth?" pages created for Fox and Roach by Buyside (example). Again, the LiveBy integrations drive a rich experience for consumers to add context to the property valuation pages and move consumers into examining properties.
The landing pages for Buyside and the community pages on their broker website are getting a steady volume of consumers subscribing to receive updates.
The third place where Fox and Roach is leveraging LiveBy data is in their email marketing solution provided by Active Pipe. Active Pipe is a brokerage newsletter application developed in Australia. They focus on real estate and have created a user-friendly interface for agents to drag and drop content into their email marketing newsletters and campaigns. For example, an agent can drag in a Market Insights from LiveBy that includes sold vs. list price, median price, listing volume etc. The following are additional compelling content pieces that follow the style guide of the newsletter:
Open rates on Active Pipe are 67% in the early adopter group, according to Fox and Roach.
Next up for Fox and Roach will be integrating LiveBy data into their social media strategy. You can imagine how hungry agents are for the ability to post market snapshots into their social media marketing efforts.
Other articles mentioning Fox and Roach:
To stay on top of the most important issues facing real estate today, subscribe to the WAV Group newsletter HERE. To view the original article, visit the WAV Group blog.