3 Ways to Make Open Houses One of Your Most Valuable Marketing Tools

Open houses have always been a powerful marketing tool, but they are evolving in new and exciting ways to help you succeed.

Aaron Kardell, CEO of Homespotter, joined me on a Coffee Chat to share some simple, but powerful, insights about the best ways to take open houses to the next level.

Here are three key takeaways:

1. Open House by Appointment

Instead of pushing for a ton of people to attend your open house, focus on quality, not quantity. You can do this by setting specific 15 to 30 minute appointments for potential buyers after pre-qualifying them and understanding the seriousness of their interest in the property. Setting appointments allows you to spend quality time with each of the prospects, explaining all of the most positive features of the home and giving them the personal attention they need to answer their questions thoroughly. Spending time with each visitor also allows you to provide specific feedback to the seller to help improve curb appeal, remove clutter, gain pricing feedback, etc.

2. Capture Info on Virtual Open Houses by Replacing the "sign-in" sheet

When scheduling a virtual open house, make sure the system you're using requires every visitor to register so you can capture them for follow-up afterwards. While Facebook Live is a nice format, for example, it is much more anonymous. Tools like GoToMeeting, Google Hangouts and others are better at capturing information for those that register and those that attend live.

Tools like Spacio, for example, allow you to capture visitor information and then automatically load the information into CRM tools like Contactually and Follow-Up Boss so you can begin a dialogue with consumers you met at live or virtual open houses.

3. Promote Virtual Open Houses on Social Media

Today, there are tools that make it easy for you to automatically post new listings online. These tools, like Boost from Homespotter, have expanded to allow you to promote live virtual open houses as well. You can promote virtual open houses on Facebook, Instagram and even Waze now. Just think how many people you can attract to a listing if you can use the power of social media to accomplish it! Also, virtual open houses will encourage consumers to look at more houses virtually and then narrow their requests for live showings only to those homes that are most interesting to them! It's a great way to save time and money for agents and their clients.

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