An Independent Brokerage Thrives in Upstate NY. Here's How.

In Elevate's latest "Casual Conversations" video interview, Elisa Bruno-Midili, Broker and Co-Owner of Cafe Realty in Upstate NY, shares the story of how her small, independent brokerage has been able to position itself to compete for all of the business heading their way as more and more metropolitan city-dwellers are exiting New York City and heading to the country. In past years, Elisa has struggled to compete against large franchise organizations with name recognition but feels that story is changing fast.

"Eighty percent of the real estate industry is actually comprised of independent brokerages," says Elisa. "We're the heart and soul of communities, but are only capturing 20% of the business." Elisa claims that, historically, independent brokerages have lacked the marketing tools needed to compete more aggressively. "I've spent seven years searching for ONE solution that would provide my brokerage and my agents with a marketing solution that included CRM, IDX website and comprehensive nurture marketing. I've finally found it with Elevate BOSS, and it's opened up our ability to proactively capture, nurture and convert business coming into our area of New York State."

Elevate BOSS is an end-to-end solution that allows brokers, agents and teams to unify all of their online lead generation and marketing under one singular experience. This consolidation of resources is not only cost saving, it also provides valuable insight into the key performance indicators that are needed to successfully run a business. "I personally oversee all of my brokerage's marketing, and Elevate has been been a game-changer in terms of saving me time, money and resources," adds Elisa.

But technology is only as good as the people behind it, and when your business relies heavily on streamlined technology, response time can make or break an opportunity. "My Elevate support experience has been amazing," shares Elisa. "Any time I've had a question or needed assistance, I've receive a response right away. I feel like the Elevate team really cares about my business."

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Check out the Elevate YouTube channel. They release new videos every Friday.