3 for 3 Listings: What Makes This REALTOR Hit Home Runs

If Linda Fercodini played baseball, she'd be a top contender for the majors. Though, for now, she is one of the happiest and most productive REALTORS in western Connecticut.

One week after taking her first swing at Realtors Property Resource (RPR), Linda hit it out of the park, scoring what we might call a perfect batting average in real estate--three for three listings in nearly seven days.

What's more intriguing is that this self-proclaimed RPR rookie attributes her success to the platform's comp analysis tool and seller's report. "I've always seen the benefits of RPR, even though my MLS didn't offer it to us," said Linda. "The minute it came, I sat at my computer and taught myself how to use it. I did three RPR CMAs, presented them, and got all three listings."

"This is without knowing every single in and out of RPR," she added.

The first thing Linda did after creating her account (visit narrpr.com) was to customize her profile so that her photo, contact information and logo display on RPR reports. From there, she jumped right into running comps for an upcoming listing presentation. She quickly learned how to choose her own and then used the platform's Refine Value Tool for a more precise pricing strategy. "If my client has a remodeled kitchen, I can use that to refine the home's value. It blows my mind!"

Next came the RPR Seller's Report. Linda said being able to include/omit elements of the lengthy report is an added plus. She can also add her own pages, such as testimonials, a biography, etc. "I decide what goes into the report based on the needs and interests of my clients," she said. "If someone is an analytical type, I include more data, charts and graphs. Others prefer the basics, so then I create a simplified version of the report."

"RPR's CMA looks better than other programs. It's easy to read and more user friendly. I have no doubt that my research and the beautiful reports got me those listings."

Imagine where Linda's business will go once she becomes fully acquainted with RPR. "I'm like a kid in a candy shop," she exclaimed. "I'm eating it up!"

Linda Fercodini holds a wealth of accreditations, including ABR, ABRM, CRS, CIPS, SRES, GRI, LTG, SRS and PSCS. She is the owner/broker of Fercodini Properties, Inc., and past president of the Connecticut Association of REALTORS®. Linda has served on the NAR Board of Directors from 1999 to 2002 and again from 2005 to present, and was named REALTOR® of the Year in 1997, among other prestigious positions and recognitions.

To view the original article, visit the RPR blog.