Friday Freebie: Get the 'Rent vs. Own Report' to Move Renters Off the Fence

If you're looking to build a base of lifelong clients, there's no better niche than first-time home buyers. But persuading high-income renters to become homeowners can be tricky--until you put the cold, hard numbers in front of them.

In this week's Friday Freebie, we're highlighting a free Rent vs. Own report that will help you do just that. Read on to claim your copy and find out the many ways you can use the report to win over new buyer leads.

Free Rent vs. Own Direct Response Report, courtesy of ProspectsPLUS!

Despite record low inventory and high home prices, owning a home is still cheaper than renting in most parts of the country. With this free report, you can educate renters about the real costs of renting compared to owning, and the value of building equity.

You can share this report in person, via direct mail, email, and add it to your website as a download in return for an email address. Thanks to ProspectsPLUS!, all RE Technology readers can download the Rent vs. Own direct response report PDF now for FREE and keep copies available on hand. The report is completely editable, and you can even adjust the numbers as needed to better suit your local market.

Follow these easy steps to download the report:

1. Create your free ProspectsPLUS! account or log in to your existing account
2. Visit the Reports page
3. Scroll down to the Rent vs. Own report and select it (Tip: use CTRL+F on Windows or Command+F on Mac to search for it faster)
4. Click Click here to edit your template
5. Edit the template as needed (don't forget to add your headshot and contact info!)
6. Choose the Download Only shipping option when you order your report
7. Click Add to Cart and then select Checkout on the next page
8. Add promo code FREEREPORT to download for free
9. Select Place Your Order to finish, and a link will be emailed for you to download your report!

That's it! Now you can target high-income renters and win more home buyer business.