How to Get More Seller Clients and Win Every Listing Appointment

Right now, every real estate agent out there is spending their time and money chasing seller leads. Let's face it. If you want to make money as a real estate agent with the way the market is right now, working buyer leads exclusively can be very risky, especially if you're relying on regular commission checks to put food on the table.

The problem with shifting your focus away from buyer leads over to seller leads is that the competition for seller leads is intense. You can't afford to not be winning your listing appointments because other agents are beating you out. So what can you do to make yourself more competitive as an agent and a more desirable hire for sellers?

Let's first get to the root of the problem.

Why Agents Are Losing Listing Opportunities

It's no secret that it's a crazy sellers market right now and there are a whole lot of reasons why homeowners are delaying listing their home for sale (which is a can of worms we're not going to open in this article—you can read further on that here.) Let's instead focus on what listing opportunities ARE becoming available and what you can do to win them.

To understand how to win your listing opportunities, we first need to understand the most common reasons real estate agents are losing out on what few listing opportunities are presenting themselves.

1. You're not the only agent they're interviewing.
   Everyone wants seller leads right now so there's a lot of competition. What makes you the best agent for the job?

2. You might not be the most experienced agent they're interviewing.
   Sellers are able to be picky about hiring a listing agent and are asking more challenging questions at listing appointments. Are you prepared?

3. You don't have any other services to offer.
   Real estate agents have little or no way of differentiating themselves from competing agents. What sets you apart?

4. Your client experience is not memorable.
   Real estate agents can't find creative ways to elevate their client experience. What benefits do you provide to clients?

What Agents Can Do to Combat These Issues

While these problems might seem daunting, there are some things you can do to eliminate most of these challenges.

You're Not the Only Agent They're Interviewing

Okay, so you have some competition. The first thing you can do to give yourself a better chance of winning more listings is to increase your pool of seller leads. More seller leads means more potential listing opportunities you have to convert. Try increasing the number of seller leads you have coming in by diversifying your lead sources. For example, if you're using Facebook as your primary source of leads, start exploring other lead sources that are more focused on creating seller specific leads. Sources like Google Local Service Ads or Google Pay Per Click are great places to start.

Once you have more leads, be prepared to expand your nurture and follow up efforts. Your goal should be to have your brand in front of your prospects at all times. They should see you everywhere! In addition, you should strive to have a relationship with every one of your leads. That means you'll likely have to have much more communication with them to build up trust. If they like you, they'll want to work with you. It's that simple.

You're Not the Most Experienced Agent They're Interviewing

So you're not the only agent they're interviewing, but you're also not the most experienced. This is where it gets tricky for newer agents. There isn't much you can do about your level of listing experience, but there are some things you can do to level the playing field.

First, do your research! Make sure you're knowledgeable about the seller's wants and needs and you understand their motivations for selling. No matter the circumstance, the act of selling a home will be an emotional experience for your clients, so be sensitive to their needs and know what's important to them. Understanding their motivations can give you insights into how you can best cater your services to each individual seller.

Next, make sure you have a digital marketing system in place that you can leverage for marketing your listings. By having the ability to offer your clients advanced marketing tools like dynamic videos, you are able to provide them with the same or better service than they'd have when working with a bigger team or a more experienced agent.

For a more elaborate list of things you can do to level the playing field, check out this other helpful article.

You Don't Have Unique Services to Offer and Don't Know How to Elevate Your Client Experience

The best way to get more seller clients is to have unique services and benefits to offer that no one else is providing and pair that with a premium and polished seller experience.

Since most listing agents have a process or procedure they follow when going through a listing, the experience for the clients can feel a bit impersonal or robotic and doesn't differ much from agent to agent. Not a very memorable or exceptional experience for clients.

Your Best Bet for Winning More Listings

Your best bet for winning more listings is to attract sellers to you using a digital marketing tool like Ylopo that also provides a custom Homebot seller experience. Not only does the Homebot seller experience create more listing opportunities, but it improves your communication with your homeowners by 10x and gives you a consistent flow of new leads into your database automatically. With a custom Homebot seller experience, your sellers will have access to beautiful reports allowing them to see live market data, comprehensive seller reports about their property (allowing them to build wealth), and access to insights that will show them the effectiveness of your marketing.

All Things Considered

By elevating your client experience through systems like Ylopo and Homebot, you can effectively offer your clients tools and benefits that they wouldn't have had with other agents. On top of that, a personalized seller experience like the one you can get through Ylopo and Homebot will quickly help build your business of long-term referrals, repeat clients, and overall trust throughout the industry.