Got Content?

Just like the "Got Milk?" campaign that’s run for years, the question of "Got Content?" is everywhere. And, it’s as good for your website’s health as milk is for your body. Website content – not just well-composed webpages, but helpful articles, blog posts, photos, videos, and more – is a must for today’s businesses, and real estate’s no exception. Content marketing isn’t just a new buzz term, fad or idea, it’s a proven, viable tactic.

There are several reasons behind using a content marketing strategy: improved search engine rankings (SER’s), evergreen content, lead generation, consumer education, brand building and reinforcement – the list goes on. Largely, it’s about being (and staying) top-of-mind with consumers. If most resources and helpful articles they read have your name on them and establish you as a knowledgeable industry professional, it increases the chance that a prospect will call you rather than a competitor.

When it comes to a content strategy, you should ask yourself:

1. Why am I creating it?
2. What’s the desired outcome?
3. How will I use it?

Creating a successful content strategy isn’t rocket science, but sticking to an editorial schedule might be challenging, especially if sitting down to write doesn’t come naturally to you.

We here at RSP have already done a lot of it for you. While we can’t create your strategy or editorial calendar for you, we’ve included content like consumer tips and helpful articles to use on your website – all you have to do is include them in your menu. You can add to this library with content items of your own or someone else’s (just make sure you give them credit). And, with ready-to-go content at your fingertips, creating and sticking to an editorial calendar will be a snap.

But don’t stop there. Make your site even more robust by adding as much detail as possible to your listings, uploading other articles or photos, and adding video to your blogs or bio. There’s really no end to the possibilities, as long as you keep the content relevant and useful. And, don’t discount using social media to share your content and interact with people, especially now that social search is being included in results.

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