Our Top 10 Most-Read Articles of December

Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2022 here.

Below is our final monthly list of articles from 2022. Check out what your fellow agents and brokers were reading during the final days of the year just passed.

1. Friday Freebie: 42 Customizable Posts for Social Media
Ever wish social media had an easy button? So do we. Social media has long been an effective place to generate leads, advertise listings and open houses, and to connect with consumers in your area. But it's not always easy to come up with effective post ideas. In this week's Friday Freebie, download a collection of 42 easy-to-edit social media graphics that will engage your community all year round.

2. 7 Staging Tips to Help Your Listings Sell Faster
Staging a home for sale may require some extra pre-sale prep, but the time and money reap plenty of rewards. Nearly a quarter (23%) of buyers' and sellers' agents said that a staged home received an offer 1% to 5% higher than a similar home that hadn't been staged. While each home is different, these seven tips offer a starting point for every listing.

3. 2 Steps to a 2023 Social Media Plan You'll Actually Use
We want to make planning and executing a social media strategy for 2023 as simple as possible for you. So here are two easy steps and 100+ post ideas to help you do just that.

4. What's Coming for Open Houses? Predictions for 2023
With 2023 around the corner, we are wondering again whether open houses will be the thing agents turn to with confidence. No matter what happens, though, one thing is for certain: Open houses will be different. Here's what we expect agents will see with open houses in the new year.

5. In a Slumping Market, These Buyers Could Find Advantages
For some buyers, the market is friendlier than it was months ago. Despite inflation, skyrocketing interest rates, and the threat of an impending recession, some homebuyers could benefit from the current state of the market. So, what types of buyers could find this market more accessible to purchasing a home?

6. Holiday Light Map Campaign: A Step-by-Step Guide to Seasonal Lead Generation
Give your seasonal marketing a bit of glitz and glimmer by highlighting holiday light displays in your area. This Facebook campaign idea can passively generate real estate leads for you all season long. All it takes is a little bit of set-up.

7. 5 Best Photo Tips for Real Estate Agents
Many agents believe their photography stacks up against their competition and remain committed to taking their own listing photos. If you are determined to take the do-it-yourself route for listing photos, here are five tips the experts recommended you need to know.

8. How to Use Real Estate Market Statistics to Attract Sellers and Win Listings
We spend a lot of time talking about how to market to home buyers. But it's important to market to sellers too. And it's easy to do. Before making a decision, sellers should be familiar with the real estate market in their area. Here's how to use real estate market statistics to attract sellers and win listings.

9. How ChatGPT Can Help You Generate Real Estate Marketing Ideas
Realtor Jaime Resendiz uses an AI bot known as ChatGPT to, well, chat and have a dialogue that results in all kinds of marketing ideas. He uses ChatGPT to come up with ideas (and some text) for social media, blogs, videos, ads, listing descriptions, and more. Learn how you can leverage ChatGPT in your business—and work smarter, not harder in 2023!

10. Get Great Real Estate Testimonials, Every Single Time (in 5 Simple Steps)
You had a great working relationship with a past client, but unfortunately didn't have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you're afraid it's too late. To help overcome this challenge, we'll answer two vital questions: 1) How do you continue a long-term relationship with a past client in a meaningful way? AND 2)How do you capture testimonials from clients you haven't spoken with in a while?