March 14 2012
Guest contributor Delta Media Group says:
Does spending more money on real estate technology help you make more?
Nearly 1,400 real estate agents responded—enough to reduce the study’s margin of error to a small percentage.
Here’s a few things the study showed:
The study showed high-income agents are also more active online.
“About 39 percent of respondents in the $30,000 to $50,000 income range reported updating their website or blog once a month,” it read. “Less than a third updated their site more than a few times a month compared to nearly half of respondents in the $100,000-or-more income range who updated their site at least a few times a week.”
The same applies for social networks.
“High-income agents tend to cultivate their social media channels more than middle-income agents. While 96 percent of respondents in both income ranges said they belonged to Facebook, just over two-thirds of middle-income respondents reported having between 500 or fewer friends on Facebook, compared with nearly half of high-income agents reporting 500 or more friends on Facebook.
“Among those making $200,000 or more, more than a third reported having more than 1,000 friends on Facebook.”
High-income agents are also more likely to have a Facebook account, Twitter account and YouTube page.
As noted, the cause and effect of this poll isn’t defined. But high-income agents appear to embrace technology, search engine optimization and social media more than others, and actually view it as a reason to consider staying or leaving their brokerage.