9 Effective Home Buyer Calls-to-Action

We're looking back on our favorite posts from 2012 this holiday season. Originally published on our Broker channel, this article lists great calls-to-action--an important part of any real estate professional's arsenal.

In many articles, we've discussed the importance of an effective call-to-action. Your call-to-action, whether it's on your website or at the end of a listing presentation, is the language you use to entice your audience to take a specific action. It can be spoken or it can be written, and it can appear almost anywhere.

We spotted an article from the National Association of REALTORS® that studied consumers motivations when purchasing a home. First, let's take a look at the chart from the NAR article; then, we'll explain what this means for your calls-to-action.

This chart helps us understand buyer motivations, which in turn tells us how to make consumers take action. From it, we can gather nine excellent calls-to-action.

1. Want to own your own home?
2. Want to find a larger house?
3. Need help finding a new home to go with your new job?
4. Does your home fit your family?
5. Want to buy a home while prices are low?
6. Want to move into a better neighborhood?
7. Want a dream home for your retirement?
8. Go Small, save money on your next home.
9. Plant your home where your life is.

What other calls-to-action have worked for you?