There is a lot of talk about the search engine optimization strategies that will get you better ranking in the search results. What we need to consider is a statement that you will find written all over the Google support pages: "Create a useful, information-rich site, and write pages that clearly and accurately describe your content."

 While this statement can be taken a few different ways, let's examine the purpose of your real estate website: to get people to use your services to buy and or sell properties.

According to NAR's 2012 profile of home buyers and home sellers, 90% of home buyers used the internet in their home search. When looking at the buyers under the age of 40, this number is 96%, which is a good indication that we should expect this number to rise.

So when taking Google's directions, your prospective client's typical behaviour and your goals into consideration, what is it that your website should be? That's simple; it should be an online representation of you. This is going to be the same if you are a single agent, a team of agents or a brokerage.

To accomplish this you should ask yourself some basic questions.

What do I find I explain the most to clients?

• Make a list of all these questions and then take some time to type out what it is that you say when you answer them.

What services do I provide?

• Once you write your list, be sure to define each service in layman's terms. This is going to be useful to the people on your site and it will make it keyword rich for the search engines.

What it is about the services that I provide to my clients that I am most proud of?

• Remember this is not a place to brag about awards you won, rather how you make the buying and selling process a better experience for your clients.

Once you have answered these questions, you will have all the basics of your website's unique content. You should always remember your clients when writing your content. Picture the people you have had to educate the most, and make sure your content is written for them.

To view the original article, visit the Lone Wolf blog.