Technology is everywhere – changing the way people communicate, work, play and do business. To bring the latest cutting edge technologies to the real estate industry, the NATIONAL ASSOCIATION OF REALTORS® and its investment arm, Second Century Ventures (SCV), launched the REach™ Accelerator Program. This unique program was developed to help technology companies connect to the more than 1 million REALTORS® driving the U.S. real estate market.

After receiving more than 130 applications last year, REach™ selected these seven innovative technology companies for 2013 with products or services that can benefit both REALTORS® and the real estate industry:

• BombBomb: Get more listings and recruit more agents with the power of video email. BombBomb provides a complete e-mail and video marketing platform for developing, sending and tracking results of traditional and video e-mail campaigns from any device.
• Lumentus Social: Social media made easy and effective for real estate agents and brokers. Lumentus Social gives companies a measurable edge in identifying, understanding and engaging social media communities keeping social media communications on brand and on mission.

• Planwise: Engage more prospects and close more transactions by helping clients financially plan for the purchase of their next home. Planwise offers an easy to use financial forecasting tool that enables individuals to plan for major life events by simply and visually testing real-life scenarios.
• Reach150: Get your stellar reputation online with client testimonials. Reach150 provides a turnkey referral platform for service professionals to quickly build a positive reputation online.
• Treater: Give real gifts to clients and prospects instantly from your smartphone. Treater's mobile social gifting platform is a simple way to stay top of mind by giving something real.
• Updater: The fast and free way for your clients to update all their accounts with their new address. Updater provides a free service for anyone who is moving to easily forward mail, update accounts, transfer utilities, and sign up for home services in a single location.
• Workface: Engage your clients and prospects online in real time via web, text and video chat. Workface's unique software platform is easy, quick-to-deploy and provides the ability for real time one-on-one conversations at a customer's moment of interest.

How can you get involved in REach™? Join the REach™ Insight Panel.

Members of the REach™ Insight Panel receive first access to the new technologies introduced by REach™ companies. REach™ Insight Panelists are provided with free test accounts. Panelists choose one or more REach™ companies to work with and receive exclusive discounts from the companies in exchange for providing feedback on their experience. The commitment is small and experience to shape customized products very rewarding. Click here to learn more and apply to be part of the REach™ Insight Panel.