Have you noticed that business today is facing a bit of a challenge? With costs of doing business changing, today's large and small businesses are overwhelmed, overloaded and stressed to find new ways to save money, time and streamline.

If you are struggling to figure out what to do and are looking to pump up your real estate sales, here are a few key activities that can help you take action:

Amp up your attitude

Change opens the door to look for more creative solutions, so focus on how to enthusiastically embrace new innovative approaches to what appear to be obstacles. Begin with identifying the possible positive outcomes that spur creativity. Every change reveals new opportunities that would ordinarily be lost in the mundane and routine!

Investigate options

When markets get tough, the tough go back to basics, get creative and become intensely focused in every aspect of how their business functions to discover new ways to deliver their products and services. When sales stall--redesign, rework and reignite new processes in how you deliver those services and the experience of your customers to pump up and refresh your service model. Look at how strategic partnerships can expand your service options. Change is a great motivator to turn up the heat and initiate new relationships and pursue new solutions.

See: Mike White on how to create strategic partnerships that pay

Be DIFFERENT

Brainstorm new ways to develop more unique and engaging service options that are different from or better than your competitors. Engage in researching updated technology systems that provide a broader spectrum of automated 24/7 delivery platforms. Consider your unique competitive advantages and pump them up another notch. Get back on the phone and call three past customers a day to re-connect, update contact info and see how you can support them in their business... and get a couple of referrals while you are at it!

See: Robert Allen Paul on how to brand your services for differentiation.

Use new tools

Video RULES! Go beyond a basic virtual tour and engage prospects using video to sell properties faster. The faster the sales, the more dollars go in your pocket as you and your sellers enjoy a shorter marketing time that translates into more referrals! Get in the game and learn how to use an iPad to develop video interviews, testimonials and cover community events. Michael Krisa, aka "That Interview Guy," says video will immediately position you as the local expert to your customers and clients.

See: Michael Krisa on Video and iPads

Get a website makeover

Successful web sites have migrated from being static informational sources to destinations that encourage user interaction. Add tools that integrate a social platform that allows you to interact or "speak "with the consumer. Incorporating social interactive tools like blogs and featured property pages to help promote a connection to the community. When you offer more and different information, you ultimately drive more traffic and add "stickiness" to your web visits to pump up search engine optimization. Add a video page for ultimate SEO.

Change is inevitable and how we handle the challenge makes for winning or losing. Don't try and tackle everything at one time, as making micro changes will be easier and less intimidating. But whatever you do... stop whining, take action and start winning!

To view the original article, visit the Point2 Agent blog.