Real estate is a fiercely competitive business. As a REALTOR®, it's important to identify your strengths and be able to clearly explain the benefits you bring to the table. The seller expects you to sell their home for the highest possible amount and as quickly as possible. But any agent can do that, right? You need to deliver more than the next agent that walks through their door. How? By demonstrating your marketing and technology edge with specialized products and services.

Today's seller expects you to do much more than list their home in the MLS. You are expected to be the real estate marketing and technology expert. Keep in mind, many of your clients will believe they know more about marketing technology than you do. In some cases, they actually will. The good news is that becoming an expert is easier than most agents think.

To address the technology barrier, highly successful agents and brokers rely on affordable, cutting edge e-marketing solutions from providers that specialize in cross-promotional listing campaign services. Although most electronic solution providers focus on promoting the listing, some deliver materials that also make you the expert in a listing presentation.

Imagine going into a listing presentation and telling the seller you will create a comprehensive electronic marketing and lead generation campaign for their listing. You will incorporate:

• An interactive virtual tour;
• A texting lead generation campaign;
• A QR code leading to a listing website that showcases the property; and
• A property video to place on YouTube and other video channels.

You will include these products on all local marketing outlets, as well as all national real estate websites to enhance their listing and generate leads. All products will work together to gain maximum cross-promotional exposure for their listing. You will regularly email in-depth tracking and statistics letting them know how well the listing campaign is working, and you will follow up on all leads generated by the campaign.

If you want to learn how to win every listing presentation and create all these products and services in minutes, we can help. Sign up for a free webinar at LearnREmarketing.com. The real estate marketing and lead generation puzzle can be complicated. Sometimes it's nice to have free help to put the pieces together.

Further Reading

• E-Marketing 101
• Real Estate Marketing is like a Jigsaw Puzzle
• Do's and Dont's for Thriving in the Electronic Information Age