Crye-Leike to Halt Syndication to Zillow and Trulia on Thursday

Crye-Leike Real Estate Services, one of the largest real estate brokerage firms in the nation, announced that it would start limiting syndication of its listings in its Memphis region effective Thursday, Jan 23, 2014.

Harold Crye, Co-Founder and President of Crye-Leike Real Estate Services, stated, "In accordance with company objectives to best serve our customers, we have decided to update our marketing approach and customize our listings online advertising depending on individual markets and prevailing conditions. Our foremost goal is to serve the best interests of the buyers and sellers we represent. We provide consumers with all the listings available in the markets we serve [it belongs to 40+ MLSs across 9 states], provide the entire photo/video content while ensuring that all the data is fresh and accurate with multiple daily refreshes."

Consequently, it will not be sending an automatic feed of its listings to syndicators such as Zillow or Trulia. The strong performance of Crye-Leike's company website, crye-leike.com, over the past decade, is one of the critical factors impacting this choice. Gurtej Sodhi, CIO and Corporate EVP of Crye Leike Real Estate Services added, "Crye-Leike's web site currently ranks as one of the top sites in our markets and is a local destination site of choice for consumers looking to get reliable and accurate data on real estate properties in their markets."

As always, Crye-Leike will continue to monitor and measure the results of their marketing programs and optimize them to create competitive advantages for their agents, property owners, and customers that they represent.

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