February 06 2014
Is one of your resolutions to blog more this year? It should be! You blog is a great way to remain top-of-mind with current contacts and potentially reach new customers. Our monthly blogging plans make this easier by taking on the hardest part of blogging: topic generation. We're a little late this month, so we'll give you 3 weeks worth of topics and alternatives.
Each city has an architectural gem – a building new or old that helps tell that city's story. For instance, in my hometown, we have a building created by Julia Morgan, the noted architect of Hearst Castle.
In this blog post, you should include:
One of the least sexy yet most important features of a home is the storage. Not enough storage? You're facing daily frustration. Plenty of storage? It'll be easier to sell and better to live in. This blog post can help your storage-challenged readers considerably.
Suggest alternative storage strategies such as the following (elaborating on each):
Insurance rules, requirements, and recommendations may seem pretty basic. However, many homeowners are confused about this important topic. This blog post can provide them with the essential information they need about homeowners insurance as well as the other types of insurance they may be familiar with (life insurance, health insurance, renters insurance, etc.).
I found this article from the MSN Real Estate blog helpful.
In this blog post you can explain why they should be aware of where real estate data is coming from. Make it clear that the MLS is the owner of the data and only data that comes directly from the MLS is completely accurate. Move on to explain that the data on your website is MLS data and they can trust it. Then link to the property search section of your website.
So, for example: "California Real Estate: How San Luis Obispo Measures Up." You can use market analytics tools to assess statewide trends and compare that to how the market is faring in your city. Include things such as median home price, days on market, etc.
Your local newspaper and the City or County website will probably have details of all upcoming public meetings. Choose a topic that is of interest to the general public and attend the meeting. Then write a blog post about what was said at the meeting and what impact (if any) it will have on the real estate market.