Trulia launched its 'Get Fresh' campaign yesterday to help brokers secure the most up-to-date listings on Trulia through their MLS, for free. Fresh, accurate listings on Trulia generate the most brand impressions and leads, helping brokers create broad exposure for their brand to grow their businesses. Brokers that participate in the campaign and authorize their MLS to send listings directly to Trulia will be entered in the Get Fresh with Trulia sweepstakes for a chance to win $5,000.

"We are committed to ensuring the accuracy of listings on Trulia, which is why we encourage brokers to work through their MLS to establish a free, direct feed," said Alon Chaver, Vice President of Industry Services at Trulia. "Trulia provides an ideal platform for brokers to accurately display listings in front of a large, transaction-ready audience, driving value for everyone in the real estate ecosystem."

"Brokers who syndicate through their MLS get more accurate listings, which translate into better business. Some brokers and agents may not realize that when they go through third parties that are not connected to the MLS they are expected to proactively update listings," said Greg Manship, Intermountain MLS CEO and Trulia Data Connect partner. "IMLS wanted to eliminate this hassle, risk and liability, and get the best listing exposure and attribution for its members. Our direct agreement with Trulia accomplished that," he added.

Since launching the Data Connect program last year, Trulia has been focused on working with over 12,000 brokers and 100 MLSs to make sure they are taking advantage of the benefits of sending direct feeds. Trulia notably added some of the largest and most influential MLSs in the country, including My Florida Regional MLS, The MLS™/CLAW, the Austin Board of REALTORS®, The Arizona Regional Multiple Listing Service, Intermountain MLS, and others. The company has also added important new broker partners to the program, including Edina Realty, based in Minneapolis.

Trulia has invested millions to develop a robust data processing platform that enables direct-feed updates as often as every 8 minutes, or 180 times per day. Besides ensuring the highest quality and most accurate listings data, Trulia also provides clear attribution to listing agents and brokers on property detail pages as a policy, which directs consumers to the listing agent more directly than standard IDX attribution.

Trulia's core business is building state-of-the-art technology that connects real estate agents and brokers with consumers to drive their businesses. Because it's not a publisher, Trulia has a number of policies in place that make it an attractive listing data partner for MLSs and brokers. First of all, Trulia doesn't re-syndicate listings, ensuring they are securely displayed only on the Trulia network. Trulia also does not display automatic valuation machines (AVMs) on for-sale listings, and does not display For-Sale-By-Owner (FSBO) listings on the site.

Brokers can learn more about 'Get Fresh with Trulia' here.

To view the original article, visit the Trulia Industry blog.