Gaining a client's trust is one of the most important tasks for a real estate agent. You are building a relationship that will ultimately lead them to make one of the biggest decisions of their life! Some of the more conventional methods involve having a meeting, getting to know your client and their family in-person, and talking on the phone. These are great ways to build trust, but what if a client's first impression is online and not face-to-face? According to NAR for 43 percent of homebuyers, the first step in the home-buying process is looking for online properties, and what if your website isn't a great representation of your personality?

"Ninety-two percent of buyers use the internet in some way in their home search process." – NAR

So here's the hard part, translating your individuality to your website, and becoming approachable online, in addition to in-person. As challenging as this may seem, we have some great ideas to help you get started.

1. Put Your Personality on Your Website

When attracting clients online, their first impression of you is the homepage of your website. Let your personality shine through and make it a welcoming experience. Have eye-catching pictures, client reviews, and a layout that's easy to navigate. People also love to interact with a site, so incorporate a 'search for homes' right from the homepage or toolbar on top.

2. Have Easy Access to Social Media Pages

One of the best ways to show who you are as an agent online, is through your social media pages. Having the links on your homepage is a great way for clients to check out your pages and learn more about your business. However, you need to keep your pages updated if they are going to be featured on your website. It doesn't look good if clients click to view your Facebook page and you haven't posted anything in two weeks.

3. Provide Relevant Content

Having a blog is a must! You want homebuyers and sellers to explore your entire website to get a better feel for who you are as an agent, and when you have a blog they can spend time reading and learning about the home buying and selling process from an expert. You also want to have community info to become a resource for clients visiting your page, in hopes that they will return to your website.

4. Provide Added Services

This is another great way to become a resource for clients. If you provide them with added services, like preferred service providers, mortgage lenders, and finance or home insurance options, it adds a whole new depth to your website. Clients will feel like your website is a directory for all things home related, which helps you gain repeat business and referrals.

What can Nest4Less do to help?

Click here to learn more about our preferred service provider directory.

To view the original article, visit the Nest4Less blog.