The Future of Real Estate Video
With the new year approaching, it's time to look forward. 2015 brings new directions and new opportunities, and while it may be fun to look ahead on a personal level, it is vital to do so professionally. Ask yourself: will you continue to do things in the future the way you've done them in the past? It may be convenient to keep things status quo, but if you fail to adapt to changes in your industry then you risk falling behind. Indeed, there have been many recent changes in video production that are going to directly affect how, where, and why viewers will consume real estate videos, and if you want to stand out from the pack, you need to be ready to adapt. So let's take a look at some of these changes and see what kind of impact they might have on your videos in 2015. Technology DSLRs are not just for photographers anymore. Many video producers now prefer DSLRs to camcorders as they have similar video quality but a lower price. The Panasonic GH4, for example, captures an amazing amount of detail, can film in 4K, and is only $1,900. Mirrorless cameras such as the Sony A7s are also 4K-capable, can shoot in extremely low light conditions and have film quality resolution for just over $2,000. Point being: as these cameras become more affordable and high video quality more prevalent, poor video quality will be more noticeable to the average person. Your smart phone videos won't hold up to those shot in 4K—it would be like watching a VHS vs. blu-ray. In 2015, you will need to ensure that all of your videos uphold the minimum resolution standards of these cameras, or you may lose your viewers to videos that do.