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The Ultimate Zoom Playbook for Lead Generation
Doing business online has been a growing trend in the real estate business for years. However, 2020 circumstances have forced many Realtors to move, fully or partly, to an online environment. Zoom meetings are a very useful tool for doing real estate tasks on the web. But did you know that there is more to Zoom than just video conferencing, including lead generation opportunities?
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Are You Unknowingly Encouraging Sellers to List as FSBOs?
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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Close More Real Estate Deals with Text Messages
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Is Now a Good Time to List? 5 Reasons to Give Concerned Sellers
Let's cut to the chase. Selling a home has changed dramatically over the past few months. It's no longer as simple as signing documents and getting the space ready for a photographer to grab awesome photos. The question on every seller's mind is, "Should I sell my house right now?" The answer may surprise them. Now may actually be a great time to sell a residence and here are some of the reasons why. Precautionary Measures in Place Real estate boards and associations across the nation have developed extensive checklists filled with new guidelines for real estate professionals to implement and discuss with the seller. Everything from recommending virtual tours and virtual open houses to written instruction on safety measures aims to avoid exposure to COVID-19. Rules and regulations are in place when it comes to protecting the seller's interests. Disclosure forms are available for potential buyers entering the home. These include questions about recent travel and exposure to the virus, as well as the mandatory requirements for sanitizers and facemasks during all showings. You can set healthy boundaries for those entering the house. Build trust by ensuring compliance with comprehensive safety protocols. Great Interest Rates! Did you know that mortgage interest rates are at an all-time low? Wow! Borrowing money to purchase a home has become more accessible and that means a whole new demographic of buyers are considering leaving their landlords in favour of owning their residence. Millennials are poised and ready to take the plunge into their first homes. Buyers are surfing the web for low-interest mortgages, visiting the online open house virtual tour options, and are excited to buy. Many lenders are now turning to 3D video tours and drive-by assessments to conduct an appraisal helping to reduce physical contact with the property. Ask and Thou Shalt Receive How can you safely attract a buyer to a property you listed? It starts with communication. An in-depth discussion with your prospective buyers will help them feel more comfortable when considering a property you listed. Make sure you list out the specifics regarding showings and open houses, like how many people are allowed at each viewing or ensuring sanitation of doorknobs and keeping other surfaces touch-free. Other things to discuss should include how you are using current technology such as virtual tours and 3D tours in order to ensure the safety of the buyer. Virtual tours are simply the best way to eliminate a host of on-site visitors to your property before they are pre-qualified. Allowing a buyer to view online floor plans and virtually examine every space means avoiding physical exposure until necessary. Think the property could use some updated furnishings to show it off a little better? Enhancing the space through virtual staging techniques can give that extra pop to highlight specific features and capture the eye of a potential buyer. When Selling Now Is the Only Option Unfortunately, there are circumstances when the time to sell a home is now because of a loss of income or change in personal circumstances such as divorce or illness. Fortunately, there are several things to help get your listing sold quickly. Buyers looking for a "deal" will be more inclined to offer a higher price when the property is presented well. So take advantage of technology tools to add 3D tours, virtual staging, and accurately measured floor plans to your listings. In-person showings and physical open houses continue to be avoided by the consumer. So when your clients are in a must-sell situation, you can make the most out of it by creating an up close and personal feel with virtual tours for your client's property. Statistics Say Something, But Sometimes the Answer Is Muted You keep reading monthly market statistics of how sales and listings are down. But guess what? The market is starting to rebound and that is good news for sellers. What you don't hear about is the growing number of buyers just waiting for your listing to pop up with a virtual tour, showcasing exactly what they are looking for. Whether they are beginning their buyer's journey or have been on the road for a while, buyers are house hunting. Offering an accurate floor plan and 3D tours along with outstanding photos from the real estate photographer will help get your listing added to the sold statistic for next month! To view the original article, visit the iGuide blog.
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Want More Listings? Call Your Database and Ask These 4 Questions
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Friday Freebie: Voicemail Scripts that Convert
You're a proactive agent--when a new lead comes in, you call them ASAP. But what if that hot lead sends you right to voicemail? The message you leave is the first impression you give a prospect. You've got to make it count in order to convert that lead into a new client. That's why in this week's Friday Freebie, we're highlighting a new guide with sample voicemail scripts you can use to make you the Realtor that lead will want to work with. Free download of Voicemail Scripts that Convert, courtesy of Zurple The way you communicate with leads and clients is one crucial aspect of building your sales pipeline. Don't give up on leads just because they send you to voicemail. Instead, look at it as an opportunity to demonstrate your value via an effective message—and then by consistent follow-up. In this new guide from Zurple, you'll discover the basics of crafting voicemails for lead conversions, including: How body language can affect your message (yes, really!) The structure of outgoing and incoming voicemail messages A sample script for leaving a new lead a voicemail A sample script for incoming voicemail messages that convert (i.e., your phone's voicemail greeting) Download Voicemail Scripts that Convert and start winning conversations with hot real estate leads now! P.S. Learn all the components of building a thriving sales pipeline in this FREE upcoming webinar, Building a Growth Focused Pipeline, on July 21.
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Zoom for Real Estate: 4 Hacks You Need to Know
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Do You Know How to Communicate with Gen Y?
My last article, "Are You Ready to Deal with Gen Y First-time Home Buyers?" discussed that many of our first-time homebuyers are 26 to 40 year olds and some are making unbelievable tech salaries. The possible problem for many real estate veterans is that the average age of a REALTOR, according to the National Association of REALTORS, is 53 years old. To communicate better with this demographic, let's look at where Gen Ys (also known as Millennials) hang out online. If you watch the news today, you often hear "the poll of polls" where they gather polling from many different sources, maybe even weight them based on how they were conducted, and then give you an average number. When it comes to social media and age groups, it's like that. Everybody might have an interest in promoting a platform over another, so I have what I call an "average of averages" for social media use. One thing I found is that Gen Ys are much more visual than other generations, and if you want to reach them through social media, you need the platforms they prefer. While on the subject of Gen Ys being visual, think about your current marketing and branding. Paragraphs of bio might bore them, while a YouTube bio might interest them. Flat pictures of a home would bore them and a virtual tour could interest them. My "average of averages" for Gen Ys shows how much this generation is visual. Just look at the platforms they use: YouTube: 90% Facebook: 61% Instagram: 57% SnapChat: 55% LinkedIn: 40% Pinterest: 32% Twitter: 28% The numbers listed above not only tell you how many users in Gen Y are using these platforms, but where are they spending their time. (Guess somebody smarter than me would need to come up with a mathematical equation to figure out your return on investment for using different platforms.) I found this information also interesting—for this list I had to do some converting of visits and time spent to come up with some sort of numbers to share with you. Disclaimer: I can't really state these numbers as facts, only my opinion. Here is an average of time spent on the following social media platforms each day for Gen Ys: Instagram: 53 minutes per day SnapChat: 50 minutes per day Facebook: 43 minutes per day YouTube: 40 minutes per day Pinterest: 14 minutes per day Twitter: 1 minute per day LinkedIn: 1 minute per day In reading all the different studies and reports, a couple things stood out. In every generation, the use of Facebook was declining—some say only about 60% of Gen Ys are now on Facebook, compared to Gen X with 79%. The other common point made by many is how many people are quitting permanently or taking a break from social media. Gen Ys are quitting Facebook or taking a break in large numbers. Not just Gen Ys, but all groups are starting to think about how much time they spend on social media. The four driving factors for slowing down or leaving social media is wasting time, the amount of negativity, privacy concerns and commercialization of the platforms. To wrap this article up, we are looking at reaching Gen Y, who are largely first-time homebuyers. Start by being active on the social media platforms where they spend time. Think visual platforms like Instagram, YouTube and SnapChat, use eye catching photos and art, cut back on the words and leave negativity and ugly stuff off of your social media platforms! Do all of this and you might get a text or a call with, "Hey dude, we want to see a house over on Elm Street." Good luck! Dick Betts is a REALTOR® in The Villages, Fla. for Touchstone Real Estate in Mount Dora. He's also a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Warm Up Cold Real Estate Leads with SMS Texting
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Back 2 Biz: Conducting Virtual Listing Presentations
The final piece of our "Back 2 Biz" series (see parts one, two and three) looks at how you can use RPR and virtual meeting tools in tandem to deliver stellar listing presentations to your sellers. While many businesses are ramping up or completely opened up, there's no doubt that things will take a bit of adjustment moving forward. Everyone's comfort level will be different, and as a REALTOR, you need to pivot and change speeds accordingly. Luckily, with RPR and a myriad of tech communication tools, you can prepare and present traditional things like your listing presentations with ease. Here's how.
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Use Live Video to Communicate with Real Estate Clients
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Agent Advice: How to Ask Clients for Online Reviews
Today's real estate agents have a lot of new tools at their disposal to help their businesses grow. Blog content, social media, and other online marketing tools have become indispensable. Still, one thing has not changed: prospective clients will always want to know what your previous clients think about your services. Reviews and testimonials are essential for growing your business. But why are they so important, and how do you get them? We're here to offer up some answers.
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The 5 Best Real Estate Cold Calling Tips
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Back 2 Biz: Social Media and Online Communication Tools
Article #2 in our "Back 2 Biz" series (see #1 here) is all about how you can stay connected and do business in the current climate. Obviously, things have changed and the rules of the game will continue to evolve. Fortunately, as a REALTOR, you have access to RPR as part of your membership dues. This article will focus on how you can use RPR to improve your social media presence and how you can pull it off with just a few taps in the RPR Mobile app. It's the ultimate communication tool to help you better serve your clients during this challenging time.
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Friday Freebie: Handle Objections Better with These Brochures
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Best Practices: How to Hold a Virtual Meeting
With COVID-19 affecting the way real estate professionals can do business, virtual meetings have taken off. Google, Microsoft, and Apple all offer ways to hold a quick virtual meeting, and services from GotoMeeting to Zoom offer other free solutions as well, as we have written about earlier. But for many agents, all of this is very new, and many have questions. How do you hold a virtual meeting? Let's start with what you need, go over the steps to set up a virtual meeting, including the best way to invite people to your meeting, and some best practices to hold a great virtual meeting.
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10 Things to Do When you Receive a Referral
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Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
The coronavirus pandemic has changed the way we live--and the way we need to communicate. Gone are the days, for example, when agents could send their contacts a calendar of local events (what events, right?). So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. Free download from the COVID-19 postcard series by ProspectsPLUS! What kind of postcard messaging strikes the right tone during the coronavirus era? That depends on the type of real estate agent YOU are. Whether humorous, helpful or nurturing, there's a postcard with a voice that matches yours in today's Friday Freebie. RE Technology readers can download one free postcard from a library of 115 different postcards designs in eight content categories, courtesy of ProspectsPLUS! Here's a look at the types of postcard you can send to your sphere: Animals: Use humor to connect with clients with funny animal postcards. At Home: Offer helpful at-home advice for how clients can fill their downtime. Comfort Foods: Strike a nurturing tone with recipes for making comfort food. Content Cards: Remind clients you're the helpful home expert with home maintenance tips and more. Definitions: Gently stay top of mind with these trendy outreach cards. Inspiration Cards: Remind your sphere that brighter days are ahead with motivational designs. Looking for Listings: The market is still active! Remind homeowners that now is still a great time to sell. Virtual Marketing: Are you a tech wizard who knows how to thrive in these times? Show off your virtual tour capabilities, remote meeting skills and more! Download any COVID-19 series postcard for free with promo code FREECARD. Your postcard includes your choice of design on the front and your customized contact information on the back. Print your postcard at home or share it on social media, via email, and on your website. Download your FREE postcard today with promo code FREECARD at checkout!
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Leigh Brown's Tips to Rebranding Yourself During Challenging Times
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Real Estate: The Virtual Way
Say goodbye to "in-person" for a while, and hello to "through-the-screen." The times are unprecedented. We've never experienced anything like it before. None of us quite knows what to do or how to handle it. And these are precisely the types of situations that fuel innovation. Sure, webinars, video calls and virtual home tours are not new. What is new, however, is the seemingly overnight widespread industry use of these and many more online tools. The real estate sector has undertaken a profound shift. Perhaps for good.
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How to Set Up Facebook Instant Replies to Convert Real Estate Leads
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The 5 Best Real Estate Cold Calling Tips
Let's be honest, cold calling is probably not your favorite thing to do, and no one can blame you. Constantly being rejected quickly becomes exhausting, and discouraging. After a while you may start to think that it would be better to just give up on the method. Many experienced real estate agents consider cold calling an essential part of lead generation, though, and for good reason. Cold calling has repeatedly proven to be a successful method of procuring business, even it takes 200 calls before someone bites. Using quality cold calling scripts, and real estate cold calling tips, helps you to stay on message. It also helps you achieve the goal of scheduling an in-person meeting, and effectively converting a lead into a client.
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How to Write a Strong Call-to-Action and Convert More Real Estate Leads
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What You Need to Know About Virtual Meetings
Unprecedented times crave innovation. Virtual meeting technology has been around for a long time: the name "webinar" became a trademark in 1998. But for many real estate agents and brokers, hosting a virtual meeting with several different parties participating from different locations is a new experience. Sure, you probably have used Facetime on your iPhone to talk to your clients – and family – but it's not as easy to host a virtual meeting on your phone as it is on your desktop. That’s why virtual meeting tech like Zoom, GoToMeeting and Google Hangouts is soaring in popularity, as most people find themselves working remotely from home. The best news: if you have decent internet speed, today’s virtual meeting technology is straightforward and simple to install and use. Virtual Meeting Options Some of the most popular meeting services today are Zoom, GoToMeeting, Google Hangouts or Google Duo, Apple Group Facetime, and Join.me. There are others, but for agents, any of these services should work great for your virtual meeting needs. Zoom has soared in popularity as they made some of their service free to schools. The benefits of a free Zoom account will work for most meetings. You can host up to 100 people, get access to HD video and voice features, and even join through a regular telephone. The downside is that group meeting calls have a 40-minute limit—more advanced plans start at $14.99 a month for a host. The software is free for all users to use and it's available for just about every mobile and computer that's less than five years old. GoToMeeting by LogMeIn is one of the most established and popular virtual meeting firms among small and large businesses. Its popularity has been a double-edged sword, as new demand has stressed its system. It, too, has offered K-12 schools some of its services for free. Their plans start at $12 a month with up to 150 participants, $16 for a business plan hosting up to 250 people and also includes many more features, such as recording your meeting for later playback. For a real estate team, it offers co-organizers who also have control over the meetings. Google Hangouts is a free service for anyone with a Gmail account that can be added to any Chrome browser, and you can invite up to 10 people to share photos, presentations, and more. A paid version called Google Hangouts Meet, which is part of Google's G Suite business offering. G Suite powers business emails through its Gmail platform and comes with a big list of Google extras from Google Drive with Docs, Sheets, Slides, Forms, and more. Plans begin at $6 a month, and that includes up to 100 participants on Google Hangouts Meet, which is remarkably mobile friendly. Meet also can be integrated with a business Microsoft Skype account. Most importantly, Meet also provides a dial-in phone number to help connect folks who have to call in from a regular telephone. Google Duo is another free option from Google for smaller virtual meetings. A video calling app for your mobile phone, tablet, and computer, it is designed for video calls, but can handle a virtual meeting of eight people or fewer by reaching out to participants in advance to connect them. Google Duo is available for both Android from Google Play and iPhones in the Apple App Store. Apple has a similar feature built into Facetime. If you have an iPhone, a Group Facetime call can add up to 32 people. You can originate a Group Facetime call from Apple iPads and Mac computers. Join.me, like Zoom, is a modern solution for virtual meetings. It works exceptionally well for those holding frequent meetings and who want to call a quick virtual meeting. It takes just one click to share a screen and switch presenters and provides a personal link, so it's easy for your people to know they are meeting with you. Plans start at $10 a month for five participants for each meeting, unlimited meeting length, and includes a dial-in phone number. For $20 a month, Join.me offers virtual meetings and webinars for up to 250 participants per meeting and 10 video webcam streams. The best news is right now, all these video services are offering a free trial period – most are for 14 days – so you can check out which one is best for you and your clients. Getting connected – what you need All the primary virtual meeting services provide free access for your clients with software that they can quickly download and install on their computer and their smartphone. It is a remarkably easy process to get set up, and each virtual meeting service does provide different forms of tech support. And for the 650,000 agents and brokers across North America who have access to Tech Helpline, our analysts can help you get set up. Tech Helpline analysts also can troubleshoot virtual meeting issues. Most smartphones and computers less than five years old work with all of these virtual meeting services. Zoom, for example, supports a wide variety of browsers (including Windows IE 11, Edge, Firefox, Chrome, and Safari) and recommends a minimum connection speed of 1.2 Mbps – 1.8 Mbps (up/down) for high-quality video. Google gets a bit more specific, recommending at least 3.2 Mbps for five participants, 4.0 Mbps for 10 people. You can get away with standard definition video with 2 Mbps for 10 participants. A headset is not required, as the services will allow you to use the built-in microphone and speakers on your computer, but headphones or a headset with a mic is highly recommended. This will keep background noise to a minimum. As a presenter, you don't want to drown out your voice with the sounds of a keyboard if you try to take notes during your meetings. Finding a smaller, quiet room that reduces echoes also is beneficial. Again, background noise can be remarkably distracting during a virtual meeting. Fortunately, all of these services allow users to self-mute and, when required, enable the moderator to mute everyone. Finally, think about your background. What are folks going to be looking at behind you when you share your smiling face? Find a background that is not a distraction (without motion). Some of these services do provide a virtual background, but be careful knowing the same rules apply: you want people to focus on what is being said, not trying to figure out what is going on in the background. If you have virtual meeting tips, please share them with us by sending your ideas to us at [email protected] And if your association, board or MLS wishes to provide Tech Helpline service to your members, contact [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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10 Thank You Notes That Will Generate Business
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Your Complete Guide to Real Estate Scripts
There is a huge chance that you've heard the word "scripts" thousands of times. It's like a real estate urban legend that newbie real estate agents hear about all the time. Everyone has an opinion about it and no one can agree on it. Some say scripts are just a shallow representation of a natural conversation between the real estate agent and the client. Others claim that it's a very helpful tool—especially for a less experienced real estate agent—and scripts may help them overcome many unexpected situations. Well, we think there is a grain of truth in both of these statements and we should examine the scripts case more carefully.
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Building Your Value Through Conversation
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Using Slack to Help Run Your Real Estate Business
I am a big fan of using the apps that come on your smartphone, but we all need a few extra things to help us be efficient and productive. If you have been following my recent articles on getting the most out of the apps preloaded on the smartphone, you know I love the calendar, contact, reminders and notes available from Apple and Android. But sometimes we need more, and I want to share a few apps over the next few articles that I think can help change the way you do business. Let's start with Slack. I used Slack for about three years and loved it! Slack allows you to have one-on-one conversations or group conversations. Slack, Microsoft Team, Rocket Chat and Mattermost are all communication programs that accomplish about the same task.
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To Call or Text? The Value of a Hybrid Approach
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Is Your Listing Description Turning Consumers Off?
Imagine if you had a magic power to know exactly how readers would react to the description text that you write about your new listing. "This lovely two-bedroom fixer-upper..." According to research from ForSaleByOwner.com, the word "fixer-upper" is a horrible term. In fact, even buyers who say that they want to buy a fixer-upper are not likely to react positively about a property being called a fixer-upper. The study found that for consumers over the age of 45, "turnkey" is the most desired feature they seek out in their next home. That is probably a good word to use in your property descriptions. Now think a bit further about how you are going to market the property. Think first about the age of the likely homebuyer. If they are between 45-64, they are probably juggling kids in high school or college, have been promoted to the most stressful job of their career, and have little time for anything other than family and saving for retirement. They do not want homes that require a lot of work or maintenance. Great schools are also a key priority, not surprisingly. Instead of hesitating to share school information, do the work to verify what school district your property falls under. It's also ideal to share not only the district, but the specific schools that children will attend. Districts can have great variations in the quality of schools. The research also revealed that men and women have different priorities when choosing a home. Men are most interested in a property that their partner loves and that provides an easy commute and great schools. Women, on the other hand, are interested in a turnkey home in move-in condition. Men and women share strong interest in a close commute and great schools. If you would like to download the entire study, you can click here.
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
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Run Your Real Estate Business with an Android Phone using Email, Messenger and Text
I am going to take a different outlook on how we should keep in touch with family, friends, past clients, clients and leads versus the way most Customer Relationship Management (CRM) systems advocate. When it comes to communicating with people, we use many different platforms to keep in touch. We use phone calls, text, email, Facebook Messenger, LinkedIn, Instagram, WhatsApp, and maybe even Snapchat as a means of communication.
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Run Your Real Estate Business with an iPhone Using Email, Messenger and Text
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[Best of 2019] 5 Things an Agent Should Never Say to Leads and Past Clients
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #3 in our countdown. See #4 here. Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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[Best of 2019] 10 Real Estate Email Subject Lines and Why They Work
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How to Ask Your Clients for a Referral
The best time to ask for a referral from your clients is when you're working with them on a transaction. Your current clients are the best advocates for your business. Think about it — they're excited about closing on their home purchase or sale and are talking about it with family, friends, neighbors, co-workers and acquaintances. Additionally, everyone is asking your clients about their experience — how it's going, when do they get to move in, etc. Since you're also in frequent contact with your clients on the phone or via text or email, you have many opportunities to ask for referrals. However, many agents are nervous about asking for a referral because they don't want to seem pushy. They assume that their clients will automatically refer them so they don't ask. Don't assume your clients know to refer you; like everyone at one point or another, they need a reminder. We developed the Referral Dialogue to make it easier for agents to ask for a referral. It makes the asking part feel more natural so you don't feel like you're being pushy. The beauty of the Referral Dialogue is it explains how you're different from your competition, the concept of working by referral and why their referrals help drive your business. First, you'll educate your client about how the traditional real estate business works: "Most people spend the majority of their time and resources prospecting for new business—things like cold calling, door knocking, advertising, etc." Then, you'll explain how you work: "I don't do any of that. I devote myself to serving the needs of my clients before, during and after each transaction. All I ask is that while I'm working for you, I would like you to refer me to people of comparable quality to yourself, who are thinking of the type of service I provide, and who would appreciate this same level of attention." Finally, you'll explain how working by referral benefits them as clients: "You see, as long as you and my other clients keep referring me, I don't have to go out prospecting like everyone else and I can do an even better job working for you. Does that make sense?" Practice this dialogue often so you can refer to it whenever you speak to your clients, especially early on in your relationship with them. It also helps to gently remind them to refer you at the end of your communications with them, whether it's written at the end of an email or at the bottom of the cover letter that you send with your flyer. You might even say it before you hang up the phone. Use this dialogue to remind your clients to refer you: "Oh, by the way… if you know of someone who would appreciate the level of service I provide, please call me with their name and contact information. I'll be happy to follow up and take great care of them." Another great way to generate referrals is by mailing monthly items of value to your clients — these can be anything that teaches them something new or provides them with useful information to apply right away. By doing this, keep your service top-of-the-line, making clients even more excited to refer you to others. Referral Maker PRO is a monthly marketing kit that can take care of the entire process for you. Each month, members receive Items of Value, eReports, notecards and many more helpful materials. Give it a try and download your free marketing materials today to get started!
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Top 4 Ways to Answer Commission Questions
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Apple Users: Let's Set Up Notes to the Max!
First things first: Android users, I promise to update Google Keep often, and please don't feel slighted as I dedicate these tips to Apple users! Now, let's talk how we can maximize Notes on our iPhones and iPads. Many of the features I have covered in this series depends on having all your Apple devices connected to the iCloud. Before you panic about storage space and having to spend money buying more iCloud storage, we can talk about ways to use your iCloud storage wisely later (that's another article).
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Dictation, One of the Most Underused Features in Apple Notes and Google Keep!
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5 Things an Agent Should Never Say to Leads and Past Clients
Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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Don't Make These Mistakes with Your Market Reports
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Top Pros and Cons of Verbal Real Estate Offers
What are the pros and cons of verbal real estate offers? Today we bring them to you. Pro #1 As the listing agent, you get to call the seller who is anxiously awaiting to get an offer. That is the only pro for listing agents. Yet, don't let it backfire on you. Read below to learn more. Pro #2 As the buyer's agent, writing up an offer can be a time-consuming process (there is the initial contract along with the addendums), especially when the buyer wants to offer a price much lower than you think the seller may accept. After all your hard work, the seller may balk at the offer and not accept it. So, you may think, "Why not just ask the listing agent before writing up the offer?" Sounds a lot better than wasting your time, right? Think again. Buyers mostly focus on price at first when making their initial offer with the seller. Most of the time, it is not just about the price. The purchase offer often encompasses terms and conditions that may or may not be acceptable to the seller. It's a complicated legal document. Many rounds of discussions may take place, and then nothing may become of it. When it is in writing, you can keep clearer track of all the elements of the transaction, whether it results in a sale or not. Example One: A real estate listing agent received a text for a property she had on the market in North Miami Beach, Florida. The text from the buyer's agent read, "My client wants to offer _____ cash on the above property. Please advise." The answer from the listing agent was, "Please put it in writing and show proof of funds." Did she ever hear back from the buyer's agent? The answer is NO. When the listing agent followed up with the buyer's agent, he said that he could not reach the buyer, which is why he never responded back. The buyer had disappeared. He had ghosted. The term may be familiar to those who are dating—yet isn't working with buyers also a form of courtship until the transaction is completed? Imagine if the listing agent had made the verbal offer to the seller and the seller said okay, only to find out that the buyer disappeared. Think they would be happy? Example Two: A week later, the same listing agent for the above property received a text from another buyer's agent. The text read, "Buyer just saw unit and is thinking about renovation costs and would like to offer your seller ____. I do not want to waste my time and yours. Please present this verbal offer to seller to get the process started." The listing agent's answer was still the same: "I don't accept verbal offers. If your client is interested, please present a written offer." Then the listing agent did what's a growing rarity in the real estate business: she picked up the phone and explained how it would benefit all parties to present the offer in writing, and the buyer's agent agreed. The offer was presented AND accepted by the seller. Who wants to waste their time? No one. Especially in today's world. That's why presenting written offers is a vital part of the real estate business. 6 Cons to Accepting a Verbal Offer as the Listing Agent Con #1 With no written offer, there is no proof that the buyer did make an offer. If the listing expires, and the same buyer makes an offer on the property, the protection period in the agreement may not protect your commission. Remember, there are cases when buyers try to go behind the listing agent and present an offer directly to the seller when it is no longer listed. The normal protection period in a listing agreement is up to 180 days (may vary by state). Without a written offer, if the buyer makes an offer months later, you may not receive any commission for all your hard work. Con #2 If the seller verbally agrees to a price, the buyer may re-think the offer and submit a lower offer. The thinking process sometimes goes like this: "If they accepted my first offer so quickly, maybe they will accept this one, which is a little less." The buyers threw in the initial bait hook and are now fishing again. Con #3 The verbal offer gets accepted and the seller is elated. Then…nothing happens. The buyer changes their mind and loses nothing because there is no written contract and no deposit. Con #4 When the written offer does not follow the verbal offer, the seller may begin to doubt the legitimacy of the offer. If the seller has any doubts about your efforts to sell their property, this will solidify it. And if the listing is set to expire soon, they may think it is a ploy for you to keep the listing. Also, if a seller is uncomfortable with you in any way, this may set them off to fire you. Con #5 Verbal offers usually don't consider all the important details as noted in the contract. Price is just one of the important elements of a contract. The type of contract being presented is important, as well as the following terms and conditions: inspection period, earnest money deposits, whether it is subject to appraisal, closing date and much more. All terms and conditions can be clearly defined when the agreement is placed in writing. Con #6 It is crucial to keep in mind that verbal agreements to sell real estate aren't legally binding. To be legally enforceable, a contract to buy real estate must be in writing, agreed to, and signed by both buyer and seller. Bottom line The advantages of a verbal offer are very small. The seller is at a disadvantage with verbal offers, as well as the real estate agents involved in the transaction. Be sure to consult a real estate attorney to make sure you have a binding contract or ask any other legal questions you may have. Yes, there are many demands made on your time as real estate agents each day. But remember, without a written offer and deposit from your buyer, there is no skin in the game. Stay fresh, focused and professional by following the above tips. Janice Zaltman is a Realtor, LEED AP, marketing coach and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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Top 10 Seller Objections to Staging and How to Overcome Them!
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The Generational Cheat Sheet: Best Ways to Communicate with Each One
We live in an age of ever-changing ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry like real estate, it's vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation. Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So keep this cheat sheet handy!
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RU Getting the Most Out of Txting?
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are." That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you've been solely relying on traditional communication methods like these, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
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Turn Your Listing Descriptions into Sales
Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. You most likely didn't, because it had little fanfare. Posts to the social media platform were dubbed "tweets" and tweeters were limited to only 140 characters. Jack Dorsey, one of the platform's founder, claims they chose the word Twitter, because it was "perfect," defined as "a short burst of inconsequential information." Today, tweeters are allowed to use 280 characters to tweet out their inconsequential information, but the majority use only 33 characters, according to Sarah Perez, at TechCrunch.com. Remind you of anything?
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
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4 Ways You Can Reach New Leads Faster
It's 2019 and buyers and sellers expect instant access to the information and services they're looking for. Your best chance of converting your leads is to reach them in the first five-minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
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Tips and Tricks for Hosting the Perfect Real Estate Webinar
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
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How to Create the Very Best Generic Autoreply Emails
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How to Handle Tough Conversations with Clients
As agents, you know there are going to be tough conversations with clients. The home buying and selling processes can be emotional, and for many clients, this is the biggest and most stressful financial decision they've ever made. Unexpected issues can crop up along the way: Bad news comes up during an inspection. A deal falls through. Your buyer's offer isn't chosen. You don't want a client to forego working with you again or sending a referral because of tough conversations that could have been avoided or handled more smoothly. In fact, by handling those difficult conversations well, you might earn a strong Google review for your transparent, honest approach. Getting through the challenges can require some difficult talks with clients, but here are some ways you can help them through it:
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Dealing with Squatters: How to Ask Them to Leave
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5 Tips to Get Your Emails Read
Email marketing is a very vital tactic for businesses of all sizes – when executed correctly. In fact, it's actually the preferred way clients want you to communicate with them, with 91 percent of U.S. adults suggesting they would like to receive emails from companies they do business with. While it's a highly effective and low-cost marketing solution, many people keep making the same mistakes.
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Elevate Your Content with High-Converting Guides
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10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
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The Language of Sales: What to Say (and Not Say)
We are all being sold to... constantly. Unwanted ads, calls, and marketing e-blasts bombard us everyday. Here's how to be part of the solution and stand out from the noise. Many times it feels as if "permission" marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospects and elevate their offering.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
Imagine a slice of bread. Served plain, it doesn't look tasty, does it? But top it with a few other ingredients and sandwich it with another slice of bread, and you have a delicious meal suddenly. The same premise applies to LPMAMA in real estate. By itself, it provides agents a series of questions they can qualify leads with. However, there's one drawback to LPMAMA's questions. They're very "agent-focused." They're designed to serve you, not necessarily the consumer – which puts them in a weird emotional state.
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Is Your Real Estate Seller Content Hitting the Mark?
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8 Great Gmail Tips and Tricks
Gmail by Google is the world's most popular email program: 1.4 billion users. It's robust, simple to set up, easy to use, wickedly fast to search, and for most people, free. No wonder it's wildly popular among real estate agents. Gmail has many unknown and little-used features that can be hugely helpful. But like the secret menu at the West Coast chain In-N-Out Burger, most people don't know what's available. Here's your guide to some great Gmail tips and tricks to help boost your business:
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How to Quickly Establish Rapport with Clients
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
So you've got a solid lead generation strategy and you're trying to build a lasting pipeline. But is your follow-up working? Agents often expend most of their energy on generating more and more leads. And while drumming up business is important, it's what comes next that truly matters and moves your leads from that first phone call to the closing table. Follow-up is critical, but it's also pretty straightforward! Implement these three steps and your process will work seamlessly.
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
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The Dos and Don'ts of Content Marketing in Real Estate
"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan. Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.
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Converting Prospects Through Conversation, Not a Script
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Top 10 Tips to Finally Conquer Your Email Inbox
At this moment in time, how many emails are in your inbox? Today, one woman said 20,000 emails, and she just ignores most of them. Twenty-thousand may sound extreme, yet many people have thousands of emails in their inbox. We are talking about the number of total emails sitting there, not just the read ones. An attorney I work with is completely up to date with all his emails. His wife had only 22 emails in her inbox. That is a rarity. As business people, and in our personal lives, the number of e-mails we get each day can be daunting. A disorganized inbox can hurt our business and productivity.
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How to Follow-Up with Leads 450% More Effectively
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
There are numerous surveys and studies that show that the majority of buyers work with the first agent they speak to. That means all you have to do to get more clients is be more responsive. California Association of REALTORS' R.E.A.C.T. report shared several insights into the importance of being responsive to your current, past, and future clients. Find out how you can go beyond answering the phone when it rings and immediately calling incoming email leads to connect with more leads and close more deals.
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How to Turn 'No' into a 5-Figure Commission
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How to Follow up with Online Leads
Once you have digital marketing campaigns in place and start receiving notification of fresh leads, the ball is in your court to nurture these relationships. In order to effectively nurture your online leads, be sure to follow these steps:
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8 Steps to Reconnecting with Real Estate Clients
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Ask Your Way to More Listings
I know, I know... it sounds too good to be true. The reality, however, is that this strategy is MUCH more effective than any other means of generating seller leads. I'll explain. Let's imagine a big ol' juicy subdivision that's positively packed with homes you'd like to sell. And let's also agree that you don't know a soul in the neighborhood and that you have zero dollars to invest in marketing. And just to make it even more obvious, let's imagine that they don't have mailboxes, phones, or email addresses. If this was your scenario, you'd recognize that door-knocking is your only option. (And keep reading if you'd rather die than go door-knocking. I'm going to show you how to use this strategy even if you're not willing to get paid for going on a walk and talking to people.) Let's consider how you might feel the day you decide to park your car in somebody's cul-de-sac and get your door-knocking on. Will you be nervous? What will you be expecting? Will people slam their doors in your face? Will people tell you there's NO SOLICITING in this neighborhood? Will they call the police? Will they tell you to GET OUT? They might. In fact, they're likely to if you have the wrong approach. That said, they might also really appreciate the opportunity to help you. They might happily give you a bunch of warm referrals. Who knows, they might even list their home, with YOU, right then! I know, #amazeballs So what's the right approach? It's simple. Instead of going into that neighborhood with the intention of taking what you need (listings), go with the intention of helping people. Put it firmly in the bedrock of your mindset. Tell yourself: I am doorknocking to help people. I am doorknocking to solve an important problem. I am doorknocking to make this neighborhood a better place. I am doorknocking to give back to this community. I am doorknocking to make a positive impact on the world. And the best part is that you will really be doing all these things when you have the right approach, which I'll give to you now. Instead of being ready to tell them about how great you are, be ready to ask for their help. You see, psychologically, we each have six fundamental human needs that MUST be met. The one we're appealing to with this approach is called 'contribution.' It feels good to help other people. Most of the people who answer their doors will be willing to help you, provided that you give them a compelling reason. Your need for income is not compelling. Your desire to buy a new car is not compelling. That vacation you want doesn't mean squat to them—but if they can see that you're willing to do something most peole find unpleasant in an effort to help other people, the table turns instantly. Consider this approach... It's a warm day and you're dressed in office clothes even though you're out pounding the pavement. Who knows, you might even be sweating? You lumber up to the first door, knock, and someone answers. They look at you quizzically, trying to decide if you're dangerous or maybe they know you from somewhere, and then you say "Hey... I'm really sorry to bother you, I don't normally do this but I really need some help. Can you help me?" Nine times out of ten they're going to say something like, "I don't know, what do you need help with?" And your response is going to be, "Well, here's the thing... I'm a real estate agent and I know there are people who insist on living in this neighborhood. I'd like to find a home for them. Do you know anyone that's thinking of selling?" Their answer is going to be yes or no. If yes, simply thank them. Then, introduce yourself, ask for their name, and then ask for the name and address of the people they think might be willing to sell. If they say no, simply thank them for their time. Then, introduce yourself and hand them your card. Tell them that you sure would appreciate a call if they think of anyone later. I know a brand new real estate agent in Tampa, Florida who used this technique to list 11 homes his first month in the business. There are some people reading this who haven't listed 11 homes in their entire career. What are you waiting for? Get out there and make it happen! To view the original article, visit the Happy Grasshopper blog.
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The 1-Year Challenge: Learn 52 Spanish Real Estate Terms in 52 Weeks
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Writing Listing Descriptions that Sell
When buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their clients. But should the descriptions for both audiences be the same? The answer is no, because you are appealing to two different needs, with different perspectives when viewing the information. Let's review the best way to communicate with each audience.
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How to Handle 11 Common Objections in Real Estate (Scripts Included)
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[Best of 2018] Get Your Own, Personal Emoji
Here it is—our top article of the year! This article was originally a "Friday Freebie" published back in November and is the most read article of 2018. See #2 here, or read the full list of our Top 10 articles from 2018 here. Want to make an emoji that looks like you in mere seconds? Now you can. This week, Google launched a new feature that uses machine learning to analyze your selfie and generate an emoji that looks just like you. Find out how you can create and customize your own emoji in this week's Friday Freebie.
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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
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[Best of 2018] Safe Selling: Screen Prospects with This Easy Phone Trick
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in November and is #5 in our countdown. See #6 here. We're keeping it short and sweet this week with a quick trick you can use over the phone to reveal 'red flags' that suggest a prospect might be dangerous. You recently learned the basics of spotting red flags in prospects. In this week's 'Safe Selling' episode, discover a trick called 'The Training Play' that can help you gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for Learn how to tell if you should take another agent with you on a showing Stay tuned until next week's episode of Safe Selling!  
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How to Make Ho-Ho-Holiday Cards
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How to Write a Successful Introduction Email
It's one thing to introduce yourself to someone in person. It's another thing altogether to introduce yourself to someone in an email. Email lacks a lot of the subtle nuances we use in everyday conversation—and with the rise of today's millennial homeowner demographic, it's important to know how to reach them effectively on their home turf. So how do you put the written word to work, and write an email that a stranger (and potential client) will actually respond to? Here's your essential guide for emailing those millennial homebuyers!
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Connecting with Your Network in Hard Times
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Safe Selling: Using Property Information to Deter a Predator
New listing? Take some time to meet the neighbors so you can get more information about the neighborhood. Not only is this a good practice for winning new listings, but collecting this information can also potentially deter predators. How? Well, last week we learned about a communication trick you can use to discourage a predator's interest in a showing. This week, we'll show you how to use the information you've gleaned about an area to your advantage. Watch the video above to learn: What you should find out about a neighborhood Which neighborhood/property features scare off predators How to seamlessly incorporate the information you've learned into conversation with a prospect What to listen for in a conversation that signals that you may be dealing with a predator Why you should always input the information you've learned about the neighborhood into the showing notes field of your MLS. Stay tuned for next week's 'Safe Selling' episode!  
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Nurture and Convert More Leads with Creative Email Autoresponder Messages
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7 Thank-You Notes You Should Be Sending Your Real Estate Leads
Sending a thank-you note is a small gesture that makes a big impact. So much so that 22 percent of employers are less likely to hire someone if they don't send a thank-you note after an interview. That's pretty compelling! So how can you use this trick to generate more business in real estate? Here are seven opportunities for sending a thank-you note that could lead to landing a new client.
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Safe Selling: Screen Prospects with This Easy Phone Trick
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Life without a Fax Machine
It's hard to believe, but the concept of the fax machine is more than 150 years old. Scottish inventor Alexander Bain received a patent for the process of electronically copying and transmitting images between distant locations from both Great Britain and Ireland in 1843 and five years later from the US Patent Office. In the 1930s through World War II, the facsimile technology was embraced by the news media and the military. First, newspapers used them to send photographs remotely—and later, our armed services sent weather maps and reconnaissance photographs via fax. But in the 1970s and 80s, fax machines became ubiquitous in the business world. There were just 25,000 fax machines in the US in 1970, and there were a quarter of a million machines by 1980, but then the technology exploded. By 1990, the US had five million fax machines. Since the 2000s, with the emergence of the internet, email, and smartphone apps, the use of fax machines has all but vanished at most businesses. However, as an agent, how can you run your business today without a fax machine? Many vendors whom you work with may still require a fax. And when you make the switch to ditching the fax machine, you have to be careful the kind of documents you email. You also should educate your customers about safe email practices. Let them know the type of information that's okay to include documents that are sent by email, as well as what kind of information contained in documents should be uploaded to secure storage on the cloud (i.e., Dropbox, Google Docs or OneDrive). The PDF helps replace the fax The good news is sending and receiving documents today has never been easier. Adobe's creation of the Portable Document Format, or PDF, has driven the replacement of the facsimile machine. Just about any document you can view on your computer today, you can turn into a PDF. Many programs — such as Microsoft Word — also allow you to create a secure PDF, adding one crucial additional feature: password protection. Still, the best practice is not to send confidential information through email, even though a PDF may have password protection. That's the job of secure systems like DocuSign or data storage systems like Dropbox or Transaction Management systems like Forms Simplicity. But for general information, being able to send and receive PDFs can be a godsend. Because once you have a document in PDF format, it can be delivered fast and easy as an email attachment. This allows you to send documents to your customers or your customers to send general documents to you. But how do you fax a copy of a document not created in a program, like a letter from an employer? Fax in the palm of your hand Today, there are dozens of smartphone apps, both for Apple and Android phones, that essentially put the power of a fax machine in the palm of your hand. It uses the camera on your smartphone to turn it into a scanner. It then takes a photo of a document you would usually fax, and converts it to a black and white document. It saves your document as a PDF ready to be emailed or texted or stored securely in the cloud. You can even connect to a real fax service to send to a standard fax machine! For example, in Genius Scan, available for both Apple and Android phone, you open the app and take a photo of a document. An orange frame appears to crop and automatically straighten your document perfectly. You then select the black and white mode, and your document looks like a black and white fax. You save it as a PDF or JPG image and send it by email or text, or save it to your OneDrive, Google Drive, Dropbox, Box or other cloud storage service. What if you need to send an old-fashioned fax? Some businesses still need to receive a fax. Or you may want to send a fax to get someone's attention because faxes are used so infrequently. How can you do that if you don't have a fax machine? There are several options. You can send a fax from your computer without a machine, even for free, using a service called FaxZero. The first three pages are free. If you need to send more pages, you can pay $1.99 for a Premium Fax. A Premium Fax is up to 25 pages. You can learn more here. A step-by-step tutorial of how it works is located at WikiHow, here. Another alternative is to use a smartphone app that connects to your scanning app. For example, Genius Scan connects to Genius Fax. Genius Fax can send the documents you create in Genius Scan for as little as 25 cents a page. If you need to receive faxes on a regular basis, Genius Fax offers you the option of your own fax phone number for a monthly fee.In effect, you not only have a computer in your pocket or purse these days, but you also are carrying around a fax machine. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.    
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10 Real Estate Abbreviations Every Realtor Should Know
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New Lead? Follow Up Using These Steps
Maintaining contact with past clients and your sphere of influence can be difficult, and you already know those people. But what about those who are not your clients yet? Leads you receive online or from your listings can be used to build your business and increase your sphere of influence, but you have to maintain contact with them first. To be successful with this, you have to have a game plan to connect with your leads as they come in and continue that connection for the long haul until they are ready to move. With these steps, you may feel that you are more prepared to build up your business with the leads that you have.
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Shady Prospect? Spot 'Red Flags' with This Technique
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5 Tips for Smooth Client Management and Communication
As a real estate agent, you know that clients want your help buying or selling a home. But just as important, they want to know you're invested in them, too. When your clients like talking with you and trust your work, they're much more likely to refer you to their friends or call you the next time they're buying or selling. That's why smooth communication is key. Make sure you're doing these five things to maintain that consistent, positive communication with clients throughout the process:
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Friday Freebie: Get Your Own, Personal Emoji
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Safe Selling: How to Avoid Marketing that Attracts Predators
Does the information you provide in your marketing attract leads--or predators? Last week, we learned the difference between "strong" language that attracts leads and "weak" language that draws in predators. We're building on that lesson this week by exploring what types of marketing information attracts dangerous people, and what repels them. Watch the video above to learn: The difference between personal and professional information Why you should NEVER include personal information on your website or other marketing channels The personal details that can cause a predator to stalk you in person What topics your marketing should focus on instead Stay tuned for next week's 'Safe Selling' video!  
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Safe Selling: Authoritative Language vs. Subservient Language
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Text Templates for Getting Homebuyers Interested
How often do you find yourself stuck with a "poor quality lead"? While some dead ends are inevitable, most "bad" leads are simply good leads that weren't contacted soon enough. Speed to lead is critical for turning leads into closings. And texting is one of your best tools for contacting those leads quicker and with higher response rates. In fact, by using text engagement instead of email, our clients saw a 450 percent increase in lead responses.
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