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The Rise of Luxury Apartments During an Affordable Housing Crisis
The demand for luxury apartments has been on the rise in recent years, with cities across the U.S. filling up with high-end rental properties. According to a CNBC report, more and more people are willing to pay top dollar for apartments that offer modern amenities and a prime location. The rise of luxury apartments and their impact In the last two decades, luxury homes went from representing just one-third of new apartments to now more than 50% for this year. One example of the trend is in Austin, Texas, where luxury apartments are growing even more upscale. According to Axios, some of the newest buildings boast features such as rooftop pools and outdoor fireplaces. These amenities come at a cost, with some one-bedroom apartments costing nearly $5,000 per month in rent. While luxury apartments are popping up more and more, the same cannot be said for affordable housing. A report from VICE notes that even though apartment construction has reached a record 50-year-high, the amount of affordable units has decreased. Places like Ohio and Michigan previously had the largest shares of low-rent units are also starting to lose them. This trend has led to concerns about affordable housing and the growing wealth gap in America. Many Americans are struggling to pay rent on even modest apartments, let alone luxury ones, with more than 21 million renters paying over 30% of their income toward rent. While luxury apartments may be in high demand in some areas, it is clear that there is a need for more affordable housing options as well. As cities continue to grow and change, it's important to find ways to balance the needs of all residents. Potential solutions for affordable housing One potential solution to the affordable housing crisis is the implementation of inclusionary housing policies. These policies require developers to set aside a certain percentage of units in new buildings for low- and moderate-income renters. In return, developers may be given incentives such as taxes waived for 10 years. Another solution is the expansion of public housing programs. While public housing has long been stigmatized in the U.S., it can be a critical lifeline for low-income renters who are struggling to find affordable options. By increasing funding for public housing and improving the quality of existing units, cities can help ensure that all residents have access to safe, affordable housing. Finally, there is a growing movement to establish community land trusts. How they work is someone buys a house that sits on land owned by the community land trust, typically a nonprofit organization. The home price is more affordable because the person only buys the home, not the land. If the homeowner sells the place, they agree to do so at a restricted price to keep it affordable in perpetuity. This can help ensure that affordable housing options are available in areas where gentrification may be driving up prices and can also help prevent the displacement of low-income residents. While these solutions are not without challenges, they represent potential paths forward for addressing the affordable housing crisis. To view the original article, visit the Rental Beast blog.
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Affluent Consumers Find Value in Agent Expertise and Will Use an Agent Again, Says Study
A recent survey released by Coldwell Banker Real Estate and the Coldwell Banker Global Luxury program indicates that buyers are looking for much more than a transactional relationship when it comes to choosing and staying with their agent. Real estate agents are now financial, wealth and lifestyle ambassadors, and consumers are finding more value in working with a real estate agent than ever before, especially as they face a transitioning market. The survey data conducted by Censuswide, as highlighted in the 2022 Trend Report, showcases the luxury real estate market sentiments of over 2,000 U.S.-based high-net-worth consumers, insight from Coldwell Banker Global Luxury property specialists and data collected by the Institute for Luxury Home Marketing and Wealth-X. Paired with the top trends currently driving the luxury market, the report provides an inside look at how consumers are working with agents and their plans to use a trusted advisor again for their next home purchase. Real estate agents are crucial to any luxury transaction Luxury property specialists are seen as a trusted resource to a community and all that it offers. As that connection point, they are expected to go beyond just sharing market knowledge to providing insights on other factors luxury buyers consider when purchasing a property, like connections to desired schools, introductions to social groups and philanthropy efforts, and much more. The white glove service and world-class expertise of a top agent provides immeasurable value, as evidenced by the survey. Four in five (86%) respondents with a household income of $5 million or more have used a real estate agent to assist them in the purchase of their home and find value in their expertise. The U.S. luxury consumer would use a trusted agent again The advice and service of a luxury real estate agent when buying or selling a home does not go unnoticed, as many affluent consumers would use an agent again for a future home purchase, especially among younger millionaires. 83% of respondents who have used a real estate agent to assist in purchasing a home in the past will use a real estate agent for their next home purchase. Younger respondents, those aged 25-34 (86%) and 35-44 (86%), who have used a real estate agent to assist in purchasing a home in the past, will use an agent in the future. More mature respondents, aged 45-54 (75%) and 55+ (80%), say they will use a real estate agent for their next home purchase. "More than ever, it is necessary for agents to have deep market insight and connections to help their clients navigate in today's environment and set themselves apart from everyone else," said Jade Mills, president, Jade Mills Estates and international ambassador of Coldwell Banker Global Luxury. "Keeping regular touchpoints with clients – past and present – is so essential to our business. By sending little notes on life events or updates on community gatherings, it really shines a light on the value we bring as agents, and the importance of enhancing and deepening those client bonds to keep them coming back."
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How to Attract International Real Estate Buyers
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Using Online Marketing to Grow Your Luxury Real Estate Business
The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process. With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
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Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymity
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Do You Have the Referrals to Move Up to Luxury Home Sales?
If you want to do real estate right, then you need to consider every client a "high-touch" client. Of course, that's easier read on a blog than done, isn't it? Well, if your goal is to work in the luxury home market, treating every client that way isn't a choice—it's an expectation. The leap from selling traditional homes to luxury properties isn't one many agents land on the first try. The big homes are often few and far between, and the people that own them tend to know each other. That means you need to become comfortable with referral marketing, know where to network, and understand an entirely new set of expectations. And all that means taking a new approach to your business.
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Be the Analytical Realtor for Commissions on Steroids
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5 Tips for Getting Started in Luxury Homes
At 19, Jim Remley listed over 150 properties in a 12-month period and was listed in the top 1 percent of REALTORS® nationwide. Today, he is author of three books, the Principal Broker/Sales Manager at his agency, and an accredited Luxury Home Specialist. In a recent webinar, "Marketing Luxury Homes," Remley shared five tips for finding luxury buyers and marketing luxury homes. 1. Social Marketing It can be tough to locate qualified buyers in the luxury home market. "The affluent folks live in circles. They all know each other," and as such, "they often go to their friends, their neighbors, people they trust to find what to purchase, where to go, and where to live," says Remley. In fact, 38 percent of luxury home specialists agree that the best way to find an affluent buyer is through social marketing. That's why it's important to use your network, your colleagues, even your competitors to find affluent buyers. 2. Growing Your Network A good way to start or expand your network of luxury buyers and sellers is to buy local databases and mailing lists. The country club, yacht club, and local title companies are a great place to start. Remley mentions that you can often get a basic list from these companies for free, but can get more data points to better target luxury clients with a paid list.
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What Luxury Clients Prefer: Apple Devices and Traditional Media
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Do Luxury Clients Prefer iPhones?
I'm captivated by this map of iPhone users in New York City. It shows where Android and iOS users are concentrated geographically. And, surprise (or not?), the lines appear to be drawn along economic lines. iPhones users (in red) coat affluent Manhattan, while Android dominates the poorer outer boroughs. The trend stays true in other locales, as well--San Francisco, Los Angeles, and London all map out according to the same income pattern. Does this mean that luxury clients prefer premium-priced iPhones over lower cost Androids? The data seem to suggest that. If you serve the luxury market, consider switching to an iPhone to better reflect the values of your client base. And be sure that your website looks good and functions properly on the platform. Similarly, any apps you offer to clients (like branded search apps, eSign, etc.) need to work flawlessly on iOS.
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Robo Agents and Their Tools
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How to Use LinkedIn to Attract Luxury Clients
We're continuing a holiday tradition of revisiting our best articles of the past year. This post was originally published in February on our Broker channel. The drum of how to use social media in real estate marketing keeps a steady, if repetitive, beat. Facebook has become such a shark tank for self promoting marketers that consumers are beginning to get aggravated. Facebook was never really intended for business, but it is what it is – a place for personal sharing and business sharing. However, on the other side of the fence is LinkedIn – a website that is totally dedicated to business. Sales professionals that do not take advantage of the latest tools for business development will stagnate today. Winning professionals maximize every opportunity to find new customers. LinkedIn is a great spot to connect with other professionals. Here are a few suggestions that you may want to keep in mind: 1. Advanced Search LinkedIn has a great search tool. You can search for people by job title in your area – like all CEOs, Chief Marketing Officers, Vice Presidents, etc. You can also search by Lawyer, Doctor, and more to target those in upper income brackets. You can even search by company to see everyone that works for your area's largest businesses. Tip: LinkedIn often offers free trials of their Premium subscriptions. Consider signing up for the trial to see the profiles of and gain the ability to contact those outside of your immediate network.
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How to Sell a Luxury Listing
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