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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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HER Realtors Launches kvCORE from Inside Real Estate to Fuel Growth in 2020
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Howard Hanna Adds 'Find It First' Program to New York Market Areas
The Howard Hanna online real estate search differentiator, Find It First, is now available in the company's New York market areas: Buffalo, Rochester, Syracuse/Central New York, Albany/Capital Region and the Southern Tier. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on on the company's website, HowardHanna.com, before it hits the open market.
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Sotheby's International Realty Unveils Marketing Suite for more than 23,000 Sales Associates
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Windermere Real Estate Launches Spotify Channel
Windermere Real Estate has become the first large real estate brand in the country to launch a Spotify channel, featuring eight home-inspired playlists. Julie Dey, Vice President of Marketing for Windermere, said the idea came from a desire to connect with clients in a creative way that is outside of traditional real estate marketing efforts. "Americans spend about 32 hours a week listening to music, and for Millennials that number is even higher," said Dey. "Since so many activities connected to our homes are enhanced by music, we want to fuel the enjoyment and memories of those experiences through home-inspired playlists." Dey says that the custom playlists were created with the idea of tapping into different activities that we do within our homes, such as hosting dinner parties, throwing backyard barbeques, and cleaning house. It also includes real estate-themed playlists for housewarming parties, housing hunting, and moving day. "Windermere's Spotify channel gives our agents a new, unique way to connect with clients," said Dey. "We've created opportunities for them to market themselves via the Spotify playlists on social media, direct mail, and on their agent websites." Dey said that the company has plans to update the playlists and add new ones in order to remain fresh and current. The channel is currently being marketed on social media, out-of-home advertising, direct marketing, and through promos on Spotify.
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Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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Hyperlocal Content Marketing: Location, Location, Location
When you use the words "location, location, location" speaking one-on-one with a real estate client, you're most likely talking about a specific home or property. However, the phrase takes on a whole new meaning when it relates to your marketing strategy. Real estate pros using hyperlocal content as a part of their online marketing strategies target neighborhoods, homes, local businesses, and events to draw the attention of a specific audience to their communities. Hyperlocal content is one of the biggest keys to attracting a loyal audience for your real estate website and carves out a unique space for your business online. Let's take a closer look at six ways to use hyperlocal content to grow your real estate business.
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Community Data Marketing: BHHS Fox and Roach Gets Creative
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New Product Homebeat Creates Clients for Life, from the Makers of Cloud CMA
WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. NAR's Annual Homebuyer and Seller Trend Report shows that 88% of consumers indicate that they would use the same agent in a future transaction, but only 12% actually do. The no. 1 reason why consumers do not use their agent again is that the agent failed to stay in touch.
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How One Brokerage Gets More Listings and Referrals with Online Branding
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'Coming Soon' Programs from Compass and Howard Hanna: Find Out How HH Sold 55 Homes in One Month with Find It First
The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent. Two leading firms have created solutions that are interesting, and potentially long lasting. Neither of these firms have pocket listing programs, which is an important distinction. A pocket listing, or properties sold by brokers without ever entering an MLS, pose a problem for the real estate industry. Frankly, pocket listings are bad for sellers who sacrifice the highest possible price for their home because of limited exposure.
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Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company
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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
Lead generation is a critical part of a successful sales process. While many spend thousands on lead gen every year, few have figured out how to maximize the conversion of those leads. We hear horror stories from consumers that tell us it can take as long as three days or more for agents to respond to one of their inquiries. If you want to make sure that every one of your lead generation dollars are maximized, BoomTown has just announced a new service called "Success Assurance" that combines lead generation with lead qualification and lead nurturing. The end result? Brokers can deliver transaction-ready opportunities to their agents to significantly increase their chances of closing more transactions faster. Check out the press release below: BoomTown Announces Two New Solutions: Success Assurance and Marketing Central New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left behind CHARLESTON, S.C., July 24, 2019 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance and Marketing Central self-service advertising. Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance: Combines BoomTown's CRM technology with RealContact's texting capabilities, and a new calling service Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds Enables agents to work with transaction-ready leads Leads are engaged and nurtured for up to one year from registration Clients can customize scripts, monitor conversations and jump in at any time. "In just ninety days we've already seen 170% ROI," said Joe Garafolo of Waterfront Realty Group. "Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents." BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in Prove value to seller clients by showing how many prospects have viewed a listing "Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts", said Grier Allen, CEO & President of BoomTown. "Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we're excited to support our clients' growth with these powerful new solutions." Learn More. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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Brokers Need to Rebuild Their Marketing Departments
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Digital Marketing Tools and Tips to Grow Your Real Estate Business
In today's digital world, a website is essential for your real estate business--no one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business. Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate professionals:
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How to Use Google My Business to Boost Local Awareness
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How to Market to the Newest Set of Home Buyers: Generation Z
Move over Millennials, because a new generation is about to enter the housing market for the first time. Generation Z--comprised of people born from 1995 to 2010--is coming of age, with "older" members of the generation entering their early and mid-twenties. While they share some similarities with Millennials, Generation Z is the first generation to truly grow up in the digital age. Now they're graduating from school, starting families, finding careers, and of course beginning the search for homes of their own. That means it's time to start thinking about how to market to a new generation of homebuyers, and we're here to help with a guide to real estate marketing for Generation Z.
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Tapping the Zillow Gap: Competing on Consumer Experience
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I Rented a U-Haul: Word of Mouth
We are excited to have a new staff member joining the WAV Group team. Jules Penham will be a new project manager for us. I tried my best to observe her process of relocating and not obstruct. As she and her family are relocating from Salt Lake City to San Luis Obispo, I've been reminded of the power of brands and word of mouth. Sometimes we get so wrapped up in what the internet does that we forget what the internet doesn't do.
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How to Become a Content Marketing Master
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Building Your Brand Voice and Referral Business with Instagram
With over one billion users worldwide, Instagram has quickly become one of the most popular social platforms for brands to market themselves. For real estate professionals, Instagram has become a great way to promote their listings, offer a peek into their open houses, highlight restaurants and shops in desirable neighborhoods and much more.
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Is Your Marketing Email Driving Away Business?
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Apple Camera Reads QR Codes: Changes Everything for Marketing
QR codes were dead in real estate, but now that the Apple iPhone camera reads them, marketers have jumped back and started using them. It may be a feature on your iPhone that you did not even know was there--but consumers are all about it, once again. I went to Google to center myself on the last time that QR codes were discussed in real estate. Like short URL codes, both are designed to allow a person to get to a place on the internet in a click or two rather than typing in a URL. There was a flurry of publicity about QR codes in 2011. The top search result for my "QR Codes for Real Estate" search took me to an article published in REALTOR® Magazine.
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Preach to the Converted
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Century 21 Launches ListTrac for Analytics on Portal Marketing
In an email blast to Century 21 brokers and agents last week, Century 21 released the Golden Ruler powered by ListTrac, a reporting tool that allows sellers, agents, and brokers to see the engagement that a property is getting across the Internet. Portals like Zillow, Realtor.com, Trulia, and Homes.com are shown side by side with Century 21's family of sites and partner sites along with MLS systems, consumer sites and HomeSnap. In fact, any real estate website can easily have ListTrac monitoring configured.
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Trends in Online Marketing and Lead Generation
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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Upping Your Game with Real Estate Investor Content
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Is It Time to Modernize YOUR Brand?
Let's face it: many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you're evolving and that your brand is still relevant today. Let's look at a few great examples of brand/logo overhauls:
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How to Stay on Top of Marketing Trends
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Real Estate News Curation for Your Website
Which two different audiences have a common interest that can make real estate news very important for your website? Your prospects and Google is the answer, and here's why. Google can index your website, and every now and then their bots will drop by to see if there's anything new. If Google begins to see regular new content, their bots will increase the frequency of their visits and you'll pick up some SEO clout. As for your prospective buyers and sellers, a great many of them will appreciate one place to get relevant real estate news, especially when it's localized as well as national. Active buyers, sellers, and investors want to know what's happening that can influence their next sale, purchase, or investment. The good news is that there is an easy and free way to have fresh content news delivered to your website regularly.
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BHHS Fox and Roach Launches ACE to 5100 Agents
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New Year, New Plan: Real Estate Marketing Ideas for 2019
It's almost time to say goodbye to 2018, and start polishing up your real estate marketing for the New Year ahead. While that certainly doesn't mean starting over from scratch for 2019, it's always a good idea to take a closer look at what's hot and what's not for the coming year. As always, catering to the needs, habits, and interests of your key clients will be critical for successful marketing in 2019. Ahead, we'll take a detailed look at key real estate marketing ideas for 2019 to help you hit the ground running when the New Year arrives.
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Old School Is... New School?
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NRT Launches 'Listing Concierge' for Coldwell Banker Brand
Listings experienced as much as a 7 percent higher sale price NRT LLC, the nation's largest real estate brokerage, announced the launch of Listing Concierge, a comprehensive marketing program that marries leading-edge technology with meticulous personalized service to offer customized and automated property listing marketing. Listing Concierge is available exclusively through NRT's Coldwell Banker branded operations for its Coldwell Banker affiliated agents.
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5 Holiday Content Ideas to Spice Up Your Marketing
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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4 Types of Content Real Estate Pros Need to Use
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9 of the Best Marketing Apps for Your Business
A solid marketing strategy is what sets apart a thriving business from a struggling one. But when your manual marketing efforts come up short, there are many marketing apps you can rely on to streamline the promotion of your business. Keep reading for ten of the best marketing apps for business owners.
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The 7 Deadly Sins of Social Media Marketing
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Update on Rocket Homes: Agent Referral Network Adds Consumer Home Search
Doug Seabolt, CEO of Rocket Homes (formerly In-House Realty), has been a busy guy in 2018. His company acquired ForSaleByOwner.com in the spring, and now In-House Realty has rebranded as 'Rocket Homes' to better connect with sister company Quicken Loans – home of Rocket Mortgage. Both Quicken Loans and Rocket Homes are subsidiaries of the fintech giant Rock Holdings. Rocket Homes operates a nationwide Partner Agent Network, but the company's new home search site is only available in its home state of Michigan today. The company plans to extend its home search site to 10 states by the end of the year.
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How to Create Content That Makes You Stand Out
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Leads vs. Brand: 3 Ways to Align Agent and Broker Marketing Goals
How do brokers and agents differ in their marketing priorities? A recent REAL Trends study analyzed the strategies that both groups use to market their business. The study, co-commissioned by Adwerx, revealed that agents' marketing was driven by immediate lead generation needs, whereas brokerages aim for long-term goals like branding and community awareness. Today, we'll explore how brokerage and agent marketing goals differ, where they overlap, and how brokers can work to better align with what their agents need. An Overlap in Marketing Strategy While the REAL Trends study points out that agents are client-driven and brokerages are brand-driven, there is a surprising amount of overlap in their marketing strategies. In fact, the study found that the top four responses to "What do you invest in to market your brand?" was identical among both agent and brokers: Websites Social media Yard signs Listing portals Agents said that their next two priorities were open houses and direct mail--two lead-focused tactics. Brokers, on the other hand, next identified brand-driven strategies like community involvement and print advertising as their top marketing methods. The branding/lead divide persists through the rest of the study in responses to questions about spending priorities and the success of individual tactics. However, while agent and broker answers differed, "social media" was listed as a top successful strategy by both groups. Aligning Marketing Priorities The study makes it clear that agents have a lead-driven marketing focus. Knowing this, how can brokers support agents in their marketing goals while still serving the branding needs of the brokerage? Here are a few ideas: 1. Co-branded Agent Websites A challenge that brokers commonly face is keeping brand representation consistent across all of their agents' marketing. Real estate websites, the number one marketing strategy for both agents and brokers, are a prime example. Messaging on an agent's website may not align with the brokerage's, the broker's logo on the agent's website may be outdated, or the branding of the two may clash aesthetically. One solution to this problem is to deploy co-branded websites for all of your agents. A typical co-branded agent site displays your logo and brand colors, while focusing on the agent and their services. The shared design elements and site structure reinforce that the agent is one part of a larger whole--your brokerage. And by linking all co-branded agent sites back to the brokerage's site, you can even boost the SEO of your firm's main website. 2. Automated Marketing Brokers can further ensure the consistency of their brand by automating much of the marketing that their agents need. You can use your listing data to power much of this process. A listing input into your system can trigger the creation of listing flyers, postcards, virtual tours, and more. RE/MAX's Marketing Center is a famous example of this kind of automation. New listings can also trigger the creation of digital ad campaigns, too. Companies like Windermere, Alain Pinel, and RE/MAX automate the creation of digital listing ads through Adwerx Enterprise. The ads feature the the brokerage's branding, but sport the agent's contact information so leads can contact them directly. And, bonus, when campaigns are extended by agents, the brokerage's brand exposure more than doubles. 3. Social Media Social media was listed as a top three "most successful marketing strategy" for both agents and brokers. When looking at paid social media marketing tactics, brokerages can sponsor listing ads on social platforms like Facebook and Instagram for their agents. This gives brokers control over the ad's branding, while sending leads to their agents. Brokers can create the ads themselves, or use a platform like Adwerx to generate and distribute the ads for them. As for organic social media marketing, the key is in engaging followers. If you have a graphic designer or marketing department, lean on them to create eye-catching infographics with market data, for example, or home buying tips--and, of course, your logo in the corner. Post the images on your social media channels, and encourage your agents to share them. Your agents get great information to share, and you get to expand your brand's reach. To learn more about agent and broker marketing priorities, download the full study here. Learn more about branded digital ads from Adwerx here.    
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
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6 Tips to Reach More Online Home Buyers
Online real estate buyers come from very diverse backgrounds, demographics, and locations, but they also share many things in common. What's the best way to reach that diverse group of online buyers? There are a ton of different tools for the job, and many of those tools will complement each other as you work to reach online buyers. So let's take a closer look at some of the key tools and tactics that will help you reach more online buyers.
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'Float like a Butterfly, Sting like a Bee': The Power of a Good Brand
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Edina Realty Launches Automated Virtual Assistant 'Emma Marketing'
At its annual agent technology camp, Edina Realty announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty's listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty has white-labeled the new service as "Emma Marketing," a dynamic virtual assistant for agents. Emma, named after the company's visionary founder Emma Rovick, is part of the brokerage's larger initiative to create an integrated, streamlined experience for their agents to help them be even more successful.
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What Are the Benefits of Google My Business?
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5 Tips to Market Your Brokerage to Home Sellers
As a brokerage, you build your brand to attract top talent and build a rapport with home sellers. Luckily, many real estate broker marketing tactics that assist you in attracting top talent also assist in attracting home sellers that your top agents are looking for. You can attract home sellers by understanding what they need, making simple adjustments to your marketing strategies, and showcasing what makes your brokerage standout. Consider the process home sellers go through to get a better idea of their needs. According to the National Association of Realtors, 57 percent of home buyers start the process online. They may start their search by simply referring to Google with phrases like "how to sell your house," "how to sell your house fast," and "selling your home." At the first stage of their selling process, they are looking for quick tips that will direct them to more detailed assistance. Some websites offer information to help sellers get an estimate or start seeing comps, they might be discouraged or even confused by the overwhelming information. The moment a potential seller decides on a path to further assistance or more detailed information, you want your brokerage to be the next logical step.
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CoreLogic Introduces Elm Street Technology's Elevate Product to Brokers
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In the Game of Online Advertising, Real Estate Teams Have the Upper Hand
Collective expertise and bigger budgets are only the beginning. The number of real estate teams continue to swell across the industry, attracting multiple all-stars and, in many cases, evolving into quasi-brokerages. Up-and-coming top producers can flourish in the team environment because of easier access to experienced industry guidance and a "place at the table" when it comes to technology, marketing, and business decisions. Teams also give new agents a sense of belonging, which the independent contractor nature of real estate rarely provides when fresh out of licensing school. "Here's a desk, phone, and a few names. Good luck."
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Give Your Agents the Gift of Easier Marketing
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Social Marketing Tips Clients 'Like'
Marketing on social media sites is integral for agents and brokers, yet many have only scratched the surface of their social media potential. In today's real estate marketing tips, we'll take a look at maximizing this potential, and how to get potential customers to 'like' you before they 'swipe left' on your brand. Seven Ways to Step-Up Your Social Marketing Game
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Humanize Your Digital Marketing
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5 Tips to Diversify Your Content Creation
There are thousands of pieces of content flooding the internet every moment. It's a crucial factor in developing online presence, increasing brand recognition, and creating new business opportunities, and it has been at the center of the marketing stage for a while now. With all this available content, chances are that you are looking to increase your content creation. You're likely already creating content, but are aware of the need to make it stand out amongst the rest, which brings us the the concept of diversification. By definition, to diversify is to enlarge or vary the range of products which, in this case, is your content. This essentially means that the content you're already creating and publishing is providing a lot of benefits, but that it could benefit you a lot more if you put time and emphasis on content diversification. You don't need to necessarily create more or turn your content strategy upside down, but instead need to vary what you already have! Ready to learn the five best ways to diversify your daily content? Let's get started.
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Marketing Tip: Brand Your Company with Videos About the Sales Process
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How to Use Local Business Review Videos to Promote Your Real Estate Business
Are you trying to find new content for your video marketing campaign? Why not highlight some of your favorite local businesses? When you visit certain communities, there might be a coffee shop that you always stop by. There may be some restaurants you absolutely love, or a cleaning service that you always find yourself recommending. Promote Yourself by Promoting Others
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How to Maintain Your Real Estate Brand Across Multiple Platforms
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What Is the Difference Between CRM and Marketing Automation?
Some people think that the terms CRM and marketing automation refer to the same type of software. While there is some overlap in the type of information each system utilizes, the two systems are very different in terms of who uses each one and the tasks the systems support.
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10 Reasons Why the MLS Is the Ultimate Real Estate Marketing Network
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4 Videos Every Real Estate Marketing Toolbox Needs
A comprehensive real estate marketing strategy requires a variety of video content. Different types of video resonate with different audiences, and these videos will be able to extend brand identity and improve upon customer engagement.
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How to Market Real Estate to Generation Z Buyers
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3 Ways to Personalize Your Video Marketing Content
Buyers, sellers, and investors — they all have specific needs when they connect with a brokerage. Personalizing your content towards individuals is the best way to truly connect with them, delivering the content they need and building your relationship. But what exactly does personalization mean in terms of your business and its video content?
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4 Ways You Can Distribute Video Content for Maximum Impact
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Inside Real Estate Acquires Circlepix
Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately, pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in southeast Florida, among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion, a competitor with Commissions Inc and Boomtown. What's different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution. For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It's a great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and web APIs. WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee. What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on social media and other platforms, as well. Inside Real Estate is integrated with around 450 of the 690 MLS markets supporting RESO certified data feeds. Their system internalizes about 85 percent of all listings in America. Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is feature-rich and less costly than LoneWolf, AccountTECH, and ProfitPower. BrokerSumo integrates beautifully with Quickbooks. With this acquisition of Circlepix, Inside Real Estate adds a full marketing suite – automated virtual tours, flyers, brochures, etc. CirclePix is in the segment dominated by Imprev and, to a somewhat lesser extent, Constellation's Market Leader. The acquisition of Circlepix fills a big gap. I would expect that Inside Real Estate will continue on their acquisition path. The CEO is also a principal of Salt Lake City based 42 Ventures – and 42 Ventures is well tied to private equity funds. More than tech companies, they are acquiring the leaders and employees that have been in the business for decades. Unlike startups that often miss this key component, Inside Real Estate is enriched by people with experience. Sidebar: If you have not followed VHT, the company that purchased the photographer network from Circlepix last month, they are the virtual tour provider that sued Zillow and prevailed to the tune of about $8.5 million. Insiders suggested that Zillow wanted to see the case through to see if they could knock down the copyright of listing photos. Now we are hearing rumors that Zillow is putting pressure on MLS copyright at the Library of Congress. The National Association of REALTORS® and law firm Larson Skinner are fighting back. If brokers and MLSs lose their ability to copyright listing content, Zillow can skip data feeds and scrape listings without broker consent. I do not think that they have any plans to do this, but appear to be poking the validation of protection. Today, WAV Group is representing a number of companies that are on the path to purchase nearly 250,000 seats of software as a service. We announced earlier this week that David Gumpper joined our firm to help with vendor selection and systems integration. This is a big part of our business and we are insiders on a lot of these transactions. Technology firms on an acquisition trail should talk to us. We have deep ties to the capital markets. Brokers should talk to us – we can escort you though the vendor selection process. That is an everyday thing for us. Here is the press release: Inside Real Estate Acquires Circlepix Leading Real Estate Technology Solution Provider Adds Listing Marketing Products to kvCORE Platform Salt Lake City, UT. | Feb. 1, 2018​ – Inside Real Estate announced today the acquisition of Circlepix, a leading real estate Listing Marketing software provider. Listing Marketing products, PixMarketing and PixSocial, will become integrated with kvCORE Platform. With over 1,100 broker customers and 100,000 agents, Circlepix provides the most comprehensive and automated listing marketing tools available to brokers and agents today. Their cloud-based products, PixMarketing and PixSocial, provide a broad range of features including listing websites, automatic virtual tours, video, social media integrations, listing lead-generation and more. These products will be a powerful addition to Inside Real Estate's offerings as well as adding to the company's market reach and scale. The Circlepix products will be available in Inside Real Estates' Marketplace and tightly integrated with it's kvCORE platform. Customers will not only be able to automate their entire marketing and sales lifecycle through kvCORE, but now can use Circlepix to market individual listings with their own comprehensive marketing tool-set. 'Circlepix brings the most comprehensive listing marketing suite in the industry', said Ned Stringham, CEO of Inside Real Estate. 'PixMarketing and PixSocial are solutions that are valuable for virtually all of our customers, and they fit perfectly into our Marketplace of add-on solutions to the kvCORE platform. We are thrilled to welcome Circlepix to our Inside Real Estate family.' Circlepix customers will benefit with an opportunity to upgrade to add kvCORE Platform to their subscription, providing a whole new suite of tools to streamline and grow their business. Inside Real Estate's backing and resources will empower Circlepix products with stronger integrations and new innovative features. 'Inside Real Estate is a perfect fit,' said Rob Davis the founder and CEO of Circlepix. 'The kvCORE platform is an amazing product that is making a huge impact for our customers. Being able to integrate our listing marketing offering into that platform will be a great benefit to our customers. We are excited to be part of the Inside Real Estate team.' The acquisition was completed February 1, 2018. Circlepix was advised on the transaction by Headwaters MB. ABOUT INSIDE REAL ESTATE Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information about Inside Real Estate, please visit http://insiderealestate.com. For more information about the Circlepix product line, please visit http://circlepix.com. To view the original article, visit the WAV Group blog.
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Top Five Real Estate Marketing Trends for 2018
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The Evolution of Real Estate Marketing
When was the last time you picked up a phone book to look up a business or grabbed a newspaper to check out the ads? Would you bother reading a postcard from a business that came in the mail, or answering a cold call from an unknown phone number? If those marketing tactics sound dated to you, then you certainly aren't alone. The fact is that real estate marketing has evolved a great deal in recent years, thanks to the internet, search engines, mobile devices, and social media. Let's take a closer look at how things were, how they are today, and why things changed.
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Google Tag Manager: A Broker's Best Friend
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What Is a Brand?
A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you your product, the service you provide, or your organization. It's part rational, but mostly emotional. People will forgive a strong brand if it makes a mistake. Likewise, people won't forgive a weak brand if it makes a mistake—remember Gateway computers? We thought so.
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Marrying Content Marketing with Real Estate
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Awareness Is Not About Lead Generation
There are five phases in the consumer journey: Awareness, Consideration, Purchase, Advocacy, and Loyalty. The objective of awareness is strictly about getting your name out in front of potential clients – we like to think of this as how many eyeballs can you get to look at your website. There are two aspects of awareness that you could address as a real estate professional:
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How to Brand Your Real Estate Company Using Video
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Content Is the Key: Content Distribution and You
Why Is Content Distribution Important Anyway? Although content itself is incredibly important, it's only about half the battle. You can create content of the highest quality, but if it isn't properly distributed, it's nearly useless. The truth is that your targeted audience isn't likely to just stumble upon your content and become a loyal follower and, unless it's on the first page of your Google search results, they probably will never hear about you. In fact, less than 10 percent of people go past the first page, which means that you can't rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately...
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How to Identify, Optimize, and Upcycle Your Best Content
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It's the Biggest Marketing and PR Mistake
Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That's what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding and being able to explain your brand to others), takes a lot longer. To accomplish either requires – you guessed it – consistency and repetition in your communication.
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Stop Getting Distracted with Your Marketing
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Get Ready to Celebrate Hispanic Heritage Month
September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved.
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Real Estate Advertising Ideas to Steal from Madison Avenue
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7 Innovative Ideas for New Brokerages
1. Become a Zero-Waste Brokerage At first glance, becoming a zero-waste brokerage is a tall task. But there are many options to get you started. Use grey water for your toilets, set up shop in a central location (to reduce mileage), get to know your local recycling standards and recycle as much as possible, go paperless with transaction and document management, have your building LEED certified and more. Becoming zero-waste is more than achieving environmental sustainability. It hits your bottom line. You set your business apart from your competitors. You demonstrate commitment to local and global communities. You create a platform for innovation as you challenge the status quo.
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Real Estate Definitions Handbook for Sales, Marketing and Tech Terminology
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Ultimate Guide to Content Curation
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on. A lot of these users are creating something – also known as "content" – to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis, it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why.
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How to Grow a YouTube Audience for Your Business FAST
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Real Estate Leaders See Bright Future for Predictive Analytics, Big Data, and Marketing Automation
New Imprev Study Also Shows Surprises: Lukewarm Ratings for Portals and "Hot" Technologies Real estate industry leaders anticipate big opportunities coming from newer technology like predictive analytics, big data, and marketing automation over the next five years, but show lukewarm confidence in artificial intelligence, augmented realty, and virtual reality 3D tours. These findings emerged from a new Imprev Thought Leadership Survey asking participants to predict the future of real estate marketing and anticipate the effect on their businesses. The study was released today at Inman Connect, the nation's largest real estate technology conference being held August 7-11 at the San Francisco Hilton.
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zavvie Breaks with the Status Quo at the Big Tech Show
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Imprev Hosts Stellar Learning Labs at Inman Connect SF
One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, Aug. 9 and 10, from 2pm to 5pm. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can be implemented immediately. A company that perfected the Learning Lab concept out of the gate is Imprev, a pioneering sponsor of the Inman Lab concept. Imprev, America's largest real estate marketing technology firm (based on the total number of U.S. real estate agents and brokers who are Imprev users), was once known as a tool for building flyers and postcards, and for powering the RE/MAX Design Center. Today, the company is rocking the real estate brokerage world with many of the biggest and best brands for its Automated Marketing Services. Imprev Learning Lab Lineup
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6 Steps on How to Use Quora for Your Business
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3 Powerful Tools for Communicating Your Brand
To become a successful brokerage and Local Market Master, your brand needs to be consistently shared with your ideal audience in a variety of different places and ways. Three of the most powerful digital promotional and marketing tools that Garry Wise, co-founder of GoodLife Luxury and The Paperless Agent, and his team use to promote their brand message are: Facebook Google My Business Yelp This list is by no means exhaustive, but each tool listed above has a set of advantages and unique features, has a wide market reach, and is being developed to help businesses reach customers. By creating a local brand message you are able to: Give your customers a clear message of what you offer them; Show your customers how you are different and superior to others in the marketplace; Use to evaluate your marketing for brand consistency. With your local brand message in hand, let's explore the three most powerful tools for communicating your business' brand.
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Local Prospecting with Search Engine Optimization
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Top 5 Excuses Brokers Give for Not Using Video
Real estate brokers have a huge responsibility. They are trying to keep the agency's customers happy and help their agents thrive in today's ever-changing real estate marketplace. Sometimes, it is easy for a broker to ignore advances in technology as they strive to keep the office running smoothly. But is it worth the cost to not keep up? This year, 74 percent of internet traffic will be video based, so you better believe that top real estate professionals will connect with new clients using video. However, many brokers still haven't embraced this technology, citing a variety of reasons for falling behind on adopting video strategies. When we talk to Realtors and brokers, here are the top five excuses commonly given for NOT using video marketing and why you should reconsider:
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How to: Determine the Best Newsletter Strategy for You
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Putting Storytelling Back Into a News Release
The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I'm not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular. In fact, Google yields a paltry 5,700 search results for the term, which makes me very sad, as it once was the most effective way to get a reporter's or editor's attention. It was a great way to cut through the clutter of the boring, mundane and often useless and news-less releases that were being sent out – and stand out from the competition.
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4 Brokerage Marketing Tools that Help Agents Succeed
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Google Local Guides Are Great for Real Estate
If you remember the rage about FourSquare years ago, it's coming back again. But this time, Google is leading the way to create local experts, and Google Maps is the platform. So set up your account on Google Local Guides and get going! If you participate a lot (hit 50 reviews), you will be highlighted as a top reviewer on Google Maps for iOS and Android. Why? Well, that is only something that you can answer. Like so many other social media strategies, it needs to be something that you enjoy doing. Also, consider this – Google Maps is the most popular mobile maps product on the planet; you and your brand will show up when people are using the map.
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5 Ways to Eliminate 'Headless Agents' on Your Listings
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How to Send Email Newsletters People Will Actually Read
According to one study, users spend an average of 15 to 20 seconds on emails before deciding whether to continue reading it or not. This means you need to create captivating email newsletters if you want to increase the chances of your subscribers engaging with them. If you're a business planning to use email marketing to reach your audience, we've come up with some tips on how to make your newsletters stand out from a sea of other emails that land in your subscribers' inboxes on a daily basis. Here are six tips to sending better email newsletters:
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The Top 10 Marketing Blogs to Start Reading Today
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Low Risk, High Return Growth Strategies for Real Estate Teams
For large brokerages, cash and power drive growth. But for the single Realtor or small team, the improvement road can be rocky if you lack funds, knowledge, resources, and opportunities. You want to exploit strategies that will yield a high return with low risk and preferably with a marginal investment of time and money. Here are some simple growth strategies you should be implementing now.  
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