Product Review: brokerWOLF
brokerWOLF is a double-entry bookkeeping and back office management solution for brokerages. It enables brokers to manage listing inventory, transactions, commissions, agent billing, accounts payable and receivable, and more.
That's the short story.
In truth, brokerWOLF is a far more robust program than a simple list of features and available reports can articulate. While it can help balance your general ledger, its real power is in how it enables brokers to leverage data to reveal everything from uncovered expenses to which agents provide the most value to their firm.
When it comes to data, of course, more is better. The more data a broker has access to, the greater their opportunity to hone in on ways to improve profitability and streamline business. brokerWOLF allows brokers to input data on nearly every aspect of their firm's operation. The catch, however, is that users only get as much as they put in to the program. The more they leverage brokerWOLF's multitude of features, the clearer the picture of their brokerage's health will become.
So what does brokerWOLF have to offer? While it's far too dense a program to go over every detail, today we'll provide an overview of major highlights, as well as an evaluation of end-user concerns like usability and support. Here's a quick peek at major features:
Complex fee structure with template capabilities
Hundreds of available reports, including real estate specific ones like Pending Transactions, Commission Cutting, Agent Net Worth, Leads Production, and more
Keyboard shortcuts and favorites
Comprehensive Help menu, tip sheets, and the ability to contact customer support from within the program
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Top 10 Product Reviews of 2012
We encountered a lot of great real estate tech products in 2012. Here, we take a look at the 10 most popular product reviews of the year.
1. Cartavi and DocuSign Integration
Like most of the industry, we were intrigued by the news of Cartavi's integration with DocuSign. We'd had the opportunity for a brief demo of the Cartavi document management system at industry events and were certainly impressed – but the addition of DocuSign electronic signatures takes this already - impressive platform to a whole new level.
2. Top Producer CRM™
Those of you who have been around awhile probably remember that Top Producer used to be software that you installed on your computer. Now, because Top Producer is cloud-based, you can leverage the platform from any touch screen mobile device, tablet or desktop computer. We took a look at the product from the perspectives of both a computer user and a mobile user.
3. IXACT Contact
IXACT Contact is more than just a CRM. Their product also offers email marketing and a monthly e-newsletter. They explain that having these three features integrated saves time and money.
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Product Review: ListHub for Brokers
While the debate swirls around listing syndication, one of the things that shouldn't get lost in the noise is the importance of choosing the right listing syndication technology provider. Each technology company offering listing syndication tools has a slightly different approach, and can achieve very different results. The key to making listing syndication "work" for your brokerage just might be to find a technology solution that matches your objectives. First, you need to become knowledgeable about your options.
ListHub is one of the leading listing syndication innovators in the real estate space today. Their focus is on offering advanced tracking and reporting tools to brokers, empowering them to make better syndication choices and improve outcomes for themselves and their sellers. Other companies, such as Point2 and Real Estate Digital, also have solutions that you can consider during your research. However, our review today is focused solely on ListHub, a pioneer of listing syndication services to brokers.
Key Features
Before we dig into the play-by-play of what we saw during our ListHub tour, let's go over some of the key features:
Most of what we will cover in this review is free. Setting-up your brokerage and syndicating your listings with ListHub is entirely without charge. Only when you add in reports and other tools do fees come into play. For details on enhanced syndication features, reports, and tools that come at a price, we recommend you contact ListHub directly.
ListHub Seller Reports is one premium product that allows brokers and agents to communicate marketing efforts to seller clients. For instance, Seller Reports clearly demonstrate to clients where their listings are appearing online, how many times the property detail page was viewed, and how many leads were generated. These reports can even aid in conversations about price changes or open houses (by revealing that leads and traffic have dropped off, for example). We'll look at these reports more closely a little later on.
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BestHome4Me - Best App for You?
The number of mobile applications available to the real estate professional is growing. As a broker or agent, it is nice to see a video demonstration of how easy the application is to navigate through, and what the interface/design is like.
Coldwell Banker recently created a video introducing the new mobile application they purchased for their agents: Hillside Software's BestHome4Me application. The application works on iPads and iPhones, and offers agents and brokers an advanced way to showcase their listings to potentail home buyers.
Continue to watch the video and gain a better understanding about this application...
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