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5 Steps to Build Out Your Real Estate Mobile and Text Message Marketing Strategy
Marketing is getting tougher and tougher--there's no doubting that. One strategy you can consider is SMS marketing, the process of sending short text messages to your ideal customers in an attempt to engage them with your campaign and get them to convert. Even though average open rates for SMS messages beat email by a whopping 28%, your real estate company sells homes for a large price—unlike small-ticket items that can be purchased on a lunch break. So, how can you make text message marketing your biggest driver of website traffic, leads and sales? Here are the five steps you'll need to build out your mobile real estate marketing strategy, as well as two brands who are already killing it with their text messages.
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Warm Up Cold Real Estate Leads with SMS Texting
The real estate industry is changing, and so are the needs of clients. These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet. It's SMS texting.
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Everything You Know About Open Houses Is About to Change
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RU Getting the Most Out of Txting?
Texting has quickly become the favored mode of communication between friends and family, outpacing voice calls and emails. But how do consumers feel about businesses using text to communicate with them? Turns out, they are receptive to it. A nationwide survey found that individuals actually read 82 percent of text messages sent from businesses within five minutes of receiving them.
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How to Turn 'No' into a 5-Figure Commission
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Text Templates for Getting Homebuyers Interested
How often do you find yourself stuck with a "poor quality lead"? While some dead ends are inevitable, most "bad" leads are simply good leads that weren't contacted soon enough. Speed to lead is critical for turning leads into closings. And texting is one of your best tools for contacting those leads quicker and with higher response rates. In fact, by using text engagement instead of email, our clients saw a 450 percent increase in lead responses.
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How to Use Texting as Part of Your Lead Follow-up and Nurturing Strategy
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Friday Freebie: Text Messaging Stickers for Real Estate
From smiley faces to common objects to various fruits and vegetables, emojis today cover just about every situation imaginable. That is, however, except for one--real estate. That's all changed, though, thanks to an Arizona-based brokerage that has released a collection of real estate emojis that integrate right into your smartphone's keyboard. Now real estate agents can use emojis that range from various houses to sales related icons like "Offer Accepted," "Price Drop," and more in their communications with clients. Read on to find out how you can nab this real estate emoji collection for yourself!
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Use These 3 Text Message Pick-up Lines to Land Your Next Real Estate Appointment
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Real Estate Email Marketing: How to Run Email and Text Drip Campaigns
The secrets of real estate email marketing may seem cryptic and confusing at first. Why are some agents so successful with their email newsletter campaigns when others struggle to get a single open? Is it the time of day? Is it the quality of their email lists? Is it as complex as the right subject lines or is as audacious as learning graphic design and typography? Email marketing is a powerful marketing tool when in the hands of the right marketer. In the hand of the wrong person, it can yield undesirable results. In fact, real estate is the no. 1 offender for email spam and list abuse according to a 2017 study by MailChimp! If you are seeing unexpected results from your real estate email marketing campaigns, or if you want a quick refresher to improve click-thru rates and see better engagement, this is the guide for you.
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