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Delta Media Launches Virtual Open Houses Platform Wide
On Monday, the nation's leading online brokerage, Redfin, published a news release that they have experienced a 500% increase in requests to agent-led video home tours. This was up from 80% the prior week. As a result of business restrictions related to COVID-19, one out of five requests by consumers on Redfin.com is to have an agent at the house and provide the consumer with a live or recorded tour of the house. Redfin launched this program on March 3. Delta Media Group just launched DeltaNET 6 at the Leading RE conference last month and moved quickly to deliver a similar, high quality lead generation and customer engagement tool for brokers and agents on their platforms. "Our customer's ability to continue conducting business as we work through COVID-19 is our number one priority," says Michael Minard, CEO, and owner of Delta Media Group. "It is our job to help them seamlessly navigate the hurdles they are facing." The Virtual Open House feature allows consumers to schedule these virtual showings just as they would an in-person showing. Moreover, if there are other firms offering virtual open houses as indicated in the MLS data feed, they will incorporate that on IDX listings. Delta Media has integrated this feature across all 350 MLS markets covering 93% of all listings in America. Delta Media also extended support for this feature across modules that reside in the platform, including Open House Search, Market Watch Reports, New Listing Emails, Lead Management platform, Ad Wizard, email marketing platform, and their automated Facebook marketing platform. Delta Media will host a webinar, Introducing Virtual Open House Support & Virtual Showing Requests, on Thursday, March 26 at 11am ET/8am PT with registration available HERE. They will host another webinar, Learn Valuable Tips From Other Sales Professionals on How to Run a Successful Virtual Open House, on Friday, March 27 at 9am ET/12pm PT with registration available HERE. To view the original article, visit the WAV Group blog.
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eXp Realty Introduces Telemedicine Plan for eXp Agents
eXp Realty announced it is offering a telemedicine plan for all U.S. eXp Realty agents as part of eXp Agent Healthcare and in partnership with Clearwater Benefits. Telemedicine subscriptions are typically only available through employer and group insurance plans, but this solution provides no-copay access to virtual primary care to all U.S. eXp agents and their families for the lowest monthly rate on the market. Agents do not have to hold health insurance through eXp Agent Healthcare to enroll in the plan.
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Video Home Tour Requests Soar Nearly 500% in One Week, Says Redfin
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Dealing with Squatters: How to Calm an Agitated Person
So the home you're showing has a squatter, and the squatter not only won't leave the property, but the situation seems to be headed toward a confrontation. What can you do de-escalate the situation? Watch this week's episode of "Real Answers" to find out: The body language to use to show squatters that you're not a threat Why you should validate the squatters feelings, even if you don't agree with them A sample script to use to talk down an agitated squatter Once you've calmed the squatter and de-escalated the situation, it's time to take the next step. What's that? Find out in next week's episode of Real Answers! Next week: How to safely ask a squatter to leave a property.
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An Awkward Moment for Stale Drip Marketing
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Dealing with Squatters: Avoiding Confrontation During a Showing
Last week, we showed you what to do when the vacant home you're showing has a squatter. If you used the techniques we discussed, the squatter may leave the property voluntarily--but what happens if they refuse? That's what we're exploring in this week's episode of "Real Answers." Watch the video above to learn: Why you should treat them like the homeowner to avoid a confrontation A sample script for starting a conversation with them What NOT to say to avoid aggravating a squatter The physical signs that hint that a squatter may escalate the situation No matter how considerate your approach, sometimes a squatter may want to confront you anyway. Tune into next week's episode for tips on talking down an agitated squatter! Next week: Are there squatters in the vacant house you're showing? Learn how to calm an agitated person.
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Boutique Brokerage Uses RPR Widget to Capture Leads
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'Your Listing, Your Lead' is Guiding Principle for Top Rentals Network
"Your Listing, Your Lead" has become something of a rallying cry when it comes to property search portals. We know who the good guys and the bad guys (Zillow, we're looking at you) are when talking about residential homes for sale--but what about rental listings? Today, we're going to introduce you to one of the good guy heroes of the rental world and show you how you can syndicate your rental listings to their network of over 50 million renters. Introducing the Nation's Largest Rental Network Apartments.com is the largest network for single and multi-family rentals, with over 50 million consumers visiting their sites every month to search for houses, townhomes and condos. Those 50 million renters will never be routed to another agent as all leads on your listings are exclusively yours. Here are a few more perks of sending a feed of your rental listings to Apartments.com: It's easy to keep your listings up to date and accurate, with one point of entry and automated take-down via an MLS or direct data feed. Apartments.com will never share or sell your leads and will not syndicate your listings to any external third parties. In addition to Apartments.com, your listing is displayed across their network of nine leading websites: ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, ForRentUniversity.com, After55.com, CorportateHousing.com, WestsideRentals.com. Why Rentals? Before we go any further, let's address a question that brokerages who focus on residential sales may have: Why should I bother with rentals? After all, the commissions on rentals are smaller than those of home sales, so are rentals really worth the effort? Yes, for two main reasons. First, brokerages should consider renters as potential future home buyers—and a future source of profits. Consumers who rent through your brokerage will already be familiar with your brand, making it likely that your firm, and your agent, will be the one they reach out to when ready to buy a home. Brokerages can increase this likelihood by adding renters to a targeted lead-nurture campaign. For example, many renters may be surprised to find out that they can already afford a home, and that they can purchase property with down payments as low as 3 percent. Brokerages can also share content with them that reflects this messaging—whether by social media, email newsletters, targeted ads, and more. Second, rentals are a great way for new agents to get their feet underneath them. They can learn the business, grow their pipeline, and sustain themselves on rentals until they begin earning sales commissions. Sounds good, right? Here's how you can start syndicating your listings to the nation's largest rental site: How to Send Your Rental Listings to Apartments.com Depending on your MLS, your brokerage may have to opt-in your office to the Apartments.com listing feed. The easiest way to do this is to simply contact Apartments.com. You can do that by filling out the application form here. This page also offers a FAQ to answer any questions you may have. It's free to participate in this program, and Apartments.com can accept your feed via RETS, IDX, and XML. Get started today!
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18 Reasons to Attend the RESO 2020 Spring Tech Summit
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Delta Media Group Invests $30 Million to Create AI-powered, Broker Marketing Platform
I just arrived at the Leading Real Estate Companies of the World (LeadingRE) conference in Las Vegas. Other than seeing a whole bunch of people donning masks and splashing on hand sanitizer regularly, this smart group of nearly 1,600 of the leading brokers in America are here strategizing about the best ways to take their businesses to the next level. One big piece of news got my attention! Delta Media Group, one of the oldest and most well established broker marketing platform companies in real estate, today revealed their all new DeltaNET 6 platform. Remarkably, this privately-owned company invested at the levels of venture-backed companies, spending 40,000 development hours and $30 million to completely overhaul their platform to provide brokers with brand new technology to fight the good fight for listing exposure, lead generation, and customer relationship cultivation and nurturing. LeadingRE brokers are known for taking a proactive stance to do what it takes to make their agents successful at serving the needs of their clients better than anyone else. It's no wonder that Delta Media Group chose the LeadingRE Conference to reveal their platform. According to the news release, Delta Media is deploying the latest technologies, including artificial intelligence, to increase customer engagement. "Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent's sales funnel and make suggestions to the agent on which customers need to be contacted." Interestingly, I'm hearing from brokers here that they are excited to take a look at what DeltaNET has to offer because they are looking for a privately-owned company like themselves that is not owned by a competitive brokerage. We will stay in touch with Delta Media and let you know how their rollout goes. Here's the full news release for your review: Delta Media Launches Newest All-in-One Broker Platform at Leading RE Conference Canton, Ohio – March 10, 2020 - Delta Media Group, Inc., one of America's most established and largest broker technology solutions providers, heads to the Leading Real Estate Companies of The World Annual Conference this week to announce the launch of DeltaNET 6, their newest generation of cutting-edge broker websites, broker back-office productivity suite, and agent and team solutions. "DeltaNET 6 is the ultimate all-in-one website and digital marketing platform designed by real estate experts for real estate professionals," says Michael Minard, CEO and owner of Delta Media. "This major advancement represents over 40,000 development hours and an investment of more than $30 million. DeltaNET 6 delivers advanced technology to our brokerage clients as our new center of excellence drives success through artificial intelligence and machine learning," he added. Minard explained the approach that Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent's sales funnel and make suggestions to the agent on which customers need to be contacted. Expected to be one the most popular features is the ability to customize the DeltaNET 6 dashboard. Its allows an office, broker-owner, team, or agent to create custom layouts of modules that they use the most in their daily workflow, supports single sign on (SSO), and many other features that empowers brokers to present the most important tools to the right agent or team at the right time. As major real estate brands acquire broker technology platforms exclusively for their franchisees, Delta Media has been successfully offering orphaned brokerages a seamless conversion away from those platforms. With Delta Media's conversion tools, entire websites, CRMs, Customer Records, and often saved searches and other material content are transferred over to their new platform, provided by Delta Media. "Nothing challenges independent brokerages more than the idea of using a franchise technology solution that undermines differentiation between brands that compete in a market," Minard said. Delta Media will be hosting a reception at Leading RE immediately after networking night. Please visit Delta Media at Leading RE Booth 201 for reception details and to see the updated DeltaNET 6, which is being described as the most elegantly designed solution in real estate today. About Delta Media Group Delta Media Group, creator of the DeltaNET 6sm, PropertyPursuit®, AdWizard™, and Properties in Motion®, is a leading and trusted technology partner for many of real estate's top brands. Real estate's only provider of an all-in-one website, back office and digital marketing platform that is family-owned and operated, Delta Media Group is well-known for its patent-pending SEO software and custom hyperlocal content creation. Delta Media Group is an early real estate technology innovator, established in 1994. Discover more at deltamediagroup.com.
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How to Show a Vacant Property Safely, Part 1
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Simplify Agent Onboarding with DocuSign
Brokerages, associations, and MLSs each have their own checklists when it comes to the onboarding process of real estate agents and staff. Onboarding frequently entails multiple digital signatures on employee or independent contractor agreements, as well as other documents (think I-9 and newly updated W-4 tax forms). Company onboarding also may include registering new users into a variety of third-party software applications.
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Why One-Stop Shop Is a Fallacy
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Approval Required to Replicate with Web API
I have worked with several development teams over the last few years in creating real estate products for our clients. When clients required MLS data, RETS was the method used to obtain the information. While requesting access to the data from the MLS is always challenging, it is a fairly common task on the project list. Recently, we partnered with a client who believed in using modern technology. Cool! Since the WAV Group and I are proponents of RESO, let's use the RESO Web API. In practice, this decision became an experience that confirms the RESO Broker Advisory Group's new initiative is desperately needed.
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The Top 10 Most Popular Articles of February
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What Makes the Form Simplicity Boarding Process Unique?
Transaction management software has become a "must-have" for successful agents and brokers focused on giving consumers what they want. Using a transaction management system as a cornerstone to a more streamlined and efficient process is crucial for delivering an exceptional client experience. The best-in-class transaction management software, like Form Simplicity from Florida Realtors®, are an agent productivity booster. Agents can create transactions more efficiently, eliminate common entry errors as data is pre-populated automatically, and e-signing helps agents avoid wasting time tracking down clients for their signatures. The best programs ensure forms are always up to date, protecting clients, agents and their brokerages from risk. Keeping everything in one place ensures agents can respond to any client question about their transaction quickly and easily. Best of all, transaction management programs improve transparency. Being able to give clients insight to documents you want them to see, and stored in the cloud for 24/7 access, improves client communication, and ultimately, client satisfaction. But if best-in-class transaction management software is so similar, how do you make the right choice for your brokerage or MLS? Like everything else, it starts with a first impression. You don't get a second chance to make one, so you better get it right. Getting agents to adopt any technology is hard. That's why getting things right from the start is vital. Even the best technology can't recover from a bad launch. Making a great first impression at the beginning when we board a new Form Simplicity client has been our hallmark of excellence among transaction management software. It shouldn't be surprising to anyone that a Realtor-owned and operated company obsesses about providing agents and brokerages great service. When we board a new Form Simplicity customer, whether it be an MLS, brokerage or Realtor association, we take a holistic approach to the process. It all starts with our Onboarding Team who works with their client and strengthens the relationship immediately by providing personal and responsive assistance. Live training, either in-person or live webinar, gives folks the ability to ask questions and get the expert answers they need immediately. During the boarding process for brokerages providing Form Simplicity for their agents, this is supplemented with one-on-one assistance and training with the broker and/or their designated admin to help set up all of the broker features. We pay attention to the little things to make sure we are on the same page with our clients. From our streamlined programming process for forms to our committed delivery schedule that builds in client review before forms go live. We also know most people are visual learners, so we supplement all of this personalized agent and broker training, with video tutorials, recorded webinars and step-by-step instructions, all available 24/7 through our Help Center. Using new technology makes most of us inquisitive, and that means we have questions, and sometimes a lot of questions. This is where Form Simplicity shines brightest. Form Simplicity is supported by Tech Helpline, North America's No. 1 tech support service for real estate, also owned and operated by the Florida Realtors. Tech Helpline's staff is known for their friendliness. Tech Helpline analysts also are highly skilled, possessing over 300 years of combined IT experience. Most importantly, they work with agents every day, in English and Spanish, and excel at making it comfortable for every agent to ask for help, regardless of their technical skill level. And when Form Simplicity boards a new client, we will extend support hours to make sure agents can get the help they need when they need it. We also work closely on the rollout of Form Simplicity software to make the boarding process a proud partnership. From co-branded marketing materials and educational emails to providing a team of easy to reach professionals that are on-call and ready to assist, we work hard to make the boarding process go as smoothly as possible. If you have questions about Form Simplicity and the advantages it can provide for your agents or members, reach out to us at formsimplicity.com and experience for yourself how our customer service obsession makes us different. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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One Surprising Takeaway from Inman Connect NY
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Zillow Poised to Massively Disrupt Real Estate and Investors May Demand It
Zillow Group has been investing in growth and building consumer trust since inception. The company has not focused on profits, but growing audience and revenue. A day of reckoning may be on the horizon and the real estate brokers, franchises, and agents may be watching in horror from the sidelines if the company pivots. In the early days, Zillow offered real estate brokers and franchises a fair exchange of value that give the company a massive jumpstart. As the incumbent, Realtor.com was charging agents and brokers for advertising; Zillow offered it for free. Firms providing listing content to Zillow got leads back from interested consumers. Those days are long gone. Zillow gets its revenue almost exclusively from their relationships with about 100,000 Premier agents, and now from the growth of their iBuyer program.
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Success Story: Brokerage Leader Forgoes Franchise Tech in Favor of "Most Effective Tool I've Ever Used"
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Moving Services Are Hot in 2020
In 2019, moving services offered to consumers through the real estate professional became a trend that will continue in 2020. There are three companies that are hot on the trail to develop partnerships with the industry: MooveGuru, Move Easy, and Updater. All of these companies focus their business development efforts in a business-to-business to consumer model--partnering with moving service companies on one hand, and real estate industry partners with consumer relationships on the other. Each company delivers a key service to the consumer that enhances the value of working with a real estate agent or broker--relieving the challenges, tasks, coordination, and consumer stress related to moving. They all make moving easier.
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
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How to Recruit More Real Estate Agents Using 6 Core Sources
You've had enough. You did a great job building your real estate brand, and customers are coming to you in waves. You're feeling swamped and less in control by the minute. You don't want to stem the tide, just make it more manageable, so you start recruiting agents to add to your team. And realize they're not coming in as fast as your customers are. Ask any broker/owner about their top five biggest challenges, and we guarantee finding real estate agent sales talent is at the top of the list. And since NAR stats show only about 6% of licensed agents move shops in a given 12-month period, the challenge gets even tougher. If you want to scale your real estate brokerage, mastering this recruiting challenge is a must. Here are six sources to recruit more real estate sales talent used by agents on top teams. You may have attempted some of these with varying degrees of success. Some, you may not have thought of trying. Be sure to check out the Pro Tips following each source to make sure you are getting the most out of your agent recruiting efforts.
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The 'Four Pillars' of Brokerage Technology Tools
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Elm Street Technology on Acquisition Trail with Fresh Private Equity Bank Backing
Real estate technology firms attracting private equity saw another year of record deal flow in 2019. There was a 105% increase in equity and debt raised over 2018, and there were 78 raises of more than $20 million. For the most part, venture capital focuses on startups, while private equity focuses on companies who already have about $20 million in revenue (or are targeting that run rate in the near future). The firms with lots of activity in the space are Brick and Mortar Ventures, Providence Equity, Camber Creek, Fifth Wall, JLL Spark, Moderne Ventures, Vista Equity Partners, RET Ventures, Vector Capital, and Second Century Ventures. GCA shared this data at CEO Connect in NYC last month.
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77 Year-old Brokerage Has Modern Approach to Lead Generation
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Lone Wolf Expands Marketplace of Real Estate Tools for 1.3 Million Agents in the U.S.
Lone Wolf Technologies announced that three new real estate tools are now available as integrations in zipForm Plus, the national transaction management member benefit in the U.S.: Earnnest, eCommission, and Updater. Each of these tools simplifies the transaction experience for agents and brokerages and bolsters the value they can provide their buyers and sellers. Earnnest specializes in safe and secure digital escrow payments, connecting to more than 12,000 financial institutions across the country with banking-level security and encryption, mitigating the growing risks of wire fraud. eCommission provides commission advances to agents on pending sales and active listings through a short and simple online process. Updater is the nation's leading moving app, simplifying the relocation process for millions of home buyers and sellers across the country through a personalized moving concierge.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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Broker Public Portal Reinvestment Fuels the All-New Homesnap Pro
Today, Homesnap released the most advanced generation of its home search platform. This massive update, called the "All-New Homesnap Pro," is fueled by an ongoing reinvestment from Broker Public Portal, the industry-led initiative powered by Homesnap's technology. Featuring a unique "Likelihood to List" score, Homesnap Pro takes a big leap forward by using predictive analytics and data science. For agents, using this bellwether tool could mean an end to "spray and pray" marketing: sending out thousands of mailers hoping to hit someone who might be ready to sell. Instead, with the new "Off-Market Marketplace" now built into Homesnap Pro, an advanced machine learning algorithm helps agents to cherry-pick those most likely to make a move. New deep, rich data is fully integrated with search – from public records to mortgage data – and that means agents won't ever have to worry about a consumer knowing more about a property than they do. The All-New Homesnap Pro boasts "over 500 data sources on a single platform — more than any other mobile solution in residential real estate." Agents, brokers, and MLSs asked, and Homesnap listened. The new release adds the availability of real-time MLS data integration that delivers saved searches, listing carts, and contact synchronization. Combined with search filters that can identify only those properties with specific parking needs or ones with a pool or basement, the All-New Homesnap is delivering on providing next-level search. There's a lot more packed into this latest release of the All-New Homesnap Pro. Another standout feature – Building Pages – help agents demonstrate that they are the hyperlocal expert. An agent can filter a search to show every unit in a condo complex, showing both listings and off-market units. Drilling down deeper, agents can see the history of every property: current and prior owners as well as past public listings. At its core, the technology that powers the Broker Pubic Portal still delivers its most essential and market-defining feature. Homesnap still connects agents with consumers to provide the most accurate, timely, and extensive information – directly from the MLS — to help buyers and sellers make the best decisions. Homesnap CEO John Mazur summed it up best: "With this latest generation of Homesnap Pro, we continue to give our users resources to better attract and serve their clients." Join this webinar to learn more about Homesnap pro's new features. Hear from Tom Hosack, President/CEO of Berkshire Hathaway HomeServices, The Preferred Realty Northwood Realty Services and Bill Kauffman, the Director of Development for Homesnap, as they explore and explain the six core areas of Homesnap Pro to provide agents and customers have a better experience. Visit the registration page for more details! Here's the complete news release issued today from Homesnap. To view the original article, visit the WAV Group blog.
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The Value of RESO for Pre-Revenue Start-Ups and First-Time Conference Attendees
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Visionary Broker Leaders Bring It Home in Louisiana
The birth of a new regional MLS is as rare as it is remarkable. This week saw the highly anticipated launch of Greater Southern MLS, a broker-led initiative in Louisiana to create a statewide MLS organization to help their agents be more successful and profitable. Brokers of all sizes, representing every major brand and several strong independent companies, comprise about one-third of the REALTORS in Louisiana and close to 50% of transactions. They reimagined how they, the participants in the MLS, would reorganize the state's nine MLSs and 15,000 subscribers into one powerful coalition, reaching every corner of their state to expand listing exposure and lead generation potential as well as open up new opportunities for referrals.
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5 Valuable Business Lessons I Learned from Dance Conventions
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Safe Selling: Easy Tricks for Navigating Stairs
We're going to bust another showing safety myth today: Despite what you may have been told, agents should NEVER let a prospect go all the way up a flight of stairs before they do. Why? Because the agent will lose sight of them, and then a predator posing as a prospect can hide around a corner in preparation for attack. So what's a better alternative? Find out in this week's Safe Selling video. Watch the clip above to learn: The ideal distance an agent should keep between theselves and a prospect when climbing stairs One trick to keep prospects in sight even when they turn a corner Why the handrail is an agent's best tool for self-protection The move agents need to make to evade an attack from above Next week: Why it's absolutely critical for agents to stay out of outbuildings during showings.
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The Top 10 Most Popular Articles of January
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Divergent Perspectives by America's Real Estate Leaders
I go to NYC early each year to absorb the perspectives of different groups of real estate leaders. Last year and the year before, even the most optimistic leaders had little confidence in market growth. This year, we see the tale of two beliefs: a group that believes that real estate is poised for growth, and a group that believes that our strong US economy has a higher risk of downside despite 2019 jumping out to a great start.
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[Infographic] Social Media Holidays for Real Estate in 2020
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Zelman Roundtable Exceeds Expectations
The real estate industry is an important driver of economic activity in America. Each year, I am given the opportunity to meet with analysts and money managers that subscribe to the Zelman Institutional Investor Research. Zelman newsletters have been very valuable to WAV Group and their clients. Zelman's world is all about research and forecasting the performance of public companies in our space – think Realogy, Redfin, RE/MAX, Zillow, etc. I enjoyed seeing many friends in the room at the Zelman Roundtable. Our small group of a dozen or so executives answered questions about the residential resale market. There were a few key takeaways for me.
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8 of the Best Real Estate Logo Design Ideas
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Weichert Empowers Agents with New All-in-one Mobile Technology Platform
Weichert has partnered with Inside Real Estate to bring the myWeichert platform, powered by kvCORE, to its more than 13,000 sales associates and affiliated agents across the country. This customized technology solution will enable agents to conduct every part of their business leveraging the most robust lead generation tools on the market, coupled with AI-driven, behavioral nurturing to maximize engagement with both new business and sphere of influence contacts.
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From Data to Profit with Peter Mueller
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10 Books that Can Help Your Real Estate Business in 2020
Why do some real estate pros excel while others struggle? It's rarely an issue of natural talent, personality, or knowledge of the industry. It all comes down to whether or not one has found the right approach to tie their unique talents, personality traits, and knowledge together. Conversion strategies and marketing plans that work for one person will be ineffective for others. Figuring out your path to real estate success can be tricky, but plenty of real estate and business professionals have created strategies that could work for you. Here are 10 books you should read in 2020 if you're searching for your business's ultimate success strategy.
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Why Did a New Homes Construction Professional Join RESO?
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WAV Group Managing Partners, Clients Prevail in RISMedia's Top 2020 Newsmakers and Swanepoel Power 200
The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia's 2020 Real Estate Newsmakers and Swanepoel's Power 200 rankings. Nomination process RISMedia's 2020 Real Estate Newsmakers were first nominated in 2019 by RISMedia readers and editors and then later grouped into the following categories: Hall of Fame, Influencers, Trailblazers, Futurists, Achievers, Crusaders, Inspirations, Luminaries and Trendsetters.
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14 Tips to Gamify Your Real Estate Office
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Latest Swanepoel Power 200 Names Zillow CEO Rich Barton as Real Estate's Most Powerful Leader
The Swanepoel Power 200 (SP200), the definitive ranking of the residential real estate industry's most powerful and influential leaders, has named Zillow Group Co-Founder and CEO Rich Barton as the most powerful leader in 2020. Published by T3 Sixty, the seventh annual edition of the report is out today at sp200.com. The four most powerful executives after Barton are, in order: Keller Williams Realty CEO Gary Keller, HomeServices of America CEO Ron Peltier, Realogy CEO Ryan Schneider, and Redfin CEO Glenn Kelman.
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The Data Conundrum: Finding the Right Numbers for Profitability
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Your Smart Home Primer
Have you heard the term "Internet of Things" and wondered what it meant? In a smart home, many devices can now be connected to the internet so they can be controlled through automation and apps on mobile devices. The range of options in this category seems to be expanding faster and faster with market volume expected to reach $47 million and home penetration to reach 52.4% by 2024, according to statista. Here are some of the reasons smart home technology has become so attractive:
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Characteristics of a Data-Driven Organization
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Test, Iterate, Win Leads: How One Brokerage Perfected Their Lead Gen Program
What do you do when your brokerage's lead generation program is not where you want it to be? If you're like Coldwell Banker Wallace & Wallace, Realtors (CBWW), you don't get discouraged. Instead, you try something new, test it and tweak it until you hit your desired lead conversion goals. When CBWW's self-run lead generation program was getting low agent buy-in and few quality leads, the brokerage turned to realtor.com. They started with a pilot run in a handful of offices, and expanded company-wide as the leads rolled in. Agent buy-in and lead conversion rates have "gone up dramatically because of the quality of leads," says George C. Wallace, CBWW broker/owner. We spoke with George to find out how CBWW implemented and perfected their lead generation program with realtor.com. Read the interview below to find out how they not only increased the number and quality of leads coming in, but also how it's also helped them retain agents and even rescue the foundering careers of other agents. How did you hear about realtor.com's lead program? We were part of the peer group within the Coldwell Banker franchise with 20 other likeminded, similarly sized companies from across the country. We first heard the presentation at that meeting about 18 months ago. We first had a couple of managers try it at their offices as a pilot test case just to see how it would go, and how it worked, and so forth. Once we saw the results and began to investigate it more, we decided to launch it company-wide. How did you educate your agents—was there a learning curve? We decided to bring in realtor.com to do the training, and we started with about about 50 people who went through the orientation. We learned from our mistakes and made corrections, and more agents got involved. We're also offering additional training beyond what realtor.com does. We like the rules and the set-up and the training. I think it has led to increased conversion rates with these best practices, and we also created some of our own. So you have the leads pre-scrubbed by realtor.com. Where are the leads coming from? We weren't putting any in—they were just coming direct from realtor.com. Did you have leads coming to you prior to using this service? Yes, from several sources. We had it set up where we had our own internal department with ISAs who would chase leads, with that person calling and trying to make those contacts. We tried to scrub the leads ourselves and set them up on drip campaigns. But our conversion rate was not what we wanted it to be. Nor was buy-in from the agents where we wanted it to be. We tried a couple of different models; one of the models we tried was where we charged an agent a referral fee. They wouldn't have to pay anything upfront to belong, and we tried it that way for a while. Agents said, "Wow, we had to pay a lot of money." We just didn't get the buy-in having us administering this instead of realtor.com. As a third-party administering, there was more pushback. How did the changeover impact the buy-in and conversion? It has gone up dramatically because of the quality of leads. Customers are further along through the process with realtor.com capturing the lead compared to when we're doing it ourselves. It boosts morale and it has helped a lot of people. Those in the program are very positive about it and they're very exuberant about it and they're willing to tell their story. Does having success stories with the program help in your recruitment and retention efforts? Yes. They are saying, "I'm getting these leads. I'm converting these leads. I'm having fun with it." They're sharing that and it certainly has helped us recruit. It's helped us retain. In that regard, it's helped save some agents—there is no question. We have had agents that are resurrecting their career. Some weren't involved in lead generation programs and their business was sliding and they didn't have momentum going to win back customers or capture new business. We've been able to infuse this new opportunity to get them some leads. It's helped generate good outcomes each month and get their moxie back. They are building their sphere of influence and that helps generate some other business. I've heard this story several times and that's been a great added value. It gives them new life and new hope and new confidence, and they're like, "Wow, it's just fun business again." They're building their career or they're trying to build back their career, so it's quite a real, key role. It's a good way for them to brag on social media about how busy they are. Learn more about realtor.com's lead generation opportunities here.
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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CENTURY 21 Survey Reveals Disconnect Between High Value Placed on Agent's Role and Lack of Time Spent Selecting the Right One for the Job
73% of homesellers agree that their agent was as valuable as a therapist; 64% of homebuyers agree their agent knows them better than their next-door neighbor Today, Century 21 Real Estate released data from its new real estate industry survey that has uncovered significant insights into what the home buying / selling process is like for Americans, as well as trends that the company believes will influence the industry in 2020.
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Meet the Internet Tracking Workgroup
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Data-Driven Culture Is Not Only for the Enterprise
I started to write this story last month and, low and behold, a significant acquisition took place since then. RE/MAX purchased a data-driven PropTech firm with a beautiful product -- First.io. Building an organizational culture around data is not easy. Today's market and the future have made it a necessity to leverage data to survive. So, it is not surprising that RE/MAX has taken steps towards acquiring a which has culture rooted in data-driven decision making. As we have found out over the last few years, it is more convenient to buy intellectual property than to build from scratch organically. The good news? There are opportunities to create a culture around data for any size and type of business.
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Consumers' Corner: How the CCPA Affects Real Estate
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Top 10 Most Popular Articles of December
Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2019 here. Below is our final monthly list of articles from 2019. (We didn't include articles that we re-ran as part of our annual countdown, though several qualified.) Check out what your fellow agents and brokers were reading during the final month of 2019. 1. Is Your Headshot Killing Your Business?We've all seen them: Realtor headshots on for sale signs, bus benches, business cards, you name it. But do they actually make an impression on potential buyers and sellers? To find out if a real estate agent's photo, whether it be a selfie, cartoon or glamour shot, was affecting the amount of business received, Transactly set out to poll potential buyers and sellers from across the US. 2. 6 Creative Ways to Freshen Up a Stale ListingEven a great property with professional marketing can fly under the radar in the real estate world. According to Zillow, the average home was on the market for 68 days last year. But anyone who has bought or sold a house before knows things can happen much faster or slower. Below, you will find six tips to bring new life to your listing. 3. Top 10 Tech Christmas Gifts for Real Estate AgentsWhat's on your gift list this year? Whether you are a real estate agent or you have an agent on your shopping list, we've compiled a list of 10 awesome tech toys for real estate agents in 2019. 4. 8 Ways to Generate Free Real Estate Leads with IFTTTIFTTT (If This Then That) is a free internet tool to get unrelated apps and websites to talk to one another. IFTTT offers hundreds of options to improve your real estate business. But did you know it can help you expand your business, too? Here are eight IFTTT applets we've created to help you generate real estate leads for free. 5. Your Complete Real Estate Prospecting GuideAs the industry, local markets, and technology all change, the best practices for how to prospect are ever-evolving as well. Here's everything you need to know about prospecting for buyer and seller leads, so you can keep growing your business. This is ideal for the slower months, so you can "farm" for prospects and then have a wealth of clients in preparation for the busy season. 6. Real Estate Smartphone Tricks: Using Your Phone's CalendarA Realtor's life is filled with appointments, phone calls and to-dos—and that doesn't even include our so-called social life. We need one place to see everything going on in our life, whether it's work or play, and be able to see it quickly. Here's how your smartphone's calendar can help you do just that. 7. What does Gary Keller have to say about "focusing" on success? This #1 Team Leader tells you.Once a year, top producing luxury team leader Matt O'Neill evaluates the seven elements in his life that require his attention in order to strive for personal growth, professional growth, and self-improvement. Here, Matt shares those seven elements and leads you through your own personal self-evaluation. 8. Real Estate Marketing 2020: Special Dates and Themes2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers—and future homebuyers—expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content! 9. Friday Freebie: Let this CRM Coach You to Success in 2020Determined to hit all your commission goals in 2020, but need just a little bit of help to get there? In this week's Friday Freebie, real estate CRM meets real estate coach… and you get 30 days to try it out. 10. The Importance of Self-Care for Real Estate AgentsThere's an excitement buzzing in the air as 2020 approaches. A brand-new year filled with new beginnings awaits you, and how well you take time for yourself will greatly determine the level of your fulfillment. Remember, success and happiness are not measured only by the income you produce. Quality of life includes your health, family and friends. Are you ready?
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Responsibility as a Digital Citizen
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WAV Group Launches New Mobile App
As the year winds down and the holiday spirit lifts us all, WAV Group would like to show our APPreciation to our friends who are kind enough to read our articles and reports. Thanks to the efforts of David Gumpper, who manages the WAV Group Technology and IT projects, WAV Group is proud to announce the launch of the WAV Group mobile app.
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Millennial Real Estate Facts and Tips
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Safe Selling: How Taking the Literal High Ground Can Protect Your Agents
There are several subtle tricks that real estate agents can use to psychologically "turn off" a predator who's posing as a prospect. We've talked about about a few of them over the last few months--everything from maintaining control of the showing time to a phone technique that agents can use to screen prospects. This week, we're sharing a simple secret that can demonstrate to predators that this agent is not one to mess with. That secret? Taking the high ground... literally. Watch the video above to learn: How standing slightly above a prospect unconsciously signals the agent's dominance How agents can find slightly elevated surfaces to stand on when greeting prospects at a listing or public place Why this simple act works as a "buzzkill" to potentially dangerous prospects Why legitimate prospects won't be affected by this technique--so agents don't have to worry about alienating them Next week: The sales technique that turns off predators, but makes real prospects feel like a million bucks!
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Safe Selling: The 'No Influence' Sales Strategy that Deters Predators
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Finding Profit in the Likeliest of Places
One of the biggest challenges facing brokers today is pressure on their net profit margins, according to Real Trends' Q4 Broker Sentiment Survey. Understandably so. Real estate has changed so much in the past 10 years that new components, such as digital technology, are now part and parcel of working in the industry.
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Long-term Relationship with Tech Partner Leads to Long-term Client Relationships for Florida Brokerage
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Winning More Listings through Teamwork and Technology
"We're just not into selling," isn't something you expect to hear from a real estate team. But that's exactly what Gabriel Dusharme and Brian Voigt of The Voigt Advantage team have to say about their approach to business. Instead, the pair prefers to focus on caring for their clients and guiding them through the home buying and selling process. That care extends to the technology they use to get their clients' homes in front of as many buyers as possible. In this interview, Dusharme and Voigt share how they leverage technology to drive a positive client experience.
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Admins Rejoice! Your brokerage is about to update its phone system
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What Are the Advantages of Becoming RESO Platinum Certified?
With a technology career that spans three decades, Rob Larson is one of RESO's most knowledgeable volunteers as chair of its Data Dictionary Workgroup. Larson also is the Chief Information Officer of the California Regional Multiple Listing Service (CRMLS), the largest MLS in the nation. In this video interview, Larson discussed how being RESO Platinum Certified benefits both MLSs and brokerages. "One of the advantages of being involved in RESO is having future perspective on where things are going," said Larson. RESO Data Dictionary updates allow the ability for coordinated changes for both vendors and end users. CRMLS has been Data Dictionary Platinum Certified – RESO's highest-level – since 2015. RESO Platinum Certification benefits CRMLS membership because CRMLS makes the Data Dictionary native to the MLS system, creating a streamlined consistency between MLS system input and third-party products. Larson discussed why vendors are benefiting from RESO and explained the importance of the stability and consistency the organization provides. "I think we all see that we're changing things – keeping up with the Dictionary as it's growing," said Larson. He further stated that with each new version of the Data Dictionary, "the expectation is that level of change is going to drop dramatically." Brokers who are members of multiple MLSs benefit from the consistency that occurs with RESO standards. "There are some brokers that very clearly see the benefit," said Larson. "They are in the position of aggregating data. They are in the position of being members of multiple MLSs, so that consistency really lowers the cost of operation for their technology ventures." Larson offered MLSs advice on how to prepare for RESO Platinum Certification: organize your communications have a laundry list of benefits ready to share with members Ultimately, when the Data Dictionary is rolled out and the listing form changes, "there's a pain point to the membership," said Larson. Re-educating members on new terminology is important and should not be overlooked. The RESO Data Dictionary Workgroup is always looking for new members. | JOIN NOW or CONTACT ROB LARSON RESO 2020 Spring Tech Summit – New Orleans! Plan ahead! The next RESO conference is in New Orleans, April 20–23, 2020. Book your room now at the Hilton New Orleans Riverside! | EARLY BIRD DETAILS
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RESO Elects 2020 Officers and Directors
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Broker Public Portal Names New Board Officers
The Board of Managers of the Broker Public Portal today announced its Board members for 2020. The Broker Public Portal, which is owned and operated by real estate brokerages and MLSs and operates a joint venture with Homesnap, Inc., connects consumer home searchers to over one million real estate professionals in America today through more than 200 MLS agreements. The five real estate industry leaders joining the Broker Public Portal Board of Managers include Nick Bozovitch, Chief Information Officer of Howard Hanna Real Estate Services; Chad Gilbert, President and Owner of RE/MAX Suburban; Tom Hosack, CEO, President, and Broker for Berkshire Hathaway HomeServices The Preferred Realty, and CEO of Berkshire Hathaway HomeServices Northwood Realty Services; Donna Kreps, President of F.C. Tucker Company; and Stan Martin, Chief Operating Officer of Austin Board of REALTORS® and ACTRIS. "The surging success of the Broker Public Portal attracts real estate industry's most trusted and forward-looking leaders," said John Mosey, Chairman of the Broker Public Portal and CEO of NorthstarMLS, a regional MLS serving Minnesota and Western Wisconsin. "We have almost 90 percent of the property listings in America coming from 48 states. The Broker Public Portal with Homesnap has delivered millions of free leads to agents, a number we expect to grow significantly every year. Our new Board of Managers will accelerate the reach of, and our industry's commitment to the mission of, the Broker Public Portal," Mosey added. The Broker Public Portal Board of Managers includes, as it notes in its charter, a "fair and balanced group of executives who represent the interests of large brokers, medium brokers, small brokers, independent managers and multiple listing service organizations." The agent count of participating firms establishes the size of brokerages eligible. 2020 new Board members: Nick Bozovitch, Howard Hanna Real Estate Services Chad Gilbert, RE/MAX Tom Hosack, Berkshire Hathaway HomeServices Northwood Realty Services Donna Kreps, F.C. Tucker Company Stan Martin, ACTRIS 2020 Board of Managers also includes: Alon Chaver, HomeServices of America Tim Dain, MARIS Craig Cheatham, The Realty Alliance Joan Docktor, Fox and Roach Realtors Rebecca Jensen, Midwest Real Estate Data Craig McClelland, BHGRE Metro Brokers Bill Miller, Metrolist John Mosey, NorthstarMLS Christina Pappas, The Keyes Company Pat Shea, Lyon Real Estate Gurtej Sodhi, Crye-Leike Andy Starck, Starck Real Estate Each officer term is three years, with about one-third of the directors rotating off each year. About the New Board Members Nick Bozovitch Bozovitch is the Vice President of Technology at Howard Hanna Real Estate Services. Working closely with the executive team, he oversaw all IT operations and technology initiatives in support of the company's growth as it became the third-largest brokerage firm in the United States. Bozovitch also serves in advisory roles for the Allegheny County Airport Authority and the Greater Pittsburgh CIO Group. Before joining Howard Hanna in 2014, he served in key strategic, operational, and technical positions at a large global law firm for more than 13 years. Chad Gilbert Gilbert is President and Owner of the rapidly growing RE/MAX Suburban and Precision Title Company. From 2015 to 2016, the company grew by $250 million and was recognized as the No. 1 RE/MAX in Illinois and the No. 14 largest RE/MAX by volume in the country. Gilbert and his wife and co-owner Sarah Gilbert were honored in 2016 with RE/MAX's "Above the Crowd!" award, which recognizes individuals for their commitment to the RE/MAX brand within their office, the RE/MAX network and their community. Tom Hosack Hosack is the CEO, President, and Broker for Berkshire Hathaway HomeServices The Preferred Realty in southwestern Pennsylvania, as well as CEO of Berkshire Hathaway HomeServices Northwood Realty Services in northeastern Ohio. With over 1,800 agents and 54 offices, they are ranked No. 1 in market share in their region. Before his 26-year career in real estate, he was the principal of a general contracting company, but has now been in real estate for over 26 years. Currently, Hosack serves as President and board member of West Penn Multi List, top 75 director for NAR, RES board member for NAR, and board member and executive committee member for UpstreamRE, as well as a past Chairman of the Realty Alliance. Donna Kreps Kreps is President of Residential Real Estate for F.C. Tucker Company. With over 1,500 agents statewide and over $3.2 billion in sales, it is the largest independent real estate firm in Indiana. It also ranks among the largest independent real estate firms in the nation. She has been with the 100+-year-old firm for over 25 years. She was named Executive VP in 2007, President of the Residential Division 2016, and is the first female executive of the company. She has won numerous awards including the recipient of the coveted Fred C. Tucker Senior Award in 2016. She holds a Graduate, REALTOR® Institute (GRI) designation. Stan Martin Martin is the Chief Operating Officer (COO) of the Austin Board of REALTORS® (ABoR) and ACTRIS, which provides MLS services to over 15,000 subscribers in Austin, Texas. He has worked in the MLS industry since 2004, providing a strong combination of product management and operational expertise to organizations. Martin currently serves on The MLS Grid Board of Directors, NAR's Leading Edge Advisory group, and was appointed by the Council of MLS to serve on the MLS Technology and Emerging Issue Advisory Board beginning in 2020.
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Why You Shouldn't Fear Calling Tech Support
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What Do You Really Know about Apartments.com?
The other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com? Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, and most importantly...RESIDENTIAL RENTALS (single family homes, condos, duplexes, townhomes, etc...) which is the reason they are attending all the top industry conferences.   What is ever more amazing is that there is NO cost for an agent, broker or an MLS to display their listings on the Apartments.com Network. Most importantly, this is “Your Listing, Your Lead” where there is no advertising from competing agents on a single listing. The Apartments.com Network is positioned in the industry as a lucrative lead source for agents to incorporate rentals into their business.  Renters become buyers! We were absolutely amazed that you could find homes, townhouses and condos using the Apartments.com network, which boasts nine different rental sites that receive over 50 million monthly visits.  Each of the different sites fill a different niche for renters. Apartments.com ForRent.com, ApartmentFinder.com  Apartamentos.com ForRentUniversity.com After55.com WestsideRentals.com CorporateHousing.com  ApartmentHomeLiving.com. You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary, as stated, —Apartments.com is FREE to the agent, broker, or the MLS. Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network. Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 50 million renters visit their sites every month—the #1 most visited rental source in the country! Second, renters eventually enter the homebuying market as an additional lead source to agents.  Apartments.com Network is already connected to 200 plus MLS organizations across the U.S.  To find out if your MLS already offers the Apartments.com Network in your marketplace, click here.  If you are not sure that your local MLS is connected, click here to get them added.
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Safe Selling: 4 Times Real Estate Agents Should ALWAYS Have a Showing Buddy
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HomeSmart Adds 650 Agents with Latest Acquisition
The real estate industry fosters dynamic competition among 85,000 brokerages who focus on growth though recruiting agents and acquiring companies. There are a few brokerages with business models that offer agents full commission (100%). Among those firms, one breakout company is HomeSmart, who receives income on transaction fees. I had the opportunity to visit the HomeSmart operation in Phoenix a few years ago and remain impressed by their hub-and-spoke regional office configuration. All administrative staff are housed in the hub; agents have keyless entry into the satellite offices powered by SmartReception virtual receptionist technology. The SmartReception concept is worth checking out if you have not yet had the experience.
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New Cloud CMA Integration with Buyside Offers Intel on Real-time Buyer Demand
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29 Technology Companies to Present at Keller Williams' futuRE Pitch Battle
29 technology companies have been named to present at futuRE, an invitation-only real estate technology pitch battle. Powered by Keller Williams, futuRE will focus on "where the next generation of real estate begins." During the pitch battle, 29 tech companies will compete for votes from agents for the opportunity to operate within the Keller Williams ecosystem and the Keller Cloud, a proprietary, AI-fueled real estate cloud for Keller Williams agents. More than 450 real estate leaders on-site will vote together with agents in North America via livestream to select 10 finalists, one finalist per theme, to prioritize and onboard into the Keller Cloud. The themes and the companies are as follows: Agent OperationsFollow Up Boss, Clarity Office Anywhere and Virtudesk AI/Predictive Analytics / Automated ValueEstimateON, The Ibuyer App, and Likely Sellers Automation / Time ManagementConversation Monster, Verse.io, and Homebeat Community / Sphere of InfluenceHome Hub, Handwrytten, and Iovox Call Tracking Education / LearningAceable Agent, Digs, and Keeper Tax – Tax Filing End-to-End Consumer Experiencehomediary PRO, PoolStar, and MooveGuru Lead GenerationSlydial / Slybroadcast and Taradel Property ManagementReal Market Tech, HomeJab, and APP (Automated Property Promotion) SearchSocial Survey, Reonomy, and RealScout Buyer Graph Social Media / VideoYlopo Dynamic Video Ads (DyVa), VlogEasy, and Paradym Marketing Suite The first place winner will receive a $15,000 prize and second place will receive a $5,000 prize. Top winners will be priority onboarded onto the Keller Cloud ahead of other finalists. "With futuRE, we're again displaying our deep commitment to empower our agents with choice," said Jeff Tamaru, head of corporate development, Keller Williams. "We expect our inaugural technology pitch battle to offer up a host of more best-in-class options for agents to choose how they want to run their business within the Keller Cloud." The futuRE event will take place at the Aria hotel in Las Vegas on Dec. 9 and 10. The group of 29 tech companies was selected from an original list of more than 80 companies competing for access into the Keller Cloud during a weeklong voting process that happened in November 2019.
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How Commission Advances Can Help You Retain More Agents
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8 Ways to Generate Free Real Estate Leads with IFTTT
IFTTT (If This Then That) is a free internet tool to get unrelated apps and websites to talk to one another. IFTTT works by connecting two apps and designating triggers. Whenever an event occurs in one app, a second event automatically occurs in another. It's a fantastic service that has led to an explosion of productivity across the web. As real estate professionals, there is a lot we can do with IFTTT. We can save time by setting our blog to automatically post to Facebook. We can be more responsive to clients by setting up email reminders for a missed call. We can be more organized by synching our phone contacts to a Google Sheet.
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9 RPR App Features to Increase Your Productivity in the New Year
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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What Is CRM?
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Safe Selling: The 3 Steps Agents Should Take to Prepare a Home for a Showing
What's one thing that your firm's agents should know about staying safe during a showing? Visibility matters. You may have heard the term, "All the world's a stage." Teach your agents to keep this in mind as they're getting a home ready to show. Why? Because if the outside world can see into the home being shown, a predator posing as a buyer is far less likely to attack. After all, we know that predators who target real estate agents want to isolate them so that the agent can't be seen or heard—or the attack interrupted. In this week's Safe Selling episode, find out how increasing visibility into a listing increases the odds of the agent staying safe and even deterring an attack. Watch the video above to learn: The three things agents should do to prepare a listing for maximum safety during a showing Why it's important that neighbors and passersby can see or hear the agent during a showing How doing the three things above help to foil a predator's plan Next week: Learn the four scenarios where a showing buddy is CRITICAL for agent safety.
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Top 10 Most Popular Articles of November
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Safe Selling: How Agents Can Use Appointment Times to Establish Control
"Always take power and control wherever you can." That's the advice from agent safety expert Lee Goldstein. In this week's "Safe Selling" video, Lee shares another way that agents can turn off potential predators--by taking control of what time they meet a prospect for a showing. It's a simple tactic. Rather than simply agreeing to meet a new prospect at the time they suggest, Lee recommends that agents tell the prospect they'd prefer to meet them at an alternative time. Because predators look for weakness and subservience in victims, this minor pushback may signal that the agent isn't an easy target, and that the agent is the one in control. Watch the video above to learn: Why this tactic turns off predators, but leaves real clients unphased Why agents should never apologize or ask if the alternate time is "okay" with a prospect Next week: The three safety-minded things agents should do to prepare a home for a showing.
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RPR's 2019 Product Highlights
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Real Estate Wars: The Battle for Simpler Transactions
REAL ESTATE IS UNDER SIEGE. AGENTS AND BROKERAGES, WHO HAVE LONG BORNE THE INDUSTRY'S STANDARD, FACE THREATS ON TWO FRONTS. ON ONE, A NEW GENERATION OF CONSUMERS CLAMORS FOR A FLAWLESS AND COMPLETELY DIGITAL EXPERIENCE. ON THE OTHER, DISRUPTORS DESCEND UPON THE INDUSTRY TO OFFER THE EXPERIENCE THAT CONSUMERS ARE NOT GETTING. IN THIS PIVOTAL MOMENT, AGENTS AND BROKERAGES MUST RESPOND TO THESE CHALLENGES OR FACE DECLINE. WHO CAN THEY TURN TO FOR HELP? It's not just an opening crawl to a good story. It's reality. Real estate is very much at a crossroads. Core practices are changing due to a variety of factors—a massive number of new consumers raised on the Internet and smartphones, a groundswell of industry disruptors seeking their piece of the real estate pie, and more. In this environment, the critical role that agents and brokerages play in the real estate industry—facilitator, negotiator, friend—is increasingly undermined, and buyers and sellers are openly wondering: Why have an agent? Why work with a brokerage? Why pay a commission when you can do everything yourself? The answer to these questions has always been that real estate is too complicated, too big, too important to DIY. Consumers need experts and that's why agents and brokerages exist. But the problem is, with so many inherent complications in their core practices, do agents and brokers still feel like the experts? Just look at how complicated it is to complete a transaction. They have different systems for listings, CRM, showings, contracts, signatures, accounting, commissions, ancillary services, and so on. Agents have to enter deals in their systems and then send them to the office. The office then enters the same deals in the brokerage's systems, and then sends it back to the agent for more data entry. Then it comes back to the brokerage again. And when one thing changes—and it always does—everyone has to start all over again. At the mercy of this mess is the consumer, who just wants to buy or sell a home. It looks like agents and brokerages are engaged in the figurative fight of their lives, a conflict in which their profession's place in the industry is at stake. And rather than come together and meet their challenges with a unified front and comprehensive strategy, it's every man and woman for themselves. Admittedly, this is partly the tech world's fault. Real estate is flooded with too much technology and very little of it works together. As a result, the problems the tech world has sought to solve—double data entry, inefficiency, inaccuracy—continue to plague the industry and sabotage the experience agents and brokerages can provide to their buyers and sellers. To that, Lone Wolf says: No more! We're here to make real estate simpler. We started 30 years ago and, in that time, have worked with thousands of brokerages and millions of agents to deliver the kind of technology they want and need for their jobs. We believe in the industry and the pivotal role your professions play in the experience of hundreds of millions of buyers and sellers across North America. That's why we do what we do. We want to make it easy for: Agents to create, sign, and complete a deal. Because that also makes things easier for their clients and their brokerage. Brokerages to close a deal and pay their agents and outside parties. Because that makes things better for their agents and their clients. Agents and brokerages to pick and choose the tools that are most valuable to their clients' experience—things like moving services, CRM, earnest money deposits—and plug them into the solutions they use every day. Because that makes things better for everyone. But this is not just lip service. Together with some of the best and brightest tech companies in the world, we're building a digital environment in which agents and brokerages can find all of the solutions they need to run their business and serve their buyers and sellers at the same time. A place where all of their tools connect and work together. A place that puts efficiency and speed and simplicity in the palm of the expert's hands, where it belongs. That place? Lone Wolf's transaction solutions, zipTMS Broker and TransactionDesk. We've already added a variety of upstream and downstream services to each of these industry-leading solutions and will continue to add more in the months ahead. Before long, it will be possible to manage the entire real estate experience—before, during, and after the deal—in this one place. We believe agents and brokerages should remain the stewards of the real estate industry and continue to define the consumer's experience for generations to come. And so they can always turn to us for help. To view the original article, visit the Lone Wolf blog.
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How to Convert Your CRM Database into Commissions
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Agents, Brokers Rave about the Redesigned Form Simplicity and Its Ease of Use
How does a real estate association or brokerage cut through the clutter to choose the right transaction management solution that satisfies both agents and brokers? A great place to start is to listen to what agents and brokers who are using a transaction management solution are saying. The truth is a lot of real estate software that claims to be "easy to use" is hard to use for most agents and brokers. Because Florida Realtors owns and operates both real estate's number one tech support firm (Tech Helpline) and a top transaction management firm (Form Simplicity), we get a first-hand look into how agents use technology. When they struggle, we are often the first place they call for help. It's why Form Simplicity invested deeply in a redesign that makes using our transaction management software truly easier to use. After rolling it out to more than a quarter of a million agents and brokers nationwide who have access to Form Simplicity, the feedback has been remarkable. Little things matter If you have never used a transaction management program before, the thought of moving towards a paperless process can be daunting. Newbies require transaction management software to be highly intuitive. They need to be able to jump in, find their way around quickly, and not get stuck. When it comes to designing an exceptional client experience, every agent and broker knows that it is often the little things that matter. For a great software experience, you have to do more than provide a cool-looking, modern layout. You have to make the ability to navigate simply. You have to make the program work as well on mobile as it does on a desktop or laptop. You have to make the experience as frictionless as possible. You want agents and brokers to use the software every day and never think twice about how to find something. It's the little things, like colorful buttons that are easy to identify at a glance or the ability with a single click to expand your view so you can see everything on one page, instead of having to toggle through a bunch of tabs. Put your best features forward In the redesign of Form Simplicity, we put the things agents and brokers want to access first — such as Recent Transactions — upfront. Your most recent transactions are visible and accessible from the Home page. You can even create a new transaction directly from the Home page. We also added Upcoming Tasks to the Home page, and they are color-coded so you can see your next priority. The main navigation menu was redesigned to get you where you want to go faster: there are now fewer tabs and less clutter, but you can still quickly access all the features you need. We also pushed Useful Tools forward, giving agents and brokers the ability to add a new contact, create a clause – and more – now easier than ever to access from the Home page. Most importantly, Forms Simplicity runs faster. Why? As our tech folks tell us, "It's running on a new and fully up-to-date application architecture, from hardware to software," making it more responsive than ever for agents and brokers. Don't take our word for it Again, one of the best ways to select the right transaction management solutions is by listening to what agents and brokers who use it have to say. Right after we started to launch our redesigned Form Simplicity software, we got feedback – almost instantly. Matthew Lemon, with Lemon Drop Realty and 14 years of experience in the business, told us: "I just tried out the NEW Form Simplicity style now, and I have to say it is AMAZING. Love how convenient the new layout is. EXTREMELY professional. I'll be sticking with you guys for a long time. Keep up the great work." Shermeka McSwain, with Bruckman Realty, commented: "The recently updated changes are extremely GREAT… using the navigation, location of information, and the program structure is VERY user friendly. Thank you for the improvements." And Peggy Hall, with Britton Group, who holds the National Association of REALTORS® Seniors Real Estate Specialist (SRES) designation, the Professional Management Network (PMN) designation, is a graduate of the Space Coast Association of REALTORS® Leadership Academy in Florida, shares this: "I began using the New and Improved Form Simplicity the afternoon of the webinar. Super easy transition! Thank you." Glossy brochures, crafty emails, and polished sales pitches can help software firms sell their products more successfully. But nothing can sell any product more effectively — or stop a product in its tracks — than testimonials from those who use the software. And when they rave about their experience, you know you got it right. See it for yourself. Go to formsimplicity.com today to discover the only transaction management software solution created by Realtors for agents and brokers and still 100% owned by Realtors. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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The 6 Trends We're Seeing in Top Real Estate CRMs
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Heads Up: brokerWOLF Reporting Is Getting New Features
Hey, brokerWOLF users! Lone Wolf is rolling some new features rolling out for you this week, and we think you're going to like them. It all starts with the built-in reporting function. So what changed? Well, look at your old reporting workflow. Now look at T.C.1. Now back at your old workflow. And back at T.C.1. Notice any differences?
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RESO Open for Curriculum Topics to Working with Real Estate Data
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Compass Acquires Detectica, Deepening Artificial Intelligence and Machine Learning Capabilities Across the Compass Real Estate Platform
Compass today announced that it has acquired the New York City-based, artificial intelligence (AI) and machine learning (ML) company, Detectica. The Detectica team, including its founders Dr. Foster Provost and Dr. Panos Ipeirotis, join the Compass AI team led by Chief Technology Officer Joseph Sirosh.
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Safe Selling: New Listing? Here's Why Agents Should Meet the Neighbors
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Pocket Listing Ruling Opens Up Inventory
Pocket listings are off-market listings which may never reach the public market through the MLS. Sellers choose to keep listings off market mainly for privacy reasons or they hope to retain more value through the perception that the listing is more exclusive than listings in the MLS. Last week, the board of the National Association of Realtors overwhelmingly approved a new pocket listing policy (sometimes known as "whisper" listings) with a 729-70 vote in favor of instituting the controversial new policy. Under the Clear Cooperation Policy (also known as MLS Statement 8.0), listing brokers who are participating in a multiple listing service are required to submit a listing to the MLS within one day of marketing the listing to the public. According to NAR, MLSs will have until May 1, 2020 to adopt the policy.
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What Makes a Great CRM?
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HER Realtors Launches kvCORE from Inside Real Estate to Fuel Growth in 2020
HER Realtors, ranked by the RISMedia Power Broker Report as one of the top 100 largest brokerages in the country, has partnered with Inside Real Estate to provide kvCORE to their over 1,250 associates. The platform will serve as a comprehensive tech ecosystem, allowing associates and teams to manage their entire business in one location, driving increased efficiencies and higher productivity for HER Realtors' growing footprint of associates throughout Ohio and Northern Kentucky.
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Lone Wolf Launches Integration Between zipForm Plus and brokerWOLF
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Insider's View: MoxiWorks Acquisition of Imprev
At 6:30 am, a text appeared on my phone from a great friend and former colleague. The story he sent had this headline: "MoxiWorks Acquires Imprev, the Best-in-Class Marketing Automation Service." My immediate reaction? This was fantastic news for Imprev and MoxiWorks. My DNA is part of Imprev. I've had the pleasure of knowing and working with Renwick Congdon, founder of Imprev, for nearly 20 years. Both firms are Seattle-area based. Both have hired and developed a team of exceptionally talented, passionate, and loyal employees. These folks are super nice people whom you enjoy being around.
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California's Vince Malta Takes the Reins as President of the National Association of REALTORS
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Industry Executives Talk Branding, Profitability and Disruption in Real Estate at NAR Annual Conference
Several real estate industry executives discussed real estate branding, profitability, and disruptors during a panel session at the 2019 Realtors Conference and Expo in San Francisco, California. Realogy Expansion Brands CEO Sherry Chris moderated the session – "NAR Talks to the C-Suite: Disrupted! Is Our Industry on a Path for Significant Change or is it Business as Usual?" – with five industry leaders in a lively exchange.
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Safe Selling: A Script (and a Trick) for Screening Prospects
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How the RESO Universal Property Identification Can Benefit Brokers
The work of the RESO Universal Property Identifier (UPI) Workgroup, led by Chair Mark Bessett of the California Regional Multiple Listing Service (CRMLS), is an excellent example of "When brokers talk, RESO listens." The UPI serves a need that the members of the RESO Broker Advisory Workgroup identified as being highly valuable to brokers and their agents. The RESO UPI provides benefits that are broad and deep. Among other things, it can: eliminate duplicates of the same parcel provide for easier identification of parcels across market boundaries help unify public records from multiple sources in one display deliver faster updates to physical property characteristics The RESO UPI is already receiving broad adoption. The Zillow Group, CoreLogic, CRS Data, and WolfNet are all in on using the UPI. The key is how brokers will leverage the UPI as more data aggregators adopt this RESO standard. David Gumpper – head of the RESO Broker Advisory Workgroup, former CTO at Michael Saunders and current CTO at WAV Group – shares his workgroup's feedback on how brokers will benefit from the RESO UPI: What does the RESO UPI standard mean to brokers? A UPI removes the problem of duplicate properties displayed on broker and agent websites when they belong to multiple MLSs. To get maximum exposure for the seller, an agent will list a property for sale in both MLSs. Most data providers either do not deduplicate listings in a data feed or spend a tremendous amount of effort to remove duplicate properties. Give an example of how a brokerage can use the RESO UPI. The UPI offers the ability for brokers and agents to have parcel-centric websites that can display all the properties in a market area and designate them for being either on-market or off-market. The advantage of this strategy enables real estate websites to have the same depth in a market area as the national websites.’ What additional advantages can the RESO UPI deliver to brokers? The UPI gives brokers better reporting and knowledge of events during the life of a home. Tax records offer minimum information about the events of a property. The UPI can be a wider source that includes tax records to build integrations across platforms for the portability of information or business intelligence. JOIN THE RESO UPI WORKGROUP | LEARN MORE ABOUT THE UPI Check out past RESO blog posts on the RESO UPI, including: RESO UPI is Catching On as Big Data Aggregators Adopt New Property ID Standard Video Blog: How the RESO Universal Property Identification Benefits the Real Estate Industry
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DocuSign and Lone Wolf's zipForm Plus Deepen Partnership
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Howard Hanna Adds 'Find It First' Program to New York Market Areas
The Howard Hanna online real estate search differentiator, Find It First, is now available in the company's New York market areas: Buffalo, Rochester, Syracuse/Central New York, Albany/Capital Region and the Southern Tier. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on on the company's website, HowardHanna.com, before it hits the open market.
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