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How to Recruit More Real Estate Agents Using 6 Core Sources
You've had enough. You did a great job building your real estate brand, and customers are coming to you in waves. You're feeling swamped and less in control by the minute. You don't want to stem the tide, just make it more manageable, so you start recruiting agents to add to your team. And realize they're not coming in as fast as your customers are. Ask any broker/owner about their top five biggest challenges, and we guarantee finding real estate agent sales talent is at the top of the list. And since NAR stats show only about 6% of licensed agents move shops in a given 12-month period, the challenge gets even tougher. If you want to scale your real estate brokerage, mastering this recruiting challenge is a must. Here are six sources to recruit more real estate sales talent used by agents on top teams. You may have attempted some of these with varying degrees of success. Some, you may not have thought of trying. Be sure to check out the Pro Tips following each source to make sure you are getting the most out of your agent recruiting efforts.
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The 'Four Pillars' of Brokerage Technology Tools
It's no secret that real estate brokerage business models are continually evolving, and tech innovation is happening at warped speed. In the fast-paced and highly competitive real estate industry, it can serve as a helpful reminder for brokers to focus on the "four pillars" of brokerage technology tools. Let's break down the "four pillars" of technology tools for your brokerage: 1. Drive Revenue With the industry's leading recruiting module, we make it easier than ever to target the agents you want to recruit and build rapport and meaningful relationships faster. With contact record details protected in the agent databases, agent adoption is greater and leads to more engagement with more of their spheres of influence, resulting in more business transactions. Additionally, our industry leading lead generation volume and conversion rates catapults new business opportunities leading to increased returns on investment. 2. Increase Capacity An advanced CRM productivity solution such as Elevate BOSS™ allows agents to stay on track with tasks associated with each stage of the pipeline for buyers, sellers, and renters. Daily coaching emails (morning reports) designed to focus the agent on the highest and best use of their time while reminding them about the customers that need attention now is a sure-fire way to maximize effective selling time and increase production capacity. 3. Save Time Currently, the typical agent manages 10 different and disparate technology vendors. The Elevate platform combines an agent's core services into one solution, providing best-in-class IDX websites, CRM, CMA, email and text message marketing, document storage, pipeline management, activity coaching, social media marketing and lead generation, plus much more. Time lost is time wasted, and agents need to maximize their time on the activities that matter most, driving the behavior that produces the most desired financial outcome. 4. Save Money The typical brokerage manages more than 15 different vendors, incurring costs exponentially higher than what can be available in one, consolidated, simplified solution. By providing IDX websites, advanced productivity CRMs, email and text marketing, recruiting module, document storage, CMA creation wizard, blogs, automated content, social media marketing, online lead generation, lead routing and lead scrubbing concierge services, there is NO OTHER platform in real estate that combines all of this functionality into one, singular solution. With an unrivaled price point, Elevate BOSS™ saves you money and time while improving production capacity and driving revenue to increase your "company dollar." Are you ready to meet the BOSS? Elevate BOSS™ helps brokerages concentrate on what matters most. Consider your current technology tools, products, and services and compare them to what Elevate BOSS™ provides. Are your current solutions meeting all your needs? If you are unsure, spend a few minutes with the Elevate Brokerage Development team to discuss your business challenges and determine if our solution can benefit your brokerage. < Schedule Your Gap Analysis Now >
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Preparing Tax Slips: 1099s and W2s
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Elm Street Technology on Acquisition Trail with Fresh Private Equity Bank Backing
Real estate technology firms attracting private equity saw another year of record deal flow in 2019. There was a 105% increase in equity and debt raised over 2018, and there were 78 raises of more than $20 million. For the most part, venture capital focuses on startups, while private equity focuses on companies who already have about $20 million in revenue (or are targeting that run rate in the near future). The firms with lots of activity in the space are Brick and Mortar Ventures, Providence Equity, Camber Creek, Fifth Wall, JLL Spark, Moderne Ventures, Vista Equity Partners, RET Ventures, Vector Capital, and Second Century Ventures. GCA shared this data at CEO Connect in NYC last month.
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77 Year-old Brokerage Has Modern Approach to Lead Generation
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Lone Wolf Expands Marketplace of Real Estate Tools for 1.3 Million Agents in the U.S.
Lone Wolf Technologies announced that three new real estate tools are now available as integrations in zipForm Plus, the national transaction management member benefit in the U.S.: Earnnest, eCommission, and Updater. Each of these tools simplifies the transaction experience for agents and brokerages and bolsters the value they can provide their buyers and sellers. Earnnest specializes in safe and secure digital escrow payments, connecting to more than 12,000 financial institutions across the country with banking-level security and encryption, mitigating the growing risks of wire fraud. eCommission provides commission advances to agents on pending sales and active listings through a short and simple online process. Updater is the nation's leading moving app, simplifying the relocation process for millions of home buyers and sellers across the country through a personalized moving concierge.
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Broker Public Portal Reinvestment Fuels the All-New Homesnap Pro
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The Value of RESO for Pre-Revenue Start-Ups and First-Time Conference Attendees
Early-stage real estate technology start-up TourZazz allows agents to create and manage real estate property tour itineraries online in collaboration with today's home buyers. TourZazz CEO and Co-Founder, Stacy Spickes, along with her husband and long-time real estate business partner, Michael Spickes, developed TourZazz during their quest as top producers at Realty Austin in Austin, Texas, to better meet the needs of their clients. Stacy recently attended her first RESO conference and sat down to discuss how early start-ups and first-time attendees can tap into the value of RESO by attending one of its conferences. She first learned about RESO from the principal of WAV Group, a RESO charter member, who told her that TourZazz needed to be in attendance. Said Spickes, "The information has been invaluable, given what we do in our business as REALTORS® and also as property tech developers. It could not be more timely for us to be here." Stacy admits that she had not always been fully up to speed on the nuances of real estate data. "Having been REALTORS® in the trenches, boots on the ground, I know we've been unaware of all that's going on behind the scenes for our MLSs and our brokerages to get the data that they need so that we can do our jobs effectively," said Spickes. Putting on her technology start-up hat, Stacy says that attending the RESO conference helped her understand that her development team has important factors to consider during the development process, especially regarding awareness of current RESO standards. "It's not an option for us not to be RESO compliant," said Spickes. "We are not going to bring a product to the market that isn't RESO compliant, or I guess I should I say 'RESO Certified,' right? Because that's where we're ultimately going." RESO conferences offer TourZazz something different from other real estate conferences. "Most all the conferences that we attend are really from the sales agent perspective," said Spickes. "This is a whole different ballgame. Being exposed to all this technology and all the data conversation is just really a whole new world." Stacy appreciates the deeper tech insight a RESO conference offers, observing that, ultimately, it helps "the REALTORS® and the brokerages better serve the consumer, which I think is really what all this, at a high level, is all about." For their first RESO conference, Spickes said, "We came into this just wanting to be students. We've really just used this as an opportunity to just mine the brains of all these smarty-people around here and learn what we need to learn." "We are very aware that there is a lot that we don't know," she adds, "We're at a phase in our business where we just want to be sponges and students of the people that have gone and are going before us so that we can do things the right way." For other early property technology start-ups attending RESO conferences, Stacy offers some simple advice: "Show up and be here and engage and ask questions." Register for the RESO 2020 Spring Tech Summit Now! WARNING: Seats are filling up fast! Register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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Visionary Broker Leaders Bring It Home in Louisiana
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5 Valuable Business Lessons I Learned from Dance Conventions
I have been to more than my fair share of dance competitions and conventions. As many of you know, my daughter Alexandra, A.K.A . "Sparkles," has been involved with dance at a high level for more than 10 years. I attend many of the classes at these events, not only to soak in the beauty of the art form and watch my daughter in her "happy place," but also to listen to the life lessons and advice the teachers impart to their students. This weekend was no different. Every teacher shared a piece of advice with the kids that we can all apply to our lives.
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Safe Selling: Easy Tricks for Navigating Stairs
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The Top 10 Most Popular Articles of January
We've rounded up our most popular articles of last month--which, being January, you know what that means. That's right, plenty of advice on how to take on the new year! Check out articles #3 and #6 on the list below for tips on giving your 2020 a jumpstart. If your resolutions involve building crucial skills, see #4. Considering joining a real estate team? Article #2 will help you weigh the pros and cons. If you just want to market more consistently, scroll down to #7 for a year's worth of real estate newsletter ideas. What else were agents and brokers reading in the first month of 2020? Check out the full top 10 list below to find out! 1. Read This If You Use a Mac, iPad or iPhoneThe moment I experienced the seamless integration between the iPhone and the MacBook for the first time, my life changed for the better. Today I run a MacBook Pro, an iPad Pro, and an iPhone 11 Pro. I started using a few pieces of native Apple software that work beautifully for project management across these three devices that you may not have tried yet in this context. Here they are. 2. Should I Join a Real Estate Team?One of the things real estate agents should no doubt put some time into considering is joining a real estate team. While it's not for everyone, there are some pretty good perks to joining a real estate team. There are also several factors to consider if you think it might be the right fit for you. 3. Friday Freebie: Business Planning Checklist for 2020Today, we're highlighting a free business planning checklist that agents can use to make sure their business is prime, commission-earning shape for the year ahead. Read on to learn how you can end the first month of 2020 poised for success. 4. 4 Skills That Will Catapult You to SuccessWould you like to make 2020 your best year ever? It is a time to leap, yes 2020 is a leap year, and your opportunity to leap into spectacular performance in all areas of your life. Make the first year of the decade one worth remembering. Here are the top skills that will greatly enhance you in every area of your life. 5. Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the SaleReal estate is a hyper-local business, and your photos should help you sell your expertise in your market. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials. 6. 5 Ways Real Estate Agents Can Hit the Ground Running in 2020Real estate agents know there's no such thing as a slow season for them. During the winter months when most markets are quieter, agents need to be ramping up their marketing and prospecting efforts so they have a deep well of leads going into the busy spring season. While the season is slow for your clients, move fast to hit the ground running in 2020 with these five real estate tips. 7. 51 Content Ideas for Your Real Estate NewsletterA real estate newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. To get you started, here are 51 content ideas for your real estate newsletter. 8. Instagram's Latest Change: What It Means for Your BusinessA recent announcement from Instagram's CEO shared that the platform would be removing public likes. In a follow-up tweet, the company said they wanted users to "focus on the photos and videos you share, not how many likes they get." Their main focus is to make users' well-being and mental health a priority, rather than popularity. Here's what you need to know. 9. Is Your Listing Description Turning Consumers Off?Imagine if you had a magic power to know exactly how readers would react to the description text that you write about your new listing. According to research, the word "fixer-upper" is a horrible term. Here are other phrases to avoid (and include!) in your listing descriptions. 10. How to Actually Generate Good Quality Leads on FacebookOther industries have been very successfully using Facebook to generate leads, but for some reason, the real estate industry has lagged behind. Up until now, many agents have been using the 'shotgun' approach, which in the context of marketing, is a strategy where a promotional campaign for services or products targets as large of an area or population as possible. It's time to shake things up!
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Divergent Perspectives by America's Real Estate Leaders
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[Infographic] Social Media Holidays for Real Estate in 2020
Wondering what you should post about in 2020? We've compiled a list of social media holidays perfect for real estate professionals. Check out the infographic below--and refer back to it whenever you need social media post ideas throughout the year!
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Zelman Roundtable Exceeds Expectations
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Weichert Empowers Agents with New All-in-one Mobile Technology Platform
Weichert has partnered with Inside Real Estate to bring the myWeichert platform, powered by kvCORE, to its more than 13,000 sales associates and affiliated agents across the country. This customized technology solution will enable agents to conduct every part of their business leveraging the most robust lead generation tools on the market, coupled with AI-driven, behavioral nurturing to maximize engagement with both new business and sphere of influence contacts.
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From Data to Profit with Peter Mueller
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10 Books that Can Help Your Real Estate Business in 2020
Why do some real estate pros excel while others struggle? It's rarely an issue of natural talent, personality, or knowledge of the industry. It all comes down to whether or not one has found the right approach to tie their unique talents, personality traits, and knowledge together. Conversion strategies and marketing plans that work for one person will be ineffective for others. Figuring out your path to real estate success can be tricky, but plenty of real estate and business professionals have created strategies that could work for you. Here are 10 books you should read in 2020 if you're searching for your business's ultimate success strategy.
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Why Did a New Homes Construction Professional Join RESO?
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WAV Group Managing Partners, Clients Prevail in RISMedia's Top 2020 Newsmakers and Swanepoel Power 200
The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia's 2020 Real Estate Newsmakers and Swanepoel's Power 200 rankings. Nomination process RISMedia's 2020 Real Estate Newsmakers were first nominated in 2019 by RISMedia readers and editors and then later grouped into the following categories: Hall of Fame, Influencers, Trailblazers, Futurists, Achievers, Crusaders, Inspirations, Luminaries and Trendsetters.
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14 Tips to Gamify Your Real Estate Office
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Latest Swanepoel Power 200 Names Zillow CEO Rich Barton as Real Estate's Most Powerful Leader
The Swanepoel Power 200 (SP200), the definitive ranking of the residential real estate industry's most powerful and influential leaders, has named Zillow Group Co-Founder and CEO Rich Barton as the most powerful leader in 2020. Published by T3 Sixty, the seventh annual edition of the report is out today at sp200.com. The four most powerful executives after Barton are, in order: Keller Williams Realty CEO Gary Keller, HomeServices of America CEO Ron Peltier, Realogy CEO Ryan Schneider, and Redfin CEO Glenn Kelman.
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The Data Conundrum: Finding the Right Numbers for Profitability
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Your Smart Home Primer
Have you heard the term "Internet of Things" and wondered what it meant? In a smart home, many devices can now be connected to the internet so they can be controlled through automation and apps on mobile devices. The range of options in this category seems to be expanding faster and faster with market volume expected to reach $47 million and home penetration to reach 52.4% by 2024, according to statista. Here are some of the reasons smart home technology has become so attractive:
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Characteristics of a Data-Driven Organization
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Test, Iterate, Win Leads: How One Brokerage Perfected Their Lead Gen Program
What do you do when your brokerage's lead generation program is not where you want it to be? If you're like Coldwell Banker Wallace & Wallace, Realtors (CBWW), you don't get discouraged. Instead, you try something new, test it and tweak it until you hit your desired lead conversion goals. When CBWW's self-run lead generation program was getting low agent buy-in and few quality leads, the brokerage turned to realtor.com. They started with a pilot run in a handful of offices, and expanded company-wide as the leads rolled in. Agent buy-in and lead conversion rates have "gone up dramatically because of the quality of leads," says George C. Wallace, CBWW broker/owner. We spoke with George to find out how CBWW implemented and perfected their lead generation program with realtor.com. Read the interview below to find out how they not only increased the number and quality of leads coming in, but also how it's also helped them retain agents and even rescue the foundering careers of other agents. How did you hear about realtor.com's lead program? We were part of the peer group within the Coldwell Banker franchise with 20 other likeminded, similarly sized companies from across the country. We first heard the presentation at that meeting about 18 months ago. We first had a couple of managers try it at their offices as a pilot test case just to see how it would go, and how it worked, and so forth. Once we saw the results and began to investigate it more, we decided to launch it company-wide. How did you educate your agents—was there a learning curve? We decided to bring in realtor.com to do the training, and we started with about about 50 people who went through the orientation. We learned from our mistakes and made corrections, and more agents got involved. We're also offering additional training beyond what realtor.com does. We like the rules and the set-up and the training. I think it has led to increased conversion rates with these best practices, and we also created some of our own. So you have the leads pre-scrubbed by realtor.com. Where are the leads coming from? We weren't putting any in—they were just coming direct from realtor.com. Did you have leads coming to you prior to using this service? Yes, from several sources. We had it set up where we had our own internal department with ISAs who would chase leads, with that person calling and trying to make those contacts. We tried to scrub the leads ourselves and set them up on drip campaigns. But our conversion rate was not what we wanted it to be. Nor was buy-in from the agents where we wanted it to be. We tried a couple of different models; one of the models we tried was where we charged an agent a referral fee. They wouldn't have to pay anything upfront to belong, and we tried it that way for a while. Agents said, "Wow, we had to pay a lot of money." We just didn't get the buy-in having us administering this instead of realtor.com. As a third-party administering, there was more pushback. How did the changeover impact the buy-in and conversion? It has gone up dramatically because of the quality of leads. Customers are further along through the process with realtor.com capturing the lead compared to when we're doing it ourselves. It boosts morale and it has helped a lot of people. Those in the program are very positive about it and they're very exuberant about it and they're willing to tell their story. Does having success stories with the program help in your recruitment and retention efforts? Yes. They are saying, "I'm getting these leads. I'm converting these leads. I'm having fun with it." They're sharing that and it certainly has helped us recruit. It's helped us retain. In that regard, it's helped save some agents—there is no question. We have had agents that are resurrecting their career. Some weren't involved in lead generation programs and their business was sliding and they didn't have momentum going to win back customers or capture new business. We've been able to infuse this new opportunity to get them some leads. It's helped generate good outcomes each month and get their moxie back. They are building their sphere of influence and that helps generate some other business. I've heard this story several times and that's been a great added value. It gives them new life and new hope and new confidence, and they're like, "Wow, it's just fun business again." They're building their career or they're trying to build back their career, so it's quite a real, key role. It's a good way for them to brag on social media about how busy they are. Learn more about realtor.com's lead generation opportunities here.
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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CENTURY 21 Survey Reveals Disconnect Between High Value Placed on Agent's Role and Lack of Time Spent Selecting the Right One for the Job
73% of homesellers agree that their agent was as valuable as a therapist; 64% of homebuyers agree their agent knows them better than their next-door neighbor Today, Century 21 Real Estate released data from its new real estate industry survey that has uncovered significant insights into what the home buying / selling process is like for Americans, as well as trends that the company believes will influence the industry in 2020.
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Meet the Internet Tracking Workgroup
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Data-Driven Culture Is Not Only for the Enterprise
I started to write this story last month and, low and behold, a significant acquisition took place since then. RE/MAX purchased a data-driven PropTech firm with a beautiful product -- First.io. Building an organizational culture around data is not easy. Today's market and the future have made it a necessity to leverage data to survive. So, it is not surprising that RE/MAX has taken steps towards acquiring a which has culture rooted in data-driven decision making. As we have found out over the last few years, it is more convenient to buy intellectual property than to build from scratch organically. The good news? There are opportunities to create a culture around data for any size and type of business.
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Consumers' Corner: How the CCPA Affects Real Estate
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Top 10 Most Popular Articles of December
Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2019 here. Below is our final monthly list of articles from 2019. (We didn't include articles that we re-ran as part of our annual countdown, though several qualified.) Check out what your fellow agents and brokers were reading during the final month of 2019. 1. Is Your Headshot Killing Your Business?We've all seen them: Realtor headshots on for sale signs, bus benches, business cards, you name it. But do they actually make an impression on potential buyers and sellers? To find out if a real estate agent's photo, whether it be a selfie, cartoon or glamour shot, was affecting the amount of business received, Transactly set out to poll potential buyers and sellers from across the US. 2. 6 Creative Ways to Freshen Up a Stale ListingEven a great property with professional marketing can fly under the radar in the real estate world. According to Zillow, the average home was on the market for 68 days last year. But anyone who has bought or sold a house before knows things can happen much faster or slower. Below, you will find six tips to bring new life to your listing. 3. Top 10 Tech Christmas Gifts for Real Estate AgentsWhat's on your gift list this year? Whether you are a real estate agent or you have an agent on your shopping list, we've compiled a list of 10 awesome tech toys for real estate agents in 2019. 4. 8 Ways to Generate Free Real Estate Leads with IFTTTIFTTT (If This Then That) is a free internet tool to get unrelated apps and websites to talk to one another. IFTTT offers hundreds of options to improve your real estate business. But did you know it can help you expand your business, too? Here are eight IFTTT applets we've created to help you generate real estate leads for free. 5. Your Complete Real Estate Prospecting GuideAs the industry, local markets, and technology all change, the best practices for how to prospect are ever-evolving as well. Here's everything you need to know about prospecting for buyer and seller leads, so you can keep growing your business. This is ideal for the slower months, so you can "farm" for prospects and then have a wealth of clients in preparation for the busy season. 6. Real Estate Smartphone Tricks: Using Your Phone's CalendarA Realtor's life is filled with appointments, phone calls and to-dos—and that doesn't even include our so-called social life. We need one place to see everything going on in our life, whether it's work or play, and be able to see it quickly. Here's how your smartphone's calendar can help you do just that. 7. What does Gary Keller have to say about "focusing" on success? This #1 Team Leader tells you.Once a year, top producing luxury team leader Matt O'Neill evaluates the seven elements in his life that require his attention in order to strive for personal growth, professional growth, and self-improvement. Here, Matt shares those seven elements and leads you through your own personal self-evaluation. 8. Real Estate Marketing 2020: Special Dates and Themes2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers—and future homebuyers—expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content! 9. Friday Freebie: Let this CRM Coach You to Success in 2020Determined to hit all your commission goals in 2020, but need just a little bit of help to get there? In this week's Friday Freebie, real estate CRM meets real estate coach… and you get 30 days to try it out. 10. The Importance of Self-Care for Real Estate AgentsThere's an excitement buzzing in the air as 2020 approaches. A brand-new year filled with new beginnings awaits you, and how well you take time for yourself will greatly determine the level of your fulfillment. Remember, success and happiness are not measured only by the income you produce. Quality of life includes your health, family and friends. Are you ready?
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Responsibility as a Digital Citizen
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WAV Group Launches New Mobile App
As the year winds down and the holiday spirit lifts us all, WAV Group would like to show our APPreciation to our friends who are kind enough to read our articles and reports. Thanks to the efforts of David Gumpper, who manages the WAV Group Technology and IT projects, WAV Group is proud to announce the launch of the WAV Group mobile app.
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Millennial Real Estate Facts and Tips
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Safe Selling: How Taking the Literal High Ground Can Protect Your Agents
There are several subtle tricks that real estate agents can use to psychologically "turn off" a predator who's posing as a prospect. We've talked about about a few of them over the last few months--everything from maintaining control of the showing time to a phone technique that agents can use to screen prospects. This week, we're sharing a simple secret that can demonstrate to predators that this agent is not one to mess with. That secret? Taking the high ground... literally. Watch the video above to learn: How standing slightly above a prospect unconsciously signals the agent's dominance How agents can find slightly elevated surfaces to stand on when greeting prospects at a listing or public place Why this simple act works as a "buzzkill" to potentially dangerous prospects Why legitimate prospects won't be affected by this technique--so agents don't have to worry about alienating them Next week: The sales technique that turns off predators, but makes real prospects feel like a million bucks!
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Safe Selling: The 'No Influence' Sales Strategy that Deters Predators
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Finding Profit in the Likeliest of Places
One of the biggest challenges facing brokers today is pressure on their net profit margins, according to Real Trends' Q4 Broker Sentiment Survey. Understandably so. Real estate has changed so much in the past 10 years that new components, such as digital technology, are now part and parcel of working in the industry.
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Long-term Relationship with Tech Partner Leads to Long-term Client Relationships for Florida Brokerage
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Winning More Listings through Teamwork and Technology
"We're just not into selling," isn't something you expect to hear from a real estate team. But that's exactly what Gabriel Dusharme and Brian Voigt of The Voigt Advantage team have to say about their approach to business. Instead, the pair prefers to focus on caring for their clients and guiding them through the home buying and selling process. That care extends to the technology they use to get their clients' homes in front of as many buyers as possible. In this interview, Dusharme and Voigt share how they leverage technology to drive a positive client experience.
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Admins Rejoice! Your brokerage is about to update its phone system
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What Are the Advantages of Becoming RESO Platinum Certified?
With a technology career that spans three decades, Rob Larson is one of RESO's most knowledgeable volunteers as chair of its Data Dictionary Workgroup. Larson also is the Chief Information Officer of the California Regional Multiple Listing Service (CRMLS), the largest MLS in the nation. In this video interview, Larson discussed how being RESO Platinum Certified benefits both MLSs and brokerages. "One of the advantages of being involved in RESO is having future perspective on where things are going," said Larson. RESO Data Dictionary updates allow the ability for coordinated changes for both vendors and end users. CRMLS has been Data Dictionary Platinum Certified – RESO's highest-level – since 2015. RESO Platinum Certification benefits CRMLS membership because CRMLS makes the Data Dictionary native to the MLS system, creating a streamlined consistency between MLS system input and third-party products. Larson discussed why vendors are benefiting from RESO and explained the importance of the stability and consistency the organization provides. "I think we all see that we're changing things – keeping up with the Dictionary as it's growing," said Larson. He further stated that with each new version of the Data Dictionary, "the expectation is that level of change is going to drop dramatically." Brokers who are members of multiple MLSs benefit from the consistency that occurs with RESO standards. "There are some brokers that very clearly see the benefit," said Larson. "They are in the position of aggregating data. They are in the position of being members of multiple MLSs, so that consistency really lowers the cost of operation for their technology ventures." Larson offered MLSs advice on how to prepare for RESO Platinum Certification: organize your communications have a laundry list of benefits ready to share with members Ultimately, when the Data Dictionary is rolled out and the listing form changes, "there's a pain point to the membership," said Larson. Re-educating members on new terminology is important and should not be overlooked. The RESO Data Dictionary Workgroup is always looking for new members. | JOIN NOW or CONTACT ROB LARSON RESO 2020 Spring Tech Summit – New Orleans! Plan ahead! The next RESO conference is in New Orleans, April 20–23, 2020. Book your room now at the Hilton New Orleans Riverside! | EARLY BIRD DETAILS
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RESO Elects 2020 Officers and Directors
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Broker Public Portal Names New Board Officers
The Board of Managers of the Broker Public Portal today announced its Board members for 2020. The Broker Public Portal, which is owned and operated by real estate brokerages and MLSs and operates a joint venture with Homesnap, Inc., connects consumer home searchers to over one million real estate professionals in America today through more than 200 MLS agreements. The five real estate industry leaders joining the Broker Public Portal Board of Managers include Nick Bozovitch, Chief Information Officer of Howard Hanna Real Estate Services; Chad Gilbert, President and Owner of RE/MAX Suburban; Tom Hosack, CEO, President, and Broker for Berkshire Hathaway HomeServices The Preferred Realty, and CEO of Berkshire Hathaway HomeServices Northwood Realty Services; Donna Kreps, President of F.C. Tucker Company; and Stan Martin, Chief Operating Officer of Austin Board of REALTORS® and ACTRIS. "The surging success of the Broker Public Portal attracts real estate industry's most trusted and forward-looking leaders," said John Mosey, Chairman of the Broker Public Portal and CEO of NorthstarMLS, a regional MLS serving Minnesota and Western Wisconsin. "We have almost 90 percent of the property listings in America coming from 48 states. The Broker Public Portal with Homesnap has delivered millions of free leads to agents, a number we expect to grow significantly every year. Our new Board of Managers will accelerate the reach of, and our industry's commitment to the mission of, the Broker Public Portal," Mosey added. The Broker Public Portal Board of Managers includes, as it notes in its charter, a "fair and balanced group of executives who represent the interests of large brokers, medium brokers, small brokers, independent managers and multiple listing service organizations." The agent count of participating firms establishes the size of brokerages eligible. 2020 new Board members: Nick Bozovitch, Howard Hanna Real Estate Services Chad Gilbert, RE/MAX Tom Hosack, Berkshire Hathaway HomeServices Northwood Realty Services Donna Kreps, F.C. Tucker Company Stan Martin, ACTRIS 2020 Board of Managers also includes: Alon Chaver, HomeServices of America Tim Dain, MARIS Craig Cheatham, The Realty Alliance Joan Docktor, Fox and Roach Realtors Rebecca Jensen, Midwest Real Estate Data Craig McClelland, BHGRE Metro Brokers Bill Miller, Metrolist John Mosey, NorthstarMLS Christina Pappas, The Keyes Company Pat Shea, Lyon Real Estate Gurtej Sodhi, Crye-Leike Andy Starck, Starck Real Estate Each officer term is three years, with about one-third of the directors rotating off each year. About the New Board Members Nick Bozovitch Bozovitch is the Vice President of Technology at Howard Hanna Real Estate Services. Working closely with the executive team, he oversaw all IT operations and technology initiatives in support of the company's growth as it became the third-largest brokerage firm in the United States. Bozovitch also serves in advisory roles for the Allegheny County Airport Authority and the Greater Pittsburgh CIO Group. Before joining Howard Hanna in 2014, he served in key strategic, operational, and technical positions at a large global law firm for more than 13 years. Chad Gilbert Gilbert is President and Owner of the rapidly growing RE/MAX Suburban and Precision Title Company. From 2015 to 2016, the company grew by $250 million and was recognized as the No. 1 RE/MAX in Illinois and the No. 14 largest RE/MAX by volume in the country. Gilbert and his wife and co-owner Sarah Gilbert were honored in 2016 with RE/MAX's "Above the Crowd!" award, which recognizes individuals for their commitment to the RE/MAX brand within their office, the RE/MAX network and their community. Tom Hosack Hosack is the CEO, President, and Broker for Berkshire Hathaway HomeServices The Preferred Realty in southwestern Pennsylvania, as well as CEO of Berkshire Hathaway HomeServices Northwood Realty Services in northeastern Ohio. With over 1,800 agents and 54 offices, they are ranked No. 1 in market share in their region. Before his 26-year career in real estate, he was the principal of a general contracting company, but has now been in real estate for over 26 years. Currently, Hosack serves as President and board member of West Penn Multi List, top 75 director for NAR, RES board member for NAR, and board member and executive committee member for UpstreamRE, as well as a past Chairman of the Realty Alliance. Donna Kreps Kreps is President of Residential Real Estate for F.C. Tucker Company. With over 1,500 agents statewide and over $3.2 billion in sales, it is the largest independent real estate firm in Indiana. It also ranks among the largest independent real estate firms in the nation. She has been with the 100+-year-old firm for over 25 years. She was named Executive VP in 2007, President of the Residential Division 2016, and is the first female executive of the company. She has won numerous awards including the recipient of the coveted Fred C. Tucker Senior Award in 2016. She holds a Graduate, REALTOR® Institute (GRI) designation. Stan Martin Martin is the Chief Operating Officer (COO) of the Austin Board of REALTORS® (ABoR) and ACTRIS, which provides MLS services to over 15,000 subscribers in Austin, Texas. He has worked in the MLS industry since 2004, providing a strong combination of product management and operational expertise to organizations. Martin currently serves on The MLS Grid Board of Directors, NAR's Leading Edge Advisory group, and was appointed by the Council of MLS to serve on the MLS Technology and Emerging Issue Advisory Board beginning in 2020.
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What Do You Really Know about Apartments.com?
The other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com? Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, that it does not cost anything for an agent, broker or an MLS to have these listings on Apartments.com, and that the site is positioned in our industry as a lucrative lead source. We were absolutely amazed that you could find homes, townhouses and condos using Apartments.com network, which boasts none different rental sites: Apartments.com, ForRent.com, ApartmentFinder.com, Apartamentos.com, ForRentUniversity.com, After55.com, WestsideRentals.com, CorporateHousing.com and ApartmentHomeLiving.com. Each of the different sites fill a different niche for renters. You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary—Apartments.com does not charge the agent, broker, or the MLS. They don't even charge for the leads because they follow the Fair Display Guidelines: "Your Listing, Your Lead." Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network. Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 20 million renters visit their sites every month—the #1 most visited rental source in the country! Second, as renters go from renting to wanting to buy a home, they will come to the rental agent first. The best news? There are already 205 MLSs connected with Apartments.com. To find out if your MLS already offers the Apartments.com Network to you, click here. If your MLS was not on the list, click here to get them added.
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Safe Selling: 4 Times Real Estate Agents Should ALWAYS Have a Showing Buddy
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HomeSmart Adds 650 Agents with Latest Acquisition
The real estate industry fosters dynamic competition among 85,000 brokerages who focus on growth though recruiting agents and acquiring companies. There are a few brokerages with business models that offer agents full commission (100%). Among those firms, one breakout company is HomeSmart, who receives income on transaction fees. I had the opportunity to visit the HomeSmart operation in Phoenix a few years ago and remain impressed by their hub-and-spoke regional office configuration. All administrative staff are housed in the hub; agents have keyless entry into the satellite offices powered by SmartReception virtual receptionist technology. The SmartReception concept is worth checking out if you have not yet had the experience.
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New Cloud CMA Integration with Buyside Offers Intel on Real-time Buyer Demand
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29 Technology Companies to Present at Keller Williams' futuRE Pitch Battle
29 technology companies have been named to present at futuRE, an invitation-only real estate technology pitch battle. Powered by Keller Williams, futuRE will focus on "where the next generation of real estate begins." During the pitch battle, 29 tech companies will compete for votes from agents for the opportunity to operate within the Keller Williams ecosystem and the Keller Cloud, a proprietary, AI-fueled real estate cloud for Keller Williams agents. More than 450 real estate leaders on-site will vote together with agents in North America via livestream to select 10 finalists, one finalist per theme, to prioritize and onboard into the Keller Cloud. The themes and the companies are as follows: Agent OperationsFollow Up Boss, Clarity Office Anywhere and Virtudesk AI/Predictive Analytics / Automated ValueEstimateON, The Ibuyer App, and Likely Sellers Automation / Time ManagementConversation Monster, Verse.io, and Homebeat Community / Sphere of InfluenceHome Hub, Handwrytten, and Iovox Call Tracking Education / LearningAceable Agent, Digs, and Keeper Tax – Tax Filing End-to-End Consumer Experiencehomediary PRO, PoolStar, and MooveGuru Lead GenerationSlydial / Slybroadcast and Taradel Property ManagementReal Market Tech, HomeJab, and APP (Automated Property Promotion) SearchSocial Survey, Reonomy, and RealScout Buyer Graph Social Media / VideoYlopo Dynamic Video Ads (DyVa), VlogEasy, and Paradym Marketing Suite The first place winner will receive a $15,000 prize and second place will receive a $5,000 prize. Top winners will be priority onboarded onto the Keller Cloud ahead of other finalists. "With futuRE, we're again displaying our deep commitment to empower our agents with choice," said Jeff Tamaru, head of corporate development, Keller Williams. "We expect our inaugural technology pitch battle to offer up a host of more best-in-class options for agents to choose how they want to run their business within the Keller Cloud." The futuRE event will take place at the Aria hotel in Las Vegas on Dec. 9 and 10. The group of 29 tech companies was selected from an original list of more than 80 companies competing for access into the Keller Cloud during a weeklong voting process that happened in November 2019.
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How Commission Advances Can Help You Retain More Agents
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8 Ways to Generate Free Real Estate Leads with IFTTT
IFTTT (If This Then That) is a free internet tool to get unrelated apps and websites to talk to one another. IFTTT works by connecting two apps and designating triggers. Whenever an event occurs in one app, a second event automatically occurs in another. It's a fantastic service that has led to an explosion of productivity across the web. As real estate professionals, there is a lot we can do with IFTTT. We can save time by setting our blog to automatically post to Facebook. We can be more responsive to clients by setting up email reminders for a missed call. We can be more organized by synching our phone contacts to a Google Sheet.
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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What Is CRM?
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Safe Selling: The 3 Steps Agents Should Take to Prepare a Home for a Showing
What's one thing that your firm's agents should know about staying safe during a showing? Visibility matters. You may have heard the term, "All the world's a stage." Teach your agents to keep this in mind as they're getting a home ready to show. Why? Because if the outside world can see into the home being shown, a predator posing as a buyer is far less likely to attack. After all, we know that predators who target real estate agents want to isolate them so that the agent can't be seen or heard—or the attack interrupted. In this week's Safe Selling episode, find out how increasing visibility into a listing increases the odds of the agent staying safe and even deterring an attack. Watch the video above to learn: The three things agents should do to prepare a listing for maximum safety during a showing Why it's important that neighbors and passersby can see or hear the agent during a showing How doing the three things above help to foil a predator's plan Next week: Learn the four scenarios where a showing buddy is CRITICAL for agent safety.
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Safe Selling: How Agents Can Use Appointment Times to Establish Control
"Always take power and control wherever you can." That's the advice from agent safety expert Lee Goldstein. In this week's "Safe Selling" video, Lee shares another way that agents can turn off potential predators--by taking control of what time they meet a prospect for a showing. It's a simple tactic. Rather than simply agreeing to meet a new prospect at the time they suggest, Lee recommends that agents tell the prospect they'd prefer to meet them at an alternative time. Because predators look for weakness and subservience in victims, this minor pushback may signal that the agent isn't an easy target, and that the agent is the one in control. Watch the video above to learn: Why this tactic turns off predators, but leaves real clients unphased Why agents should never apologize or ask if the alternate time is "okay" with a prospect Next week: The three safety-minded things agents should do to prepare a home for a showing.
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Real Estate Wars: The Battle for Simpler Transactions
REAL ESTATE IS UNDER SIEGE. AGENTS AND BROKERAGES, WHO HAVE LONG BORNE THE INDUSTRY'S STANDARD, FACE THREATS ON TWO FRONTS. ON ONE, A NEW GENERATION OF CONSUMERS CLAMORS FOR A FLAWLESS AND COMPLETELY DIGITAL EXPERIENCE. ON THE OTHER, DISRUPTORS DESCEND UPON THE INDUSTRY TO OFFER THE EXPERIENCE THAT CONSUMERS ARE NOT GETTING. IN THIS PIVOTAL MOMENT, AGENTS AND BROKERAGES MUST RESPOND TO THESE CHALLENGES OR FACE DECLINE. WHO CAN THEY TURN TO FOR HELP? It's not just an opening crawl to a good story. It's reality. Real estate is very much at a crossroads. Core practices are changing due to a variety of factors—a massive number of new consumers raised on the Internet and smartphones, a groundswell of industry disruptors seeking their piece of the real estate pie, and more. In this environment, the critical role that agents and brokerages play in the real estate industry—facilitator, negotiator, friend—is increasingly undermined, and buyers and sellers are openly wondering: Why have an agent? Why work with a brokerage? Why pay a commission when you can do everything yourself? The answer to these questions has always been that real estate is too complicated, too big, too important to DIY. Consumers need experts and that's why agents and brokerages exist. But the problem is, with so many inherent complications in their core practices, do agents and brokers still feel like the experts? Just look at how complicated it is to complete a transaction. They have different systems for listings, CRM, showings, contracts, signatures, accounting, commissions, ancillary services, and so on. Agents have to enter deals in their systems and then send them to the office. The office then enters the same deals in the brokerage's systems, and then sends it back to the agent for more data entry. Then it comes back to the brokerage again. And when one thing changes—and it always does—everyone has to start all over again. At the mercy of this mess is the consumer, who just wants to buy or sell a home. It looks like agents and brokerages are engaged in the figurative fight of their lives, a conflict in which their profession's place in the industry is at stake. And rather than come together and meet their challenges with a unified front and comprehensive strategy, it's every man and woman for themselves. Admittedly, this is partly the tech world's fault. Real estate is flooded with too much technology and very little of it works together. As a result, the problems the tech world has sought to solve—double data entry, inefficiency, inaccuracy—continue to plague the industry and sabotage the experience agents and brokerages can provide to their buyers and sellers. To that, Lone Wolf says: No more! We're here to make real estate simpler. We started 30 years ago and, in that time, have worked with thousands of brokerages and millions of agents to deliver the kind of technology they want and need for their jobs. We believe in the industry and the pivotal role your professions play in the experience of hundreds of millions of buyers and sellers across North America. That's why we do what we do. We want to make it easy for: Agents to create, sign, and complete a deal. Because that also makes things easier for their clients and their brokerage. Brokerages to close a deal and pay their agents and outside parties. Because that makes things better for their agents and their clients. Agents and brokerages to pick and choose the tools that are most valuable to their clients' experience—things like moving services, CRM, earnest money deposits—and plug them into the solutions they use every day. Because that makes things better for everyone. But this is not just lip service. Together with some of the best and brightest tech companies in the world, we're building a digital environment in which agents and brokerages can find all of the solutions they need to run their business and serve their buyers and sellers at the same time. A place where all of their tools connect and work together. A place that puts efficiency and speed and simplicity in the palm of the expert's hands, where it belongs. That place? Lone Wolf's transaction solutions, zipTMS Broker and TransactionDesk. We've already added a variety of upstream and downstream services to each of these industry-leading solutions and will continue to add more in the months ahead. Before long, it will be possible to manage the entire real estate experience—before, during, and after the deal—in this one place. We believe agents and brokerages should remain the stewards of the real estate industry and continue to define the consumer's experience for generations to come. And so they can always turn to us for help. To view the original article, visit the Lone Wolf blog.
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Agents, Brokers Rave about the Redesigned Form Simplicity and Its Ease of Use
How does a real estate association or brokerage cut through the clutter to choose the right transaction management solution that satisfies both agents and brokers? A great place to start is to listen to what agents and brokers who are using a transaction management solution are saying. The truth is a lot of real estate software that claims to be "easy to use" is hard to use for most agents and brokers. Because Florida Realtors owns and operates both real estate's number one tech support firm (Tech Helpline) and a top transaction management firm (Form Simplicity), we get a first-hand look into how agents use technology. When they struggle, we are often the first place they call for help. It's why Form Simplicity invested deeply in a redesign that makes using our transaction management software truly easier to use. After rolling it out to more than a quarter of a million agents and brokers nationwide who have access to Form Simplicity, the feedback has been remarkable. Little things matter If you have never used a transaction management program before, the thought of moving towards a paperless process can be daunting. Newbies require transaction management software to be highly intuitive. They need to be able to jump in, find their way around quickly, and not get stuck. When it comes to designing an exceptional client experience, every agent and broker knows that it is often the little things that matter. For a great software experience, you have to do more than provide a cool-looking, modern layout. You have to make the ability to navigate simply. You have to make the program work as well on mobile as it does on a desktop or laptop. You have to make the experience as frictionless as possible. You want agents and brokers to use the software every day and never think twice about how to find something. It's the little things, like colorful buttons that are easy to identify at a glance or the ability with a single click to expand your view so you can see everything on one page, instead of having to toggle through a bunch of tabs. Put your best features forward In the redesign of Form Simplicity, we put the things agents and brokers want to access first — such as Recent Transactions — upfront. Your most recent transactions are visible and accessible from the Home page. You can even create a new transaction directly from the Home page. We also added Upcoming Tasks to the Home page, and they are color-coded so you can see your next priority. The main navigation menu was redesigned to get you where you want to go faster: there are now fewer tabs and less clutter, but you can still quickly access all the features you need. We also pushed Useful Tools forward, giving agents and brokers the ability to add a new contact, create a clause – and more – now easier than ever to access from the Home page. Most importantly, Forms Simplicity runs faster. Why? As our tech folks tell us, "It's running on a new and fully up-to-date application architecture, from hardware to software," making it more responsive than ever for agents and brokers. Don't take our word for it Again, one of the best ways to select the right transaction management solutions is by listening to what agents and brokers who use it have to say. Right after we started to launch our redesigned Form Simplicity software, we got feedback – almost instantly. Matthew Lemon, with Lemon Drop Realty and 14 years of experience in the business, told us: "I just tried out the NEW Form Simplicity style now, and I have to say it is AMAZING. Love how convenient the new layout is. EXTREMELY professional. I'll be sticking with you guys for a long time. Keep up the great work." Shermeka McSwain, with Bruckman Realty, commented: "The recently updated changes are extremely GREAT… using the navigation, location of information, and the program structure is VERY user friendly. Thank you for the improvements." And Peggy Hall, with Britton Group, who holds the National Association of REALTORS® Seniors Real Estate Specialist (SRES) designation, the Professional Management Network (PMN) designation, is a graduate of the Space Coast Association of REALTORS® Leadership Academy in Florida, shares this: "I began using the New and Improved Form Simplicity the afternoon of the webinar. Super easy transition! Thank you." Glossy brochures, crafty emails, and polished sales pitches can help software firms sell their products more successfully. But nothing can sell any product more effectively — or stop a product in its tracks — than testimonials from those who use the software. And when they rave about their experience, you know you got it right. See it for yourself. Go to formsimplicity.com today to discover the only transaction management software solution created by Realtors for agents and brokers and still 100% owned by Realtors. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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The 6 Trends We're Seeing in Top Real Estate CRMs
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Heads Up: brokerWOLF Reporting Is Getting New Features
Hey, brokerWOLF users! Lone Wolf is rolling some new features rolling out for you this week, and we think you're going to like them. It all starts with the built-in reporting function. So what changed? Well, look at your old reporting workflow. Now look at T.C.1. Now back at your old workflow. And back at T.C.1. Notice any differences?
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RESO Open for Curriculum Topics to Working with Real Estate Data
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Compass Acquires Detectica, Deepening Artificial Intelligence and Machine Learning Capabilities Across the Compass Real Estate Platform
Compass today announced that it has acquired the New York City-based, artificial intelligence (AI) and machine learning (ML) company, Detectica. The Detectica team, including its founders Dr. Foster Provost and Dr. Panos Ipeirotis, join the Compass AI team led by Chief Technology Officer Joseph Sirosh.
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Safe Selling: New Listing? Here's Why Agents Should Meet the Neighbors
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Pocket Listing Ruling Opens Up Inventory
Pocket listings are off-market listings which may never reach the public market through the MLS. Sellers choose to keep listings off market mainly for privacy reasons or they hope to retain more value through the perception that the listing is more exclusive than listings in the MLS. Last week, the board of the National Association of Realtors overwhelmingly approved a new pocket listing policy (sometimes known as "whisper" listings) with a 729-70 vote in favor of instituting the controversial new policy. Under the Clear Cooperation Policy (also known as MLS Statement 8.0), listing brokers who are participating in a multiple listing service are required to submit a listing to the MLS within one day of marketing the listing to the public. According to NAR, MLSs will have until May 1, 2020 to adopt the policy.
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HER Realtors Launches kvCORE from Inside Real Estate to Fuel Growth in 2020
HER Realtors, ranked by the RISMedia Power Broker Report as one of the top 100 largest brokerages in the country, has partnered with Inside Real Estate to provide kvCORE to their over 1,250 associates. The platform will serve as a comprehensive tech ecosystem, allowing associates and teams to manage their entire business in one location, driving increased efficiencies and higher productivity for HER Realtors' growing footprint of associates throughout Ohio and Northern Kentucky.
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Lone Wolf Launches Integration Between zipForm Plus and brokerWOLF
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Insider's View: MoxiWorks Acquisition of Imprev
At 6:30 am, a text appeared on my phone from a great friend and former colleague. The story he sent had this headline: "MoxiWorks Acquires Imprev, the Best-in-Class Marketing Automation Service." My immediate reaction? This was fantastic news for Imprev and MoxiWorks. My DNA is part of Imprev. I've had the pleasure of knowing and working with Renwick Congdon, founder of Imprev, for nearly 20 years. Both firms are Seattle-area based. Both have hired and developed a team of exceptionally talented, passionate, and loyal employees. These folks are super nice people whom you enjoy being around.
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California's Vince Malta Takes the Reins as President of the National Association of REALTORS
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Industry Executives Talk Branding, Profitability and Disruption in Real Estate at NAR Annual Conference
Several real estate industry executives discussed real estate branding, profitability, and disruptors during a panel session at the 2019 Realtors Conference and Expo in San Francisco, California. Realogy Expansion Brands CEO Sherry Chris moderated the session – "NAR Talks to the C-Suite: Disrupted! Is Our Industry on a Path for Significant Change or is it Business as Usual?" – with five industry leaders in a lively exchange.
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Safe Selling: A Script (and a Trick) for Screening Prospects
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How the RESO Universal Property Identification Can Benefit Brokers
The work of the RESO Universal Property Identifier (UPI) Workgroup, led by Chair Mark Bessett of the California Regional Multiple Listing Service (CRMLS), is an excellent example of "When brokers talk, RESO listens." The UPI serves a need that the members of the RESO Broker Advisory Workgroup identified as being highly valuable to brokers and their agents. The RESO UPI provides benefits that are broad and deep. Among other things, it can: eliminate duplicates of the same parcel provide for easier identification of parcels across market boundaries help unify public records from multiple sources in one display deliver faster updates to physical property characteristics The RESO UPI is already receiving broad adoption. The Zillow Group, CoreLogic, CRS Data, and WolfNet are all in on using the UPI. The key is how brokers will leverage the UPI as more data aggregators adopt this RESO standard. David Gumpper – head of the RESO Broker Advisory Workgroup, former CTO at Michael Saunders and current CTO at WAV Group – shares his workgroup's feedback on how brokers will benefit from the RESO UPI: What does the RESO UPI standard mean to brokers? A UPI removes the problem of duplicate properties displayed on broker and agent websites when they belong to multiple MLSs. To get maximum exposure for the seller, an agent will list a property for sale in both MLSs. Most data providers either do not deduplicate listings in a data feed or spend a tremendous amount of effort to remove duplicate properties. Give an example of how a brokerage can use the RESO UPI. The UPI offers the ability for brokers and agents to have parcel-centric websites that can display all the properties in a market area and designate them for being either on-market or off-market. The advantage of this strategy enables real estate websites to have the same depth in a market area as the national websites.’ What additional advantages can the RESO UPI deliver to brokers? The UPI gives brokers better reporting and knowledge of events during the life of a home. Tax records offer minimum information about the events of a property. The UPI can be a wider source that includes tax records to build integrations across platforms for the portability of information or business intelligence. JOIN THE RESO UPI WORKGROUP | LEARN MORE ABOUT THE UPI Check out past RESO blog posts on the RESO UPI, including: RESO UPI is Catching On as Big Data Aggregators Adopt New Property ID Standard Video Blog: How the RESO Universal Property Identification Benefits the Real Estate Industry
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DocuSign and Lone Wolf's zipForm Plus Deepen Partnership
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Howard Hanna Adds 'Find It First' Program to New York Market Areas
The Howard Hanna online real estate search differentiator, Find It First, is now available in the company's New York market areas: Buffalo, Rochester, Syracuse/Central New York, Albany/Capital Region and the Southern Tier. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on on the company's website, HowardHanna.com, before it hits the open market.
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10 Things to Do in San Francisco during NAR Annual
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Sotheby's International Realty Introduces Spatial Computing to its Curate App
Sotheby's International Realty announced that its Curate by Sotheby's International Realty augmented reality (AR) app has expanded into spatial computing and is now available on Magic Leap, the pioneer in spatial computing. Available for Magic Leap One, Curate by Sotheby's International Realty will further enrich the home buying and selling experience for both sales associates and consumers. The Sotheby's International Realty® brand is the first real estate company to implement spatial computing for its listings, which merges the real world with virtual home stagings. "Taking Curate by Sotheby's International Realty beyond augmented reality and into the spatial computing platform demonstrates how the Sotheby's International Realty brand continues to focus on visualization tools that enable real estate professionals to expand their business and serve their clients," said John Passerini, global vice president of interactive marketing, Sotheby's International Realty Affiliates LLC. "Through the Magic Leap affiliation, Sotheby's International Realty arms independent sales associates with innovative technology that both exceeds consumer demand and sets a standard for the industry. We envision the addition of spatial computing will be implemented in various homebuying and selling scenarios, but particularly in helping agents demonstrate to developers how they can leverage technology to help prospective buyers imagine themselves in a new home." "We're looking forward to working with the Sotheby's International Realty brand as they launch their Curate application into our diverse ecosystem of experiences," said Rio Caraeff, Chief Content Officer, Magic Leap. Spatial computing enables Curate by Sotheby's International Realty users to enrich their virtual staging experience. Utilizing a lightweight, wearable computer headset, users can interact with digital content in a home environment with an easy-to-use controller; enabling them to manipulate virtual stagings to best suit home design needs and interact with built-in shop-the-room furnishings, all in the context of the room they are standing in. Curate by Sotheby's International Realty has been developed by roOomy, the leading virtual staging technology platform specializing in 3D modeling and rendering, AR, and virtual reality (VR) content creation and application development. The integration with Magic Leap is the latest launch for the Sotheby's International Realty brand in its continued work with roOomy. Virtual stagings within the app can be ordered with roOomy. To learn more about the app, click here.
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Safe Selling: Why Copying that Driver's License Won't Keep You Safe
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Heading to NAR San Francisco: 3 things to know
These three things should help make NAR San Francisco a much better experience: 1. NAR Conference scheduling tool The NAR conference schedule features more than 100 sessions. So how do you decide what to attend? At the NAR website, there is an online scheduling tool that lets you cut through the clutter by filtering by the audience and topic. For example, if you are a broker-owner attending NAR and your focus this year is on technology, in the pull-down menu, you can select "Broker/Owners/Managers" as the Target Audience and then "Business Technology & Innovation." If you are more interested in Broker Management topics, select that from the Target Category pulldown, and hit submit. The NAR scheduling engine automatically creates a list of recommended sessions – a complete schedule for every day of NAR Annual with the time, topic, and a link to the full details of each recommended meeting. 2. NAR Bus Schedule Sadly, the streets of San Francisco are not only challenging because of the steep hills and because of a severe homeless problem. NAR has a webpage with information about getting to the new Moscone Center here, including bus shuttle times, followed by a list of hotels and the route numbers for each. Shuttle buses will scurry you between key hotel locations—all accessible to the major NAR hotels—and take you to the new Moscone Center. The Moscone Center has been completely rebuilt and is now multi-story with three major wings: North, South, and West. NAR also is providing a downloadable "safe walking route" in a PDF here (but I could not get it to work). Here's a link to the NAR Hotel Map (PDF). 3. The NAR Annual App Every year, it seems mobile apps for conferences overall get better, more useful. That's certainly the case with this year's NAR Annual mobile app. It is easier than ever to find the booth number of exhibitors in the Expo. Exhibiting firms are sorted by categories from 1031 Tax Deferred Exchanges and Accounting to VR, Warranties, and Yard Signs. Or you can do a quick search by name, but that's not quite as efficient, often yielding more results than you need. The app allows you to create a personal schedule, so you won't try to attend two conferences set for the same time. You can easily find info on the speakers, all at a push of a button. It even allows you to favorite items so you can find them later under the "Heart" on the bottom of the app's screen to quickly pull up those "can't miss" sessions. It is available in the Apple App Store here and Google Play here. I will recap my personal highlights and favorite takeaways from NAR, so if there is something I should put on my radar, send an email to [email protected]
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Top 10 Most Popular Articles of October
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Broker Public Portal: Fuel for the Rocket Growth of Homesnap
Homesnap now ranks No. 5 on The Washington Business Journal's 2019 List of Fastest-Growing Companies. Homesnap's technology powers the Broker Public Portal effort, and its growth as a company has been jaw-dropping. In three years, Homesnap has grown a whopping 6,176.6% as the BPP initiative drove its expansion into 200+ markets across the country. Homesnap is now accessible to over one million real estate agents and brokers. And there's more. It not only breaks into the TWBJ's Top 5 list, but Homesnap is also the number one real estate company to land on the list of the Top 75 Fastest Growing Companies.
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Real Estate CRM Basics
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6 Real Estate Trends to Keep an Eye on in 2020
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MLS Policy 8.0 Clear Cooperation: Kills Pocket Listings, Creates Legal Concern Over Coming Soon
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Guaranteed Rate and @properties Enter into Mortgage Origination Joint Venture Agreement
Guaranteed Rate, Inc. and @properties, one of the nation's largest residential brokerage firms, today announced that they have formed a new joint venture, Proper Rate, LLC. The new company, which plans to launch early in 2020, aims to deliver a high-end, customer-focused retail mortgage lending experience. The combined strength of leadership and technology from two of the industry's top companies will drive growth in select markets around the country.
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Broker Public Portal with Homesnap Hits an All-time Traffic High
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Realogy Modernizes Agent and Broker Learning: Launches New Digitally Driven Learning Platform
Realogy Holdings Corp. announced the launch of its new dynamic, interactive and digitally driven Learning Platform for affiliated agents across a number of its well-known brands. The Learning Platform will be white-labeled for each brand and comes at no additional cost for affiliated agents and franchisees. CENTURY 21 University is the first Realogy brand learning portal to be upgraded, while the Better Homes and Gardens Real Estate, Coldwell Banker and ERA brands will roll out their new learning platforms by year end.
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Success Story: San Diego Team Triples Their Transactions with Software Switch
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WomanUP! Celebrating Empowerment with an Excellent Leadership Conference in San Diego
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Safe Selling: How to Spot Dangerous Red Flags Over the Phone
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Upstream Now RESO Certified
Upstream has joined the growing list of companies now RESO certified. The Real Estate Standards Organization (RESO) was formed to create industry-wide data standards to help make it easier to leverage real estate information that directly benefits MLSs, brokerages, and technology vendors. The RESO Certification Program is the real estate industry's seal of data excellence as it ensures that MLSs, technology vendors, and brokerages have correctly implemented RESO data standards. Earning this independent validation from RESO solidifies Upstream's work and vision for data control by brokers.
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How Tomlinson Sotheby's Uses Innovative Tech to Recruit and Train New Agents
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Wendy Forsythe on Cultivating Relationships within Your Brokerage to Drive Success
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RPR On America's Commercial Real Estate Show with Michael Bull
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Safe Selling: 5 Tips for Staying Safe on Social Media
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Future of Online Identity Verification
Due to rapidly developing technology and a growing threat from identity fraud, the online verification process needs to keep evolving. Most individuals are already used to security measures like entering a PIN number or signing on the (virtual) dotted line to complete a transaction. But for high-value agreements, businesses often need to verify the identity of the person doing the electronic signing or data entry. This not only makes the process more secure, but it also helps companies meet compliance and regulatory requirements.
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