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Broker Newsletter, Magazine, and Resources Strategy
For the past 10 years, Marilyn and I have been saving for an Airstream to reimagine our lives as empty nesters. This year, for our 25th anniversary (silver), we finally had the savings to take the plunge. Little did we know that Airstreams are sold out across America, but that is for a different story. I am finding the experience of being a new Airstream owner remarkable, and was reminded of how many real estate brokers fall short in making their clients feel like they are part of a brand with a tradition of excellence. I feel like being an Airstream owner is the beginning of something special.
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Fallen Deals Are Like Fallen Angels
There is one metric on the financials that gains little attention by brokerages: Fallen Sales, or Deals Fallen Through (DFT). They are on everyone's productivity report, but when asked why the number is what it is, no one can explain why these deals are lost. It is surprising on how much business is lost every month because of a fallen sale. It is more surprising that only a few people dive into the why and how this business is lost, and if they can resuscitate or learn how to make a deal to fly again. Peter McGarry, of McGarry Properties, and I have had several discussions on the topic of DFTs. Our conversation ranged from what is the number of DFTs to the value of an agent's experience when a manager assists to get a deal back into flight. We also discuss how technology might be leveraged as an emergency medical team before the patient hits the ER room. This vlog is a snapshot of our conversations, and for us, highlights DFTs as an essential metric that impacts all the brokerage's business pillars. Also, in a few weeks, be on the lookout for an interview with a branch manager on why DFTs are important to her. Chapters Meet Mr. McGarry The number of deals that don't make the closing table The financial outcome when deals are able to fly Agents don't want your presents; they want your presence. — Matthew Ferrara Deal doctor versus resuscitation Use case for AI/ML? DFTs stats: fact or anecdotal Raising the red flag before the accident DFTs versus the three pillars of a brokerage: recruiting, retention, and productivity Best agents to recruit! Birds of a feather flock together Reference: RealTrends Top 500 Brokers To view the original article, visit the WAV Group blog.
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Scale Up During a Pandemic
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Realtor Safety Is Serious Business All Year
September Is National REALTOR Safety Month Imagine the excitement and anticipation of getting a new client. You decide to meet at the perfect home. You get out of the car, lead the new client inside and before you can ask their opinion of it, you are brutally attacked. Unfortunately, many agents have experienced attacks such as this; some have lost their lives to criminals posing as potential clients. Moreover, far too many attacks go unspoken and unpunished.
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Buyside Broker Customers Collaborate on Awesome Homeowner Program
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A Season Like No Other: 3 Tips for Managing in an Unpredictable Market
This year has been a roller coaster for real estate, to say the least. For months, experts were predicting every possible outcome for the summer, from totally tanking to the biggest selling season yet. Businesses in every industry combed through budgets, figuring out ways to accommodate the expected decrease in revenue. Real estate expected to see fewer buyers out and about, and brokerages buckled down. I'm sure many of us sat on the edges of our seats, waiting to see what would happen. If anything, though, lower mortgage rates encouraged home buyers to kick their search into high gear—even if they hadn't been looking previously.
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Secrets to Lead Generation Success
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The Land Broker Co-op Partners with RealX to Modernize Solar, Wind, and Mineral Property Rights Transactions
RealX, America's first and largest online property rights exchange, and The Land Broker Co-op (the "Co-op"), have agreed to provide a turnkey solution for transacting property rights for the Co-op's 16,000 land-focused real estate agents. Property rights include leasing land for solar, wind, oil and gas, timber, cellular towers, and more. "Our agent members are the best-of-the-best when it comes to providing land services to their clients. RealX provides our members with a transparent online exchange to help landowners generate income from their land by easily connecting them with the leading companies in energy (solar/wind/oil and gas), communications (cellular towers), building materials (timber), and many others," said David Light, CDO (Chief Development Officer) for the Co-op. "RealX has organized and modernized a highly-fragmented multi-billion-dollar marketplace," said Dan Murphy, President of the Co-op. "They are providing a vehicle for agents and their landowner clients to proactively market their properties directly to the buyers within each vertical, giving themselves the best opportunity to unlock additional income. No longer are landowners stuck waiting for a deal to come to them without professional assistance. Co-op agents and their clients will be the best positioned to lease their land for renewable energy as the boom continues." RealX is an independent national exchange that brings buyers and sellers together in a technology-driven marketplace that facilitates property rights transactions. "Our goal is to unlock the value of every property for both the landowner and the company leasing the property. Energy companies on the exchange can search, compare, and connect to landowners and their agents in just a few clicks – no more cold calls, postcards, or knocks on the door. We build trust, transparency and control into what was once a complicated and opaque process," said Luke Glass, CEO of RealX. RealX has experienced an average month-over-month user growth rate of 51% this year, achieved throughout the pandemic. In addition, the Co-op's website, landbrokermls.com has been the land industry's fastest growing land website since the Co-op was founded in 2018. Glass expects Co-op agents will register millions of acres across the U.S. in the RealX exchange, becoming the top agents in the country transacting property rights.
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RPR Launches New Shortcuts Menu for Guided Tours
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How Goli Marketers Are Blowing It with Their Influencer Strategy
Ever notice when people you follow on social media give a shout out to a product, or do an unboxing or a product review? Those people are usually being compensated because they are influencers (influencer is a term for word-of-mouth marketing on social media). I am going to share a relevant influencer story about my daughter then wrap it up with an influencer strategy for real estate.
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How to Engage with Your Past and Current Clients for Life Using One Platform
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When Does a High-Volume Lead Gen Site Make Sense for Your Team?
As a coach, I'm blessed to work with many team leaders across the country. Whether these are teams with just a team leader and an assistant at the time, or team leaders that are also broker/owners, and everywhere in between, the topic of using a high-volume lead gen site comes up frequently. I realize that not all of you are in the same place in your business/team structure, so I'm going to break this down as specifically as possible:
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WordPress 5.5 Update Features and Gotchas, WCAG News for ADA
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5 Ways Brokers Can Help Agents Succeed Right Now
These challenging times are testing the strength of teams and brokerages across the country. What are you doing to step up and make sure your agents are thriving? Brokers must equip their agents with the best resources and the latest knowledge to tackle today's challenges and build a strong framework for success. See five ways brokers can help agents succeed right now!
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Commercial Market Chat with Deena Zimmerman
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TRIBUS Unveils Slack for Real Estate Brokerages
TRIBUS, a leader in the creation of API-based tools for real estate companies, announced the update and launch of its brokerage communication platform, TRIBUS Chat. The brokerage intranet chat and news platform is available, customizable and easy to use. In light of COVID-19, companies have been forced to completely shift their business practices, and as a result, communication has suffered. With TRIBUS Chat, brokerages are able to create channels within their ecosystem to segment communication between teams, agents and managers.
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3 Tips for Working Quickly in Real Estate's Remote Environment
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NAR to Co-Present the Real Estate Industry's Virtual CEO Exchange with RISMedia
More Than 50 Dynamic Industry Leaders Will Be Streaming at Real Estate's Most Powerful Event of the Year This year's CEO Exchange is open to both agents and brokers, and attendees will receive access to live broadcasts as well as replays of all sessions. Special bulk ticketing is available for brokers. Please email any event questions to [email protected] The first 200 registrants will receive a FREE welcome gift from Rocket Mortgage by Quicken Loans and a FREE, 3-month Premium-level ACESocial account.
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Let RESO-Standardized Data Choose Your Next Brokerage Office Location
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How to Recruit Real Estate Agents: Attracting the Best Team
Real estate is an extremely competitive industry. It is crucial to have a top-notch team of agents supporting your brokerage, and keeping you in business. What is the best way to go about recruiting the talent you need? When planning your approach to recruit real estate agents to your brokerage, consider what you are able to offer agents, and capitalize on it. Once you establish a clear message and brand, you will be able to attract the agents you need to make an outstanding team.
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First American Home Warranty in Lone Wolf Transaction Management: Broker Opt-out Is Available
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How to Train Your Real Estate ISA
How effective is your ISA onboarding process? The inside sales agent, or ISA, is an integral part of the real estate industry. They're the ones "dialing for dollars" and quickly generating leads, making them a basic part of your company's revenue generation process. If you want your ISAs to do their best work on your real estate team, you've got to provide a strong foundation for their performance through onboarding. We'll walk you through how to set goals and provide hands-on training sessions to your new ISA, so they are prepared and excited to succeed in their role. And though we'll highlight ISA-specific examples, these onboarding principles could be applied to support any type of employee. Let's dive in!
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Research-Powered Communication Is Rocket Fuel for Marketing
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TRIBUS Launches Brokerage Insider Podcast
TRIBUS announced today the launch of Brokerage Insider, the tech vendor's new podcast geared toward helping brokers, real estate agents and professionals identify, navigate and solve the problems that face real estate today. "I speak with people who I find to be some of the top minds in real estate right now to learn not only how to make real estate technology better, but also how to solve all these new problems we continue to encounter in 2020," says Eric Stegemann, CEO of TRIBUS. "We thought the best way to find answers is to ask. It's simple, but in our first seven episodes we've already decoded topics like digital accessibility in real estate, how AI is reshaping photo imaging, and how markets around the globe are reacting." At launch, Brokerage Insider features interviews from Peter Schravemede of BoxBrownie, Brandon Doyle (smart home tech specialist), Jessica Edgerton of LeadingRE, and many more of real estate's brightest minds. "With so much happening in our industry and so many smart people fighting their own battles to make the experience of buying and selling homes better, these types of conversations need to happen. Beyond that, even the audio geeks in the office were impressed with the sound quality, so we are really happy with the quality of the production as well," says Philip Hegge, U.S. Director with Adfenix. Listen here: Apple Spotify Captivate.fm
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All Businesses Have a Story: 6 Steps to Discover It, Craft It, and Tell It
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Coldwell Banker to Expand Its RealVitalize Roll Out to National Affiliate Network
Coldwell Banker Real Estate announced the expansion of its successful pilot home improvement program, RealVitalize, to include Coldwell Banker Affiliates. Following a successful beta pilot period, which launched RealVitalize to Coldwell Banker's company-owned offices in 2019, the program also features process enhancements to enable more affiliated agents to sell homes faster and for more money. All Coldwell Banker Affiliates will be invited to enroll in the program in 2021.
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The Art of the Quote in a News Release
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Upstream Lowers Price as Roster Function Deploys Nationwide
Upstream is getting ready to launch its roster functionality. Unlike typical MLS rosters limited to members/agents, Upstream's rosters are far more comprehensive. Let's look at the example of ABC Realty owned and managed by Jane Austin. Jane has 350 agents across 15 offices, each with a local managing broker. Many offices have teams, and all have non-agent staff who help process transactions.
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Virtual Showings: Buyers and Their Brokers' Considerations
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An Independent Brokerage Thrives in Upstate NY. Here's How.
In Elevate's latest "Casual Conversations" video interview, Elisa Bruno-Midili, Broker and Co-Owner of Cafe Realty in Upstate NY, shares the story of how her small, independent brokerage has been able to position itself to compete for all of the business heading their way as more and more metropolitan city-dwellers are exiting New York City and heading to the country. In past years, Elisa has struggled to compete against large franchise organizations with name recognition but feels that story is changing fast. "Eighty percent of the real estate industry is actually comprised of independent brokerages," says Elisa. "We're the heart and soul of communities, but are only capturing 20% of the business." Elisa claims that, historically, independent brokerages have lacked the marketing tools needed to compete more aggressively. "I've spent seven years searching for ONE solution that would provide my brokerage and my agents with a marketing solution that included CRM, IDX website and comprehensive nurture marketing. I've finally found it with Elevate BOSS, and it's opened up our ability to proactively capture, nurture and convert business coming into our area of New York State." Elevate BOSS is an end-to-end solution that allows brokers, agents and teams to unify all of their online lead generation and marketing under one singular experience. This consolidation of resources is not only cost saving, it also provides valuable insight into the key performance indicators that are needed to successfully run a business. "I personally oversee all of my brokerage's marketing, and Elevate has been been a game-changer in terms of saving me time, money and resources," adds Elisa. But technology is only as good as the people behind it, and when your business relies heavily on streamlined technology, response time can make or break an opportunity. "My Elevate support experience has been amazing," shares Elisa. "Any time I've had a question or needed assistance, I've receive a response right away. I feel like the Elevate team really cares about my business." Want to learn more about Elevate?Schedule 15-minutes with an Elevate Success Coach for a personal walk-through. Like to stream more "Casual Conversations" from Elevate?Check out the Elevate YouTube channel. They release new videos every Friday.
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Recruit Top Real Estate Associates with Technology and Tools
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3 Lessons for Real Estate from a Mid-pandemic Millennial Homebuyer
On July 20, my boyfriend and I bought our first house together. I wanted to share our story for a few reasons. Aside from buying during a pandemic (and experiencing a process in real estate that didn't really exist before), part of my role here at Lone Wolf is to keep an eye on trends in real estate, and I can't tell you how many articles I've seen written on the topic of my generation, the millennial homebuyers.
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RPR Commercial: Map out a Path to Success
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Virtual Showings: Seller Considerations
These days, business as usual looks a little different. Stay-at-home orders, social distancing, and other efforts to slow the spread of COVID-19 make some in-person activities more difficult. Showings and open houses are a bit of a challenge for sellers, buyers, and their real estate agents. We're hearing questions about whether buyers can have their agents go to showings or open houses without them, photograph or video-record the homes, and share the results with the potential buyers. Some have proposed having agents livestream while walking through a property and talking with remotely connected buyers. All these options exist, so long as you address certain concerns.
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Top 10 Most Popular Articles of July
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Why Large Firms Are Growing While Small Firms Face Uncertain Futures: 5 Strategies for Success
While a friend of mine was attending Steve Murray's M&A webinar, he sent me a screenshot showing that small firm valuations are dropping. If you do not know of Steve Murray, I recommend familiarizing yourself with his work. He operates Real Trends, a business consulting firm he founded to focus on valuations, mergers, and acquisitions. Steve knows his stuff when it comes to trend recognition. He is right. Small firms are dying.
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Survey Results: Best Practices for CMA
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zavvie and EasyKnock Partner to Offer Innovative Bridge Option
zavvie, the nation's first iBuyer platform for real estate brokerages, today announced a partnership with EasyKnock to offer homeowners a seamless solution to sell, leaseback and move when ready. Unlike a traditional bridge loan that allows homeowners to buy a new home before they sell their current one, EasyKnock purchases the home, unlocking equity for the consumer to buy their next home contingency-free and to have more control on their move timeline. "EasyKnock provides an immediate and hassle-free solution that helps homeowners tap into the value of their homes without having to move out," said Lane Hornung, zavvie co-founder, and CEO. "Now brokerages working with zavvie can empower their agents with an immediate advantage to win more listings by offering sellers the most options," he added. EasyKnock is the first technology-enabled residential sale-leaseback company that helps homeowners sell their home without moving. Their MoveAbility program helps homeowners planning on moving in the near-term realize the value of their home immediately. Customized sale-leaseback programs are available for single-family homes, townhomes, and condominiums. "EasyKnock and zavvie share a common vision of giving homeowners innovative options to make selling a home easier and faster," said Jarred Kessler, CEO and Co-Founder EasyKnock. "By working with zavvie, real estate agents can help consumers selling a home make their best decision by exploring all of their options." Headquartered in New York City and Charlotte, North Carolina, EasyKnock currently provides its innovative products to homeowners across the country. zavvie is offering EasyKnock as part of its Offer Optimizer brokerage solution.
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Home Buying Recovery Continues
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Howard Hanna Launches New Urban Development Division
Howard Hanna Real Estate Services, the #1 independent brokerage in the country, recently announced its newest growth area, the Urban Development division. Expanding on the company's great successes with new construction developments, including condominiums, the Urban Development division will begin executing their vision with initial focus in Pittsburgh, as announced earlier this month. The company will use a new "technology-first" office as a prototype to initiate the launch of the company's other urban offices, including major metropolitan areas like Cleveland, Downtown Rochester, Buffalo, and Virginia Beach. These City Living offices will specialize in providing best-in-class real estate services with an unparalleled experience to urban buyers and sellers, while also dedicating a full-service process for builders/developers to achieve maximum community growth.
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5 Sales Management Strategies for Brokerages
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Brokers Can Step Up Now and Compete with Online Brands
Real estate brokers do not sell real estate. That is a hard statement to contemplate, but it is true. Real estate agents sell real estate. The goal of a real estate broker is to recruit, train, and support the real estate agents that work with buyers and sellers. Great brokers are continually finding ways to help their agents sell more. Great brokers also regularly measure how much agents sell by utilizing Key Performance Indicators (KPIs) such as the number of transactions per agent.
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Matterport Changes Face Blurring to Opt-in Only
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What Makes a Powerful Brand? 3 Key Things to Include
Real estate is no stranger to brands. After all, a brand is your identity in the real estate world; it's how you present yourself and, ultimately, it's how people recognize you and your real estate business. But there's a lot more to a brand than picking a name and a logo. It's as much about the story you tell as it is about the visual identity you choose. When you're building a powerful brand (or maybe even going through a rebrand), here's what to consider—and what it should reflect.
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Can You Guess What the Top 10 Issues Affecting Real Estate Have in Common?
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RESO Fuels A.I. Innovation: How to Enter the U.S. Market Effectively
Restb.ai is a leader in real estate computer vision solutions, blazing a trail other PropTech firms outside the U.S. are likely to follow. Headquartered in Barcelona, Spain, the start-up leverages artificial intelligence (A.I.) to automatically tag and classify property photos with real estate-specific information. Restb.ai technology is used by fellow RESO members Midwest Real Estate Data (MRED) and TRIBUS, among others. In a video interview, Nathan Brannen, VP of Product and Sales at Restb.ai, discussed the role that RESO plays in helping A.I. companies like Restb.ai enter the U.S. market effectively. Brannen revealed how A.I. start-ups and other PropTechs can speed up their development and understand how the U.S. market works by tapping into the resources RESO offers. Restb.ai offers several different A.I. applications related to computer vision. "Our A.I. analyzes the property photos to extract things related to the real estate world and things that would be important to agents or/and buyers. So that includes things like room type classification, feature identification," said Brannen. Features such as hardwood floors or stone countertops allow consumers to search properties listed for sale that have the kinds of specifics that consumers want. Brannen noted that Restb.ai leverages its A.I. and computer vision in other ways, too, including analyzing the condition of the home – or even a particular room. He also said that Restb.ai can automatically determine with its computer vision technology if a photo is compliant with MLS rules. The goal is to make the home-buying process easier. "RESO has been very helpful with the data standards and having the Data Dictionary," said Brannen. "We've seen how varied things can be in different markets." According to Brannen, the RESO Data Dictionary has served as "a kind of blueprint" of the features Restb.ai can tag. "What are they called? How can we translate it to all the sites that already exist? It just makes our life a whole lot easier. It's almost like someone did a lot of our work for us by getting all that in line before we got started." As a European firm, attending a RESO conference helped Restb.ai better understand the U.S. market, Brannen said. "Being over in Spain, we weren't too familiar with the different conferences that existed," he said. Attending a RESO conference turned out to be the best place for Restb.ai's leadership to understand how the U.S. system works, who the players were and, he added, "What are the unique things we need to do to work in this market? It's almost a community that has been so easy to get up to speed and to really understand what we need to do and what we need to build for the U.S. market." Throughout this process, Brannen has become an advocate of RESO and would recommend RESO to other A.I. and PropTech start-ups. "It's really where a lot of the decisions being made on the future of this space are happening," he said. Brannen noted that RESO is not only good for Restb.ai but for all new technology companies, including the competition. "It's like a rising tide lifts all ships, and I think that's kind of what RESO is helping do. They may be helping our competitors, but at the same time, they're creating this environment where there's competition and innovation. If you want to be on the forefront of that and see what's coming, you have to be here." View the full 4:30 video on RESO's YouTube channel.
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Dotloop Users Have Until Thursday to Opt-Out of Data Sharing with Zillow and Others
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Insightful Tech: Project Team Mistakes, ADA Review, Web Analytics and Bots, Zoom Security Vulnerabilities, and Together Mode
Product Teams and Usability As part of my business, I provide a partner selection service to assist brokerages in vetting products. A product team's role is to deliver the product's vision to the customer. An area that the team puts a lot of effort into during the development process is to ensure their product is usable by the customer.
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Inside Real Estate Acquires dashCMA to Further Expand Their kvCORE Platform
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Use Public Records to Find Commercial Prospects
To be a successful commercial real estate practitioner, you obviously need clients and listings. And you probably get quite a few through repeat and referral business. However, some signs are pointing to the commercial market tightening up in the near future, which means now might be a great time to brush up on your prospecting skills. Lead generation can play a key role in having a strong year versus a weak one.
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Broker Tech: How to reduce compliance risk and protect your business
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More Positive Trends in the Real Estate Market
Different signs from May and June continue to support the claim by many experts that the real estate market is in a V-shaped recovery. The National Association of Realtors surveyed more than 4,000 real estate professionals about their monthly transactions in their May 2020 REALTORS® Confidence Index Survey and found that survey respondents saw roughly three offers each on homes closed in May, compared to about two offers in April and 2.3 in May 2019.
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Lone Wolf Introduces New Cloud Solutions for Agents, Brokers, Teams, Franchises, MLSs, and Associations
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iBuyer Platform Provider zavvie Launches New Streamlined Offer Optimizer
zavvie, the nation's first iBuyer platform for real estate brokerages, announces the release of an improved Offer Optimizer to bring home sellers all their options with unprecedented accuracy and clarity. The pro-consumer Offer Optimizer helps agents engage clients with all the newest selling options, including instant offers from iBuyers, a buy-before-you-sell option from Bridge providers, as well as a traditional Open Market offer. Real estate experts note more sellers may find instant offers from iBuyers more attractive because of COVID-19. "The iBuyer business model is uniquely positioned to thrive in a world of social distancing, where people are putting a premium on the ability to conduct business while limiting direct human contact," said Mike DelPrete, a global real estate tech strategist. "Feedback from thousands of agents using Offer Optimizer in the field reveals many sellers have heard of iBuyers, but are unfamiliar with how they work," said Lane Hornung, zavvie co-founder and CEO. "A streamlined Offer Optimizer makes it easy for the agent to explain how an instant sale works, and why it might be the right choice for their client." Individual estimates from each iBuyer have been replaced with an estimated offer range for all iBuyers. The market-specific ranges are based on zavvie's proprietary data set, with a statistically significant 95% confidence interval. "We know consumers want to be represented by an agent, even with an instant offer," Hornung said. "But agents need the right tools to talk about all the options available today. Agents add value by quarterbacking the transaction and earning a commission regardless of the option the seller chooses." In addition to agents being able to provide their clients all iBuyer and Open Market options, the new Offer Optimizer adds a Bridge option for sellers. The Bridge option, available in all 50 states, allows a consumer to buy their next home before they sell their current one. "The newest options for sellers – iBuyers and Bridge – are nearly completely digital, and well-suited for social distancing," Hornung explained. "This expansion of options available in Offer Optimizer also extends our reach. While iBuyers are limited to select markets, Bridge providers operate in every state."
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Premier Listings Broker Owner Jordana Tobel Shares Her COVID-19 Growth Story
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Realogy Launches First-Ever Real Estate Benefits Program Designed for AARP Members
Realogy announced that AARP Real Estate Benefits from Realogy, the first-ever real estate benefits program designed for the nearly 38 million AARP members, is now live. The new offering allows AARP members to receive $300 to $5,500 when buying or selling a home with a participating agent affiliated with one of Realogy's trusted residential real estate brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran and ERA.
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Top 10 Most Popular Articles of June
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Lone Wolf Changes Product Names
Lone Wolf's flagship products are getting brand-new labels! Starting June 30, you'll see new names across the Lone Wolf products you know and love, as well as throughout our website and support channels. These new names are specially designed to make it easier for you to find and use the tech you need--because they describe exactly what it is each solution does for you (e.g., Transactions), and who it is that provides it (e.g., Lone Wolf). So today, here's a look at what's changing, and when you should expect to see each new name in your solutions.
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Redfin Sees 303% Increase in Engagement with Virtual Walkthroughs
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Broker Pain Points, RESO Solutions Highlight Tech Survey
RESO's Broker Advisory Workgroup is hosting discussions that illustrate ongoing pain points for brokerages. Access to data is at the top of the list. Brokers regularly cite high costs for MLS data – which brokers consider to be their own – and access to data in general as ongoing concerns. Brokers regularly turn to aggregators to clean up the data they receive from multiple MLS sources. Data consolidation and normalization are needed, as data directly from MLSs often varies dramatically and presents challenges. WAV Group reached out to customers of several leading MLS technology and service providers for its 2020 Data Services Survey to learn what services customers want to see from their providers and how RESO standards can help to pave the way. Respondents were purchase decision makers, and nearly half of them self-described as C-suite or VP-level. Top technology items purchased included: The data that brokers provide their agents includes property activity (current listings, pending sales, sold data), local community information (schools, neighborhoods, public records, flood information) and company information (broker's listing history, membership/agent rosters, VOW data). Brokers see a growing need for more data to fuel their businesses in the future. The top data needs brokers are considering adding to their applications in the future, in priority order, include: Public Records Broker Listings History Sold Property Data Flood Zone Information Neighborhood / School Information The most modern data feeds today are supplied via APIs (Application Programming Interfaces). Although RETS (Real Estate Transaction Standards) data feeds from MLSs still play a significant role today, there is a growing desire to progress to the RESO Web API standard. Collectively, RESO-compliant data feeds blanket the real estate data services marketplace, and it's clear that the trend is moving away from RETS to RESO Web API. Among survey respondents, 68 percent would like to see most of their data feeds delivered by RESO Web API in the next 12–18 months. The number of organizations who have not yet moved to the RESO Web API is diminishing dramatically, according to Marilyn Wilson of WAV Group, who oversaw the survey. Those that haven't switched yet are hoping for more consistent, seamless integrations across systems, which is an ever-present effort at RESO. Some holdouts have said that the Web API does not always deliver the data needed, but these situations arise based on decisions made by local MLSs and their vendors, independent of the Web API standard. RESO continues to work with MLSs and technology companies to ensure that the most robust data sets are available to MLS participants and their technical staff via the Web API. Improvements in testing, training and functionality are occurring on a near-weekly basis and can be tracked in RESO's Transport Workgroup. Fans of the RESO Web API point to ease of integration, the support of the development team to use APIs in general, and the fact that the RESO Web API is easier to interface with and manage. Brokers who are reliant upon a single MLS data feed are atypical, as 58 percent of respondents stated that they secure data from multiple MLS and third-party data services providers, while 31 percent said they received their data solely from the MLS and 11 percent received data solely from third-party providers. Aggregated data feeds – one service that combines access to multiple types of real estate data – were viewed as very to extremely valuable by two out of three respondents. More than one data services provider (e.g., Trestle, Bridge, MLS Grid, Spark API, MLS Aligned) is often used by individual brokerages. For those who prefer to work in a non-aggregated data services environment, reasons cited included the ability to get more data and have more transparency by working directly with each MLS individually. This, again, is a situation created through limited data access in individual implementations of the Web API, not the Web API standard's overall capabilities. Adopting a standard data services approval process was desirable for 71 percent of brokers. Much like many colleges and universities have standardized their application processes, brokers would like to have clarity in the data access process when joining a new MLS. One of the most striking pain points disclosed in the survey was that just 16 percent of brokers believe that they are getting good or great value from the data services charged by individual MLSs. The primary messages to MLSs and third-party data services providers from the survey results are as follows: Provide reliable and complete broker back office data feeds Create clear processes for data access that are easy to find and have predictable documentation Move data access from RETS to RESO Web API Offer the RESO Web API as the default data feed and make it accessible, not as a secondary option which requires a special request to access Price data services to reflect the critical role data plays in the brokerage business and not as a hindrance to broker innovation The work RESO is doing today is addressing current broker pain points. Continued collaboration and problem solving among RESO, brokers, MLSs and technology companies will continue to allow brokers better technology and data at lower prices and with more efficient means to deliver value to their customers. To view the original article, visit the RESO blog.
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BHGRE Announces First Company in Brand History to Affiliate Through Entirely Virtual Process
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HomeActions Rolls Out Hometown Small Business Showcase to Howard Hanna Agents
The COVID-19 crisis has been tough on the economy--and particularly on small businesses. Now Howard Hanna agents can lead the way in supporting local businesses via a new collaboration with real estate newsletter platform HomeActions. HomeActions' new Hometown Small Business Showcase feature lets Howard Hanna agents easily highlight a changing list of local businesses in their bi-weekly email newsletters. "Small businesses are the lifeblood of the local economy," says Albert Clark, President of HomeActions. "They create two-thirds of net new jobs and drive innovation and competitiveness. From the corner hardware store to a trendy new restaurant, we need to re-engage with our local family-owned businesses and help them recover." How It Works To get started, Howard Hanna agents simply add the 'Community Spotlight' template in their HomeActions dashboard. From there, they can input a phone number, website, and description of each business they want to highlight. Agents can also email the data to the HomeActions support team and the staff will create the article for them. Here are two real-world examples of what these articles look like: From Realtor Erin O'Brien's newsletter From Realtor Tom Kundmueller's newsletter Of the businesses he highlights, Howard Hanna agent Tom Kundmueller says, "These are my 'faves' — places that I visit frequently. Our small businesses need our patronage now more than ever as they are recovering." HomeActions delivers 6 million newsletters on behalf of real estate agents to consumers every month. Nearly 500 Howard Hanna agents subscribe to the platform, averaging 440 contacts per agent. Learn more at homeactions.net.
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Delta Media reports real estate brokerages see big gains in online traffic, lower cost-per-lead despite COVID-19 outbreak
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Worth the Upgrade: How to go fully digital with the Ultimate Edition of Form Simplicity
When the vast majority of agents in America found themselves working exclusively from home, a new reality took hold. The more you could do digitally, the more likely you would remain successful throughout our health crisis. Agents and brokers who had been using a transaction management solution like Form Simplicity have stayed on top. They've been able to keep their business going by managing their transactions digitally, from listing to closing. As real estate begins its rebound, agents and brokers are looking for ways to work better remotely. For top producing brokers and agents, that means a robust, digital transaction management program. It also means using it every day. The Form Simplicity solution A transaction management program needs to be the cornerstone of going digital. But you also need to make sure you exploit all the benefits that it can provide you and your clients remotely. Form Simplicity, a leading digital transaction management solution owned and operated by Florida Realtors, is used nationwide by associations, MLSs, and brokerages. Beyond the ability to help you fully manage transactions remotely, Form Simplicity is the only leading transaction management solution created for real estate pros by real estate pros. Knowing what you need to improve your workflow and offer more remote services to your clients is what Form Simplicity does best. Every version of Form Simplicity – Starter, Professional, and Ultimate – provides these core features to help every agent work better – and faster – remotely: Everything is in the cloud and mobile-friendly: You can create, edit and store transactions online, on any device, and access anytime. Auto-populate feature – enter once: You no longer have to input the same information repeatedly on multiple forms. Get rid of clutter: Stop searching through stacks of paper files. You can find every transaction form instantly. Ditch your calculator: Eliminate math mistakes, as these smart forms do the calculations for you. Reduce your risk: All forms are always up to date, approved by the association, and are technically accurate. You won't make the mistake of using the wrong form. Do everything on your mobile phone: The newest update allows you to create and edit transactions on your smartphone or tablet, giving you total control from anywhere you are. Unmatched training and tech support: You get free and unlimited access to live and on-demand webinars along with an online library of how-to videos that walk you step-by-step through the most common tasks. If you ever need help, tech support is provided by the best in the business: Tech Helpline, also owned and operated by Florida Realtors. Tech Helpline is real estate's No. 1 tech support service, staffed by a team of the industry's most friendly, patient, and knowledgeable tech analysts who work with agents and brokers every day. The Professional Edition of Form Simplicity helps busy agents manage even more transactions remotely, providing them with up to 50 MB of online storage. And both the Professional and Ultimate Editions allow agents and brokers to do more with these additional features: Organizes even the disorganized: No more searching through countless emails and sticky notes for transaction details. Find what you need immediately. No more time spent downloading and uploading documents: Every email, text, and attachment goes directly to the right transaction, ready to view at any time. Collaborate online: You can engage clients and third parties in real-time, with comments online, again, all organized within the right transaction folder. Work in teams by giving read/write access to specific transactions to people you choose in your office. Tools for Brokers: Includes Broker Review—the ability to review, comment on and approve all forms digitally submitted by your agents. Create customizable checklists for agents to use when submitting their transactions' documentation for review. This allows your team to remain compliant. Visibility into each agent's transaction activity including email and SMS history. Ability to showcase your brand by adding your company logo to the forms your agents use in your transactions. And much more. But to go fully digital, you need the Ultimate Edition of Form Simplicity. The Ultimate Edition gives you unlimited electronic signing and unlimited online storage. For most agents, this upgrade is less than 20 cents a day. The Ultimate Edition of Form Simplicity: Solves your signature problems: No more driving around or hunting someone down to sign. Electronic signatures mean signing remotely, from anywhere, helping you close your deals on time. Bank-grade electronics signature features: It has all the security bells and whistles that makes digital signing safe. It uses advanced password protection, uses a Certificate of Authenticity (tracks date, time, email, and IP address), creates an Audit Log, and ensures every signature is legal and binding. Never worry about running out of space: Because every electronic signature session you send comes back as files that you need to store; you get unlimited storage. You also won't have to delete files to make way for new ones with unlimited document storage. You can retrieve any older file at any time. The popularity of esigning has never been higher. By investing a little more with an upgrade to Form Simplicity Ultimate Edition, agents can solve one of their most significant challenges – and time killers – when working remotely. Upgrading to the Ultimate Edition is the easiest way to go fully digital. Going digital is no longer an option; it's what your clients need – and expect. If your association, MLS or brokerage does not offer a transaction management solution, ask them to contact Form Simplicity today through our website at formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Explore the Power of 3D with Digital Twins
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Ben is No. 1, again: Caballero tops all REAL Trends Thousand lists since 2013
Every year since 2013, one individual real estate agent has sold more homes annually and also led everyone in total sales volume on REAL Trends' annual list of top agents. Ben Caballero‘s individual production numbers for last year are astonishing--more than 5700 homes sold with a total sales volume of $2.25 billion. The massive stack of MLS data showing he was the sole listing agent on each of his 5,778 homes sold that he provided REAL Trends proves this incredible accomplishment. It's important to note that Ben has never had a team, been part of a team, or shared his production with anyone else.
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Security and Business Continuity: Learnings from the Pandemic
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Make Your Brokerage's Website "Sticky" with A.I.-powered Home Search
Want to help real estate buyers find their dream home faster and easier while deepening their engagement with your brokerage? Artificial intelligence (AI) can help, and today we'll look at game-changing technology that can transform your website's functionality. AI has come to property search via Restb.ai, and it's helping real estate firms stand out from competitors. Once plugged into your website, Restb.ai's artificial intelligence API automatically tags and classifies listing photos according to criteria like room type, home feature, and architectural style—all without extra input from the listing agent. The technology can even detect more ephemeral qualities like natural lighting. But what does this mean for your website's visitors? Let's imagine, for example, that one of your agents has a picky buyer who wants a home with a kitchen island and natural lighting throughout—no exceptions. When the buyer searches for those two features on your website, Restb.ai not only returns results with those two features, but presents the results with the kitchen as the leading photo. Let's linger for a moment on the lead photo. Most listings display the exterior front of the home as the lead. So if a buyer wants, say, a dining room with French doors, the buyer will have to click into a listing and scroll through multiple photos looking for that feature. With a Restb.ai-powered search, results are delivered with dining rooms containing French doors as the lead photo. Now the buyer can easily skim the results and only spend time clicking into the listings that offer what she wants. By helping real estate consumers find their dream home more efficiently, brokerages can not only attract and retain more website visitors, but also potentially increase their volume of homes sold and decrease Days on Market (DOM) for their listings. Live example of AI-powered search in action Want to see how Restb.ai's property search works for yourself? Check out 2FindYourHome.com, the consumer-facing website operated by Western New York Real Estate Information Service (WNYREIS) in Buffalo, New York, or watch the video below: To learn more about how artificial intelligence can level-up your brokerage's property search experience, visit Restb.ai.
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One More Time, with Pam Johnson O'Connor
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How to Edit Your Matterport Spaces Anywhere, on Any Device
Whether you are using a Pro1, Pro2, BLK, a supported 360 camera or the new Matterport for iPhone, now there are more choices than ever to scan your spaces with Matterport. Wouldn't it be great if you could also edit and stage those spaces, on the go, using your favorite mobile device? Last month, Matterport rolled out changes to Workshop to enable editing of spaces on mobile phones and tablets, which makes the editing experience easier and more intuitive across the board.
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RPR Broker Tips to Help You Now and in the Future
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5 Ways Brokers Can Step Up to Help Their Communities
We know brokers are integral parts of both their local real estate community and their larger ecosystems. As real estate experts with years of experience and know-how under their belts, and a team that relies on them, brokers might feel some added responsibility. See five ways brokers can step up to help their communities and offer usable resources that their agents, clients, and neighborhoods can use to navigate this global pandemic.
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Going Beyond Standard Integration, Inside Real Estate Builds a BombBomb Based Product Inside kvCORE
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Real Estate Is About to Get 'Creepy' and Why That's a Good Thing
Gary Keller and Josh Team, who run Keller Williams, talked about it. Then Simon Chen, head of Product and Innovation at Realogy, did too. Amazon and Netflix already do it. Real estate is about to get personal in a whole new way. Real estate is on the cusp to deliver what Amazon does. Right now, Amazon does it better than just about anyone. It knows what you want to buy before you do. Amazon learns from your behavior and becomes intuitive.
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RESO Universal Property Identifier (UPI) Goes Global
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REAL Trends Case Study: Agent Churn 42% Lower with Adwerx Automation
Attrition, turnover, churn. Whatever you call it, nobody likes losing their employees, period. In real estate, the agent churn rate is insanely high. Here are a couple of tidbits about the average agent tenure: Tom Ferry: 87% of all real estate agents fail National Association of REALTORS: Median tenure at a firm has dropped to four years Combine those industry stats with the fact that the average employer spends about $4,000 to hire a new worker, and we're painting a pretty bleak picture. In any economic climate, the logical question becomes "How can I retain more of my agents?"
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How to Find Commercial Comps Using RPR
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Top 10 Most Popular Articles of May
The COVID-19 lockdown is coming to an end in most parts of the country, and many of our most read articles last month reflected that transition. For example, article #6 on our list below talks about how open houses have changed in the wake of the pandemic. Want to better understand how real estate consumers feel about buying and selling homes during this time? Scroll down to #10. To learn about technology that you can use both during and after quarantine, check out articles #3 and #8. To see what else was popular with agents and brokers during the month of May, check out our full list below! 1. Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere‍The coronavirus pandemic has changed the way we live--and the way we need to communicate. So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. 2. A TikTok Guide for Real Estate AgentsThere's a number of reasons why you should start branding yourself on TikTok as an agent. Approximately 50% of U.S. users are between the ages of 18 and 34 with an additional 20% between the ages of 35 and 44. Not only are those prime home buying ages, but 37% of its users have stated they have a household income exceeding $100K! Your target demographic is on TikTok, so why aren't you? 3. 3 Easy Ways to Scan Documents, Create PDFs with Your PhoneIn the mobile age, sending photos and documents can be done on your smartphone through text or email. Best of all, today you can turn just about any image or document into a PDF. With a simple smartphone app, you can teach your clients to do the same. Here are three real estate agent-friendly options. 4. 10 Things to Do When you Receive a Referral‍There are 10 things you ABSOLUTELY must do each and every time you receive a referral to ensure you get more and more referrals each and every year, month, week, and even day. Here's what you do each time someone sends you a referral. 5. 6 Apps to Help You Take Better Listing Photos‍Many real estate agents hire professional photographers, and though we encourage agents to bring in outside expertise, we also understand that it's not always possible right now. So if you're playing the part of photographer and agent, check out these tips and apps that you can use to show your listing in the best possible light. 6. Everything You Know About Open Houses Is About to ChangeWhile agents rushed to provide virtual showings to fill the immediate void, "open houses" are starting to return, but they are not the same. In fact, everything you know about open houses is about to change again with an innovative new service: Open House Every Day. 7. Cloud CMA Releases Impressive Upgrade for Live PresentationsWe recently saw a preview of the new Cloud CMA Live. The best part is that these additional new features are included for no additional charge. If you are a current Cloud CMA user, there is nothing that you need to do. The upgrade is automatically added to all existing and future accounts. Learn more in this article. 8. Business Unusual: 3 Things to Do Right Now in RPRWe're just over a month in and everyone is feeling the corona crunch. Many WFHers are facing the question of "What can I do right now to help me prepare for later?" RPR has your back. Here are three easy things you can learn to do in RPR right now. 9. 3 Ways to Become the GO TO Agent in Your Neighborhood without Leaving Your House!Albert Clark of HomeActions joined us on a Coffee Chat last week to teach us how to support your clients with insightful and unique homeownership information and market data to become THE go-to agent in your neighborhood. Here are three key takeaways. 10. What Homebuyers and Sellers Think About COVID-19We read a lot about what the so-called 'experts' think will happen to the real estate market as a result of COVID-19, but what do homebuyers and sellers think? Transactly conducted a market survey of 800 consumers who planned on buying or selling a home in 2020, prior to COVID-19, to hear their opinions. Here's what we learned.
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Keep Your Agents Safe: 45 Videos on Smarter, Safer Selling
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Real Estate Recruiters: Seal the Deal with Technology and Tools
When you're the one in charge of recruiting for your firm, use top-of-the-line real estate technology and tools as motivation to attract new sales associates. Technology that simplifies an associate's daily life is one of the best ways to stand out from others vying for top talent in your market. Supercharge your recruiting efforts with next-gen technology, giving your associates reliable business-building solutions to help source leads and establish their reputations.
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Howard Hanna Adds Virtual Showings to Online Offerings
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Lone Wolf Launches Title Product in All States
A week ago, Lone Wolf announced their Marketplace. At launch, there were fewer than a dozen products available to agents and consumers that were tied into the marketplace. They include Earnnest, eCommission, Updater, PrestoIntelligence, and EyeSpy360 among others like Real Estate Webmasters. However, as the announcement stated, this initial group was the first group of many. Lone Wolf has set its sights on delivering a tool that would not only allow agents to acquire business tools that they can use to grow their business, but a full suite of home closing and settlement solutions that provide consumers with choices for mortgage, title, insurance, escrow, and other services.
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Real Estate Website Tips: Why Page Load Time Matters
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Engaging Buyers through Email Campaigns with Ardian Zagari
In this video, RPR chats with Ardian Zagari, co-Founder of Brevitas. We all understand that in today's world, we might feel a bit awkward promoting properties unsolicited. However, we also know that we have to keep deals flowing. In our conversation, Ardian provides pointers on crafting your email campaigns so they'll be welcomed by recipients and drive engagement. By using Brevitas as a proxy, we discuss various ways to track a campaign's impact. Here are some key takeaways:
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The Future of Space in the Palm of Your Hand
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New REACH Class Announced: Is RealX Real Estate's Next Juggernaut?
Second Century Ventures, the strategic investment arm of the National Association of Realtors, announced its 2020 REACH class. Second Century Ventures has grown to become the most active global venture fund in real estate technology, working with more than 100 firms worldwide. Eight companies comprise the REACH Class of 2020, including:
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8 APIs for Real Estate Websites
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How to Get More Eyes on Your Listings with Eli Randel
In this video, we chat with Eli Randel, Chief Strategy Officer at CREXi. We'll walk you through what makes a listing stand out in difficult times like today, as well as the booming times we look forward to getting back to. We review simple things such as including as much detail as possible, to more advanced tips like creating virtual due diligence processes for potential buyers.
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HUNT Real Estate ERA Named Top Firm in Realogy ERA Network
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What Do I Blog About, Anyway?
Adding a blog to your website is a great way to stay in contact with a wide audience looking to buy or sell real estate. Your blog can help you increase your online profile, gain valuable contacts, and build your business. But getting started can be a challenge. Where to Start with Blogging
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Google Search Console and Your Real Estate Site: Part 2
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Lone Wolf Launches New Technology Marketplace
Lone Wolf Technologies, owned by America's fourth largest software company, Vista Equity Partners, has released a technology marketplace that will be made available through (Instanet) TransactionDesk and (zipLogix) zipForm Plus transaction management solutions today. This bold initiative has been a strategy that has been approached by a variety of companies over the past five years, including Flexmls Spark, RE Technology's Success Store (owned by us), Clareity Marketplace, Realogy's Zap Store, and probably a number of others. The goal of these stores or marketplaces is to provide a suite of integrated services that all fit together into a seamless technology suite for agents and brokers, and also for homebuyers and sellers.
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Century 21 Brands RPR Nationwide
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Redesigned Form Simplicity Makes Working Remotely Easier than Ever
Form Simplicity, the only transaction management software owned 100% by a Realtor association, makes working remotely easier than ever. Across the country, agents and brokers are switching to the redesigned version of Form Simplicity as they rapidly adapt to all things digital. Many are attending webinars hosted by Technology Training Manager Kaz Cisowski. Kaz reports he has had more people attend Form Simplicity training in the last four months than all of last year. "People are hungry to learn right now," Kaz says, who has already trained about 7,500 professionals. As agents and brokers nationwide hone their digital skills in record numbers, most are telling Kaz that the latest version of Form Simplicity is much easier to use. "They tell me that Form Simplicity has become a lot less 'click-ish,'" pans Kaz, noting that its improved user interface means fewer clicks for agents to create forms or navigate the program. Kaz, a former real estate agent, can personally relate to changes made in Form Simplicity to help optimize an agent's workflow, and he explains that during his two-hour Form Simplicity class. He walks agents through the steps to set up transaction forms and configure them once to save them time on every future transaction. He notes that when agents learn how to automatically import essential property data from the MLS to across all their transaction forms, they are hooked. "Every agent wants to know what's in it for them – to switch to the new Form Simplicity," Kaz explains. As being able to work remotely took on a whole new meaning starting in March, Kaz is delighted to see how agents react when they see that From Simplicity is remarkably mobile friendly. He demonstrates this during his webinar on an iPad. When agents learn that they also can use their phones to create transactions or to monitor the transaction status, they are surprised – and delighted. "Some agents had no idea you could use Form Simplicity on your phone," he said. Change is hard for everyone, so Kaz spends time during his training going through the things that some agents have become accustomed to with an earlier version of Form Simplicity. But once he walks them through the logic in why the changes were made, agents embrace the redesign as they can see first-hand how the improvements have made Form Simplicity more intuitive. And sometimes, Kaz notes, little changes can make a big difference for some agents and brokers. One example, he says, is when he demonstrates "how to sort transactions by the last time it was updated, so they appear in descending order, most recent to oldest, something you couldn't do before." Giving agents these filters makes it more powerful and practical, he explains. But perhaps the most crucial element Kaz brings to his online training is fun: he lightens the load by interjecting humor, where appropriate, to make the classes not only educational but a little more entertaining. "What I really want to do in my class is help people master the paperless real estate transaction," Kaz says. "By teaching them how to set up their preferences, making sure they understand how to use esign and going over their esign templates. We go over all the things they can do in advance, so they don't have to do extra work when they do each signing," he says, adding, "It's all about creating that optimal workflow for each agent." For his broker training, Kaz focuses on two things that are important to those who run brokerages: How to use Form Simplicity to reduce risk and remain compliant. Since Form Simplicity is often a member benefit provided by their MLS or association, Kaz notes that with the increased appetite for training, "A lot of members are starting to understand the value of going digital and say, 'Hey, I can do this, and it does not cost me an extra penny.'" Kaz says that with so many agents discovering what they need to work remotely, they appreciate now more than ever software solutions that are easy to use. "Form Simplicity helps agents stay organized, and they can always see what they didn't do yet," he says. Understanding the practical benefits of a digital transaction management solution for agents comes down to seeing it in action. Kaz has given thousands of Realtors nationwide a front-row seat to see the advantages offered by the redesign and is gearing up to host webinars for thousands more. Check with your association or MLS to see if they offer Form Simplicity as a member benefit and when the next webinar is if you haven't been trained on the newest version. Your opportunity to better manage your transactions remotely may be at your fingertips. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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A Real Virtual Open House Tour
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What Real Estate Stocks Suggest about Life after Shelter-in-Place
If you are an active trader in the stock market who purchased shares during the free fall, you may have witnessed the greatest gain in 30 years. Many real estate stocks rebounded quite nicely, but others still have much to gain. For the purposes of this article, we are choosing the two-year chart.
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How to Value Investment Properties with Bruce Kirsch
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Will Remaining States Abandon Attorney Closings?
A notable portion of real estate industry vets, agents or otherwise, report some form of legal background or experience. This trend appears to hold true across regions despite only some states requiring an attorney's involvement in property transactions. October Research released a report this month endeavoring to provide clarity on which markets operate under such regulations, and what correlation these answers may have to the connection between real estate and the law.
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Top 10 Most Popular Articles of April
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Google Search Console and Your Real Estate Site: Part 1
We get asked about SEO... a lot. What can I do to boost it? How do I know where I rank? Anything I can do for free? The answer to all these questions (and more) can be found with Google Search Console. Of course, there are no magical, overnight SEO fixes. But Search Console is free, it offers a ton of crucial information about your site, and it's a basic, user-friendly tool you should have in your SEO toolkit. We use it every day!
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