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3 Ways to Make Open Houses One of Your Most Valuable Marketing Tools
Open houses have always been a powerful marketing tool, but they are evolving in new and exciting ways to help you succeed. Aaron Kardell, CEO of Homespotter, joined me on a Coffee Chat to share some simple, but powerful, insights about the best ways to take open houses to the next level. Here are three key takeaways: 1. Open House by Appointment Instead of pushing for a ton of people to attend your open house, focus on quality, not quantity. You can do this by setting specific 15 to 30 minute appointments for potential buyers after pre-qualifying them and understanding the seriousness of their interest in the property. Setting appointments allows you to spend quality time with each of the prospects, explaining all of the most positive features of the home and giving them the personal attention they need to answer their questions thoroughly. Spending time with each visitor also allows you to provide specific feedback to the seller to help improve curb appeal, remove clutter, gain pricing feedback, etc. 2. Capture Info on Virtual Open Houses by Replacing the "sign-in" sheet When scheduling a virtual open house, make sure the system you're using requires every visitor to register so you can capture them for follow-up afterwards. While Facebook Live is a nice format, for example, it is much more anonymous. Tools like GoToMeeting, Google Hangouts and others are better at capturing information for those that register and those that attend live. Tools like Spacio, for example, allow you to capture visitor information and then automatically load the information into CRM tools like Contactually and Follow-Up Boss so you can begin a dialogue with consumers you met at live or virtual open houses. 3. Promote Virtual Open Houses on Social Media Today, there are tools that make it easy for you to automatically post new listings online. These tools, like Boost from Homespotter, have expanded to allow you to promote live virtual open houses as well. You can promote virtual open houses on Facebook, Instagram and even Waze now. Just think how many people you can attract to a listing if you can use the power of social media to accomplish it! Also, virtual open houses will encourage consumers to look at more houses virtually and then narrow their requests for live showings only to those homes that are most interesting to them! It's a great way to save time and money for agents and their clients. Don't Miss These Upcoming Coffee Chats! Friday, June 5 What Are the Likely Effects of COVID-19 on the Rental Market? with Cameron Paine of If you would like us to sign you up for all upcoming coffee chats, email [email protected] and she will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to, click Create Account and then use one of these coupon
Why SEO Matters in Today's Market
Wednesday, June 10, 2020 at 10:00 AM PDT Buyers and sellers are using the internet more than ever before, so your website should be generating more leads than before, right? If your website is generating zero new business for you, it is probably because buyers and sellers can't find you on Google. You can fix that! Turn your website into a real business asset that can pay you dividends year after year. It is not magic and you don't have to know how to talk in HTML. Danny Jessop and Kevin Piechota will show you the tools they use every day to help agents and brokers across the country beat their local competition and the large national real estate websites to the first page of Google. You'll learn: The key factors Google uses to rank your website. Beginner-level SEO tools and strategies anyone can use. Where you rank right now. The process for identifying the best keywords that you can win Essential SEO strategies that can move you up the rankings. Creating exclusive lead funnels for your ideal clients. And more! Register
When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate