Homes.com provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit Homes.com monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business.

We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent.



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Discover the Power of Data-Driven Real Estate Sales Funnels
Are you ready to maximize your marketing impact? Utilizing real estate sales funnel data can be the key to reaching your niche and driving growth in your business. What's a sales funnel? A real estate sales funnel is a process used by real estate agents and brokers to convert leads into clients. It involves a series of steps that help agents identify, qualify and nurture leads, eventually converting them into buyers and sellers. The funnel comprises various stages: generating leads, nurturing leads, setting an initial meeting, closing a deal, and even post-transaction follow-up. At the start of the funnel, leads are generated through various methods such as advertising, social media, networking, referrals, and cold calling. After leads are identified, they're nurtured by providing information and resources to help them make informed decisions and build trust. The next step is setting an initial meeting, usually a face-to-face meeting, to determine their needs and discuss the options. How to set up a real estate sales funnel Setting up a sales funnel for your real estate business can seem daunting, but with the right steps, it doesn't have to be. Let's walk through the steps to set up a sales funnel for SEO-based campaigns, social media, video and other marketing outreach: Define Your Target Audience: Start by pinpointing who your target audience is. Ask yourself questions like, "What type of clients do I like working with most?" and "What are their interests?" Once you've identified your target audience, you can tailor your sales funnel to meet their needs. Choose and Optimize Your Platforms: Once you know your target audience, decide on the platforms you'll use to reach them. Will you be using SEO? Email? Social media? Video Marketing? Choose the platforms you think will work best for your audience and then optimize those platforms for maximum visibility and engagement. Create Content: Content is king and especially important for sales funnels. Create content that your target audience will find valuable and shareable. Tailor the content to the platforms you're using. For example, if you're using social media, you may want to focus on visuals and short snippets of content. If you're using SEO, then focus on keywords and long-form content. Lead Magnet: Lead magnets are attractive offers that entice prospects to visit your site and provide their contact information in exchange for something of value. Examples of lead magnets include e-books, webinars, white papers, market reports, a "What's my home worth?" landing page and more. BONUS: RPR Market Activity reports are a powerful lead magnet. Consider offering a Market Activity report to prospects with data-driven market insights about the local real estate market. These reports contain invaluable information about the current market, including listing and sales activity and pricing trends that can help potential buyers and sellers determine whether the time is right for them to enter the market. Be sure to have a clear call to action, such as, "Provide me with your address and I'll send you a Market Activity Report based on your area," or something to that effect. Design Your Funnel: Once your content and lead magnet are ready, it's time to design your funnel. Often this involves a landing page. It should be eye-catching and provide clear messaging and a call to action. From there, create a form to capture user information and set up automation to follow up on those leads. Automating your follow-up process allows you to reach out to potential customers quickly and easily and ensures no leads slip through the cracks. Track and measure: driving maximum impact with your sales funnels If you're serious about your sales funnel strategy, don't stop short of tracking your results. Pay attention to the metrics that can give you the most useful insight into your campaigns' performance and areas that need improvement (social media engagement, website visits, click-through rates, conversion rate, cost per lead and more). Then based on those metrics, craft messages that will really connect with your niche audience! Use trends from your existing campaigns – emails, mailers, social media and more – to identify what's working and areas for refinement. With this data to guide you, create targeted messages and campaigns that resonate. And use the same data to focus in on the best messaging for maximum impact. Unlock the power of data to get the results you want! Unlock your inner marketer: create an engaging sales funnel Embrace the power of sales funnels and use the tools you now possess to craft a powerful funnel that resonates with your target audience. With the right combination of content and analytics, you can see the tangible results of your efforts and confidently optimize your marketing plan. Take the plunge and make your mark — the success is yours for the taking! Good luck! To view the original article, visit the RPR
How to Keep Your Real Estate Leads Up When the Market is Heading Down
Real estate is heading into the bear market territory. After a couple of years of "go, go, go!" home sales are beginning to decline. A bear real estate market doesn't mean you have to look for another job; it means you must look for ways to improve on your marketing to keep your leads up. Using proptech tools is key to getting top dollar for your seller, and everyone knows a happy seller generates leads. It's time to focus on getting back to the new normal by capturing leads and nurturing them through the awareness stage and into the customer stage. Virtual 3D tours are now more critical than ever to stay connected. What's with the bear? Typically, a bear market is used to describe a drop of more than 20% from recent highs. NAR recently reported that home sales were down 36.9% year over year, part of a recent downward trend. This can trigger a whole new set of buyers and sellers who have been waiting for the bubble to deflate. It is time to use analytics to help your real estate lead generation when doing a listing presentation. You can showcase important data about the duration of every 3D virtual tour visit or the number of days on the market. Demonstrating your marketing ability helps potential sellers recognize the well-thought-out strategy you use to get properties sold. Real estate is cyclical Whether it's a bear real estate market or breaking record sales, ups and downs are inevitable. Reasons for selling a home can range from losing a job or getting promoted to a different city to wanting more space or downsizing. It's about satisfying the needs of the consumer. The changing needs of the consumer have given rise to the demand for 3D tour technology, immersive floor plans and virtual showings. The best way to keep your leads up is to make sure the consumer is satisfied. Sellers want their homes sold in the least amount of time with minimal interruption. This can be achieved by using easily accessible online marketing tools. Visual content generates interest. The most helpful technology for buyers, according to Realtor.com, are virtual tours and accurate property information. Not only do virtual tours engage the buyer, but more than half of sellers prefer this method of showcasing their homes. Credibility A sharp correction in the market is coming. According to a recent Forbes article, home prices are 27% overvalued and that translates to some big bucks! Focus your real estate lead generation on real value like a property's floor plans with advanced measurements and accurate details. Your property listings exude value when the consumer can correlate size with the price. By using a consistent measurement standard, you give credibility to all the information needed to list and sell a house. Communicating value through accurately measured rooms in 2D and 3D gives both the seller and the buyer confidence in your real estate agent's abilities. Trending now Interest rates are up and that means two things for qualified buyers. They either have to buy a less expensive home or put in a higher down payment. Listings are also trending upwards according to the National Association of Realtors. What that means is competition in the seller's market. Give your listings a boost by offering ways for potential buyers to engage. Make it easy for the buyer to understand the fit and flow of a property through interactive 3D virtual tours. Why do you want to increase engagement with a property? Interacting with a property sparks interest and it allows you to check for further signs that your buyer leads are ready to move forward. Don't forget to share your contact details to elevate your brand's visibility. When the buyer is prepared it is easy for them to reach out to you. The time is always right Adjust the mindset of the seller. Whether they think they have "missed the boat" or want to wait for the next wave, a bear real estate market doesn't mean no one is buying. Reports from major news feeds indicate home prices could continue the downward trend into 2023 but, conversely, some areas are forecasted to see increases. Either way, stay focused on why buyers need a new home. That stash of cash they have accumulated during the pandemic and the need for a larger floor plan are just a few reasons for them to buy. Show the seller the best ways to sell their home quickly by using the marketing advantage of a 3D virtual tour on your website, links to MLS and social media channels. Whether the market is trending towards a bear or a bull situation, keeping your real estate leads up means keeping up with technology. Stay in touch and connect to the needs of the consumer by setting the stage, sharing information and showcasing value. To view the original article, visit the iGuide
Top Features to Look for in Your Lead Generation Software
With the real estate market slowing down, more real estate professionals need creative ways to build their sphere of interested buyers and sellers. The housing market can be a bit of a jumble with so much conflicting information. Messaging ranges from "buy now before the market crashes" to "wait to sell your home because prices are about to take a considerable dip." As a real estate agent, you need to find a way to put your clients at ease, provide them with reliable market information, and think of innovative ways to find a reliable flow of incoming leads. This is where lead generation technology comes in. Lead generation has become the agent's #1 most reliable source of new business. Without lead gen tech in this market, finding a source of leads would mean dropping into people's DMs, spending hours of your free time trying to navigate the world of digital marketing, or finding ways to interact with the public in-person during an ongoing pandemic. While these options may work for some agents, having a lead source that provides an ongoing stream of new leads can far outweigh the alternative lead gen options. But with so many options out there right now, how do you choose the option that's right for your business? Today, we'll dive into what you should be looking for in the best real estate lead generation technology: Flat rate pricing Budgeting is much easier when you know exactly how much your expenses are. So why would you invest in a product when the pricing fluctuates month to month? Lead generation software that charges by the lead or a percentage of your commission often leads to surprises when the bill comes. Invest in lead generation software that allows you to realize your expenses up front, with no surprise charges included. Automated follow-up Real estate professionals know that the best time to follow up with a new lead is as soon as possible. But in your busy schedule, following up with every lead is extremely difficult, if not impossible. Lead generation technology that provides you with a system to follow up with leads for you will inevitably be worth the cost. After all, think of all the leads you may have missed out on by trying to contact each one manually. An automated lead follow-up system will help you save time and bring in new clients. Tested and proven landing pages Landing pages play a big part in a successful digital marketing campaign. A quality landing page needs to include some essential features to convert a high percentage of leads including: Visually appealing design Customized agent/broker brand information A comprehensive lead form A strong headline and click-through action If a lead generation company does not provide these features, you may want to look elsewhere. Optimized digital ads Do you know the best places to display your advertising so it will be seen by the right audience? Or how to optimize ads to avoid ad fatigue and get the most value out of your ad spend? If your experience with running ads on multiple platforms is limited, you should consider letting a professional do it for you. The best lead generation software displays your ads on multiple platforms to increase your ad visibility. You need a lead generation company that provides ads that fit your brand criteria and is consistently A/B tested to make sure your ads are getting the best possible delivery including cost per click and the highest possible lead volume. If you're in the market for more leads (who isn't?), there are some great options out there. But most of the software that's available doesn't offer all of the characteristics we've listed above at an affordable price. If you're looking for the best features and the most leads, we recommend BoldLeads for a comprehensive real estate lead generation platform that will help you find workable buyer and seller leads to fill your sales funnels. To view the original article, visit the Lone Wolf blog. Next Steps Explore more Lead Generation solutions in our Product Directory Read articles about Lead