eMerge

Real Estate Marketing in 2023: Focus on the Fundamentals
Wednesday, April 19, 2023 at 10:00 AM PDT With the real estate market cooling down significantly toward the end of 2022, the day-to-day routine of a Realtor might look a bit different this year compared to the last few trips around the sun. Gone are the days when leads and sales would seemingly fall in your lap, or at least for the time being. In 2023, real estate agents are going to have to get back to the basics and focus on the fundamentals in order to have a prosperous year. Join the VP of Sales & Marketing at Planitar Inc., Michael Vervena, as he discusses the importance of effective marketing tools to sell your listings quickly. Learn more about incorporating property details like accurate measurements, floor plans, and 3D virtual tours to leverage better results on the MLS. Register

Track the Market with RPR Housing Data
Thursday, April 6, 2023 at 9:00 AM PDT As a REALTOR®, you need to be informed of any market changes so you can deliver local expertise relevant to today's real estate trends. One way to do that is to keep a constant tab on your market using the housing statistics available in RPR. RPR provides you with the easy to understand market snapshots, charts and graphs to help you set realistic expectations for clients. In an ever-changing market, you'll find this information incredibly helpful in explaining the dynamics of the local market trend to your buyers and sellers. In this webinar, we will cover 3 top RPR tools: Market Trends – Housing charts and market trends with 8 key metrics including new, active, pending and sold and corresponding median price data and months of inventory. My Markets – A quick snapshot of the recent changes in your selected markets from the RPR Home Page. Market Activity Report – Showcases details on recent real estate activity. We'll review how to share the most pertinent data with clients and customers via email and text and how to incorporate the information into buyer and seller presentations. Register

3 Vertical Video Ideas for Real Estate Marketing
Gone are the days when the traditional horizontal video was king. Thanks to social media and the widespread consumption of content on smartphones, vertical now rules the roost. If you're not already creating TikTok videos or Stories and Reels for Instagram and Facebook, now's the time to start. But don't let the format change intimidate you—let it save you time instead! Because vertical video is more casual and off-the-cuff in nature, it takes less time and effort to create. There's no need to use fancy equipment, set up shots, or spend much time in post-production—your smartphone is all the tool you'll need! Vertical videos are so easy to create that you can get started ASAP. Watch the video above to learn: How to create better content with less effort 3 types of vertical videos to create for your real estate business Tips and tricks for making your videos more watchable And more! Further Reading How to Leverage Instagram Reels for Real Estate 7 Adjustments That Will Make You Better on Camera TikTok: Video Makes the Real Estate Star 7 Fresh TikTok Video Ideas from TikTok