The Facebook Ad that Home Buyers Can't Resist

A sale, a bargain, a good deal—if there's anything consumers love, it's getting more value for their money. Realtor Jaime Resendiz uses that to his advantage in his advertising. By creating "price drop" ads for listings on Facebook, he attracts a ton of quality buyers. After all, even house hunters are looking for a good deal—especially in this...

Buying or selling a home is a major transaction and moment for consumers. Time and again, we've heard from consumers that when they're deciding on an agent, it's really a determination of who they trust. That's why having good online reviews is so important. There is no shortage of sites that accept consumer reviews. Google, Facebook, and Yelp are...

I am certainly not an economist, and I only modestly invested in the equity markets. I am real estate to the core. We are within 90 days of Tax Day, and I have never welcomed it so much! The Federal Reserve (Fed) is fighting inflation with resolve. The rapid increase in interest rates has impacted all investment categories, including residential real...

February 1, 8, 15 and 22, 2023 at 11:00 AM PST REALTORS® are facing a long list of tax changes for the 2022 filing year. New and complex rules, annual inflation adjustments, and tedious documentation can impact any taxpayer without a plan or expert guidance. Hear from certified professionals and get the tips needed to save time and money while reducing...

Rents Rising Faster Than Home Prices in Almost Half the U.S.; Both Renting and Owning Unaffordable for Average Workers Throughout the Country; Renting Still More Manageable in Vast Majority of Markets IRVINE, Calif. – Jan. 19, 2023 — ATTOM, a leading curator of real estate data nationwide for land and property data, today released its 2023 Rental...