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The Best Instagram Filters For Real Estate

December 02 2014

quantum instagram filtersWith the growing popularity of Instagram, real estate professionals have an intuitive and inexpensive tool for creating and sharing their properties. Instagram's filters allow you to edit and manipulate your images in order to achieve your desired look and feel. Depending on the property and the audience, you may want to edit in a retro feel, or create a hyper vibrant colorscape. Instagram lets you play photo editor without investing in expensive camera equipment and photo editing software.

Instagram experts all have their favorite filters, and some are more suited to homes and properties than others. Some of the most popular filters for real estate include:

  • Amaro allows you to add more light to the photo. This versatile filter creates a "old west" or "country" look to photos already edited in a sepia tone. Real estate pros will like the "glamour" factor it adds to photos with a pink or rosy tone. Amaro is especially popular for photos of properties shot at sunset.
  • The Hudson filter enhances blues to create a cool, crisp look. You can use the Hudson filter to enhance the water, sky, or any other blues in the photo. It's great for exterior shots.
  • The Rise Filter is a great option for indoor photos. This editing tool creates a cozy, warm feeling. It's perfect for kitchens and dens.
  • The X Pro-II is a versatile, indoor/outdoor filter that enhances reds and blues to a vibrant "pop" of color.
  • The Sierra filter creates a soothing, calm feel for your photo. It's great for pool areas, gardens, and any area in which you want capture a feeling of serenity, like bathrooms.
  • The Toaster Filter gives everything a groovy, Mad Men feel.
  • The Lo-Fi filter, one of the service's most popular, give everything a lovely, hazy feel. The colors are saturated, but the effect is very ethereal. It's great for outdoor shots.

You will want to dedicate some time for exploring and experimenting with Instagram filters. Once you are comfortable with the service, you'll be able to decide which filter is right for the property or the room. Get creative and filter your photos through a number of options to see what you like best.

Instagram is also great when you want to document some unique details, like moldings, windows, hardware, or tile, or a garden. A good Instagram photo doesn't need to capture the whole subject--just a tease of a beautiful flower or interesting tile or faucet will be enough to pique the interest of your audience and drive them to your website.

To view the original article, visit the Quantum Leads blog.