Homes.com Drives Most Traffic to Top Real Estate Franchise Sites

NORFOLK, VA, April 11, 2011 — Homes.com, a division of Dominion Enterprises, reported that it was the #1 source of traffic (after major search engines) to four of the top five real estate franchise websites in March.

According to Experian Hitwise, a leading online metrics firm, Homes.com is the #1 traffic source following the major search engines, driving traffic to RE/MAX.com, century21.com, coldwellbanker.com and ERA.com. Additionally, Homes.com is the second-largest traffic source to ERA.com, ahead of Bing and Yahoo! Search.

In addition to being the leader in traffic sent to top franchise sites, Homes.com ranks ahead of all other real estate search sites for visit time (time spent on site by user), and #3 in page views while ranking #6 in overall visits, according to the latest statistics posted by Hitwise for March 2011.

"The recent statistics from Hitwise validate that Homes.com is attracting a higher quality consumer than our competitors," said Jason Doyle, vice-president of Homes.com. Doyle added, "Our visitors are clearly more engaged and serious about making a home purchase, and that is ultimately where the rubber hits the road with our partners. This type of divergent data should emphasize for advertisers the importance of making investment decisions based on real results rather than which site has the most visitors."

About Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 6 million consumers visit Homes.com each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit www.Homes.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 40 market-leading websites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, VA, the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.

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