Reesio Launches Integration with MailChimp, Including Drip Email Campaigns

SAN FRANCISCO, Jun. 26, 2015 — Reesio, the combined CRM and Transaction Management platform for real estate professionals, has launched several new CRM features this week. The new features include the following:

An integration with the email marketing platform MailChimp, which allows users to connect their MailChimp account directly within Reesio. From there, users can create email lists in Reesio that automatically sync to their MailChimp lists. This allows users to set up drip email campaigns, access email templates, and set up email blasts within MailChimp based on Reesio email lists.

Reesio will now track email activities of synced email lists so that whenever an email is sent through MailChimp, an activity will show up in that contact's lead within Reesio. Email activities tracked include: when an email is sent, opened, clicked, unsubscribed, and bounced.

A new tagging system that allows users to add/remove tags on multiple contacts.

Reesio Co-Founder & CEO, Mark Thomas, said the drip email campaigns feature was requested over 80 times by customers in the past several months, and was by far and away the most heavily-requested feature the company has ever had. "When we say that we take customer feedback seriously here at Reesio, we mean it," said Thomas. "Every time a feature gets requested, we log it, and add the tally to the number of times it's been requested. We use the number of times a feature has been requested to heavily determine what we focus on for our product roadmap. Drip email campaigns were requested 60% more often than the next most-requested feature, so it was obvious that we needed to launch this feature now."

As to whether users need to pay for a MailChimp account on top of paying for a Reesio account, the answer is that users will only need a paid MailChimp account if they have more than 2,000 contacts, send out more than 12,000 emails per month, or want to use the drip email campaigns feature (if users want to send out regular email blasts, that doesn't require a paid account if the number of contacts/emails is below the above threshold).

Given that Reesio just launched the most-requested feature that it's every seen from customers, one might think that Reesio would be holding off on releasing new features anytime soon. Not so said Thomas. "Unlike other companies who only release new features once a month or once a quarter, Reesio releases new features on a weekly basis, and we're constantly iterating on our product to make it better. We never get complacent, and now that we've launched this MailChimp integration, we're on to building the next thing that will add value for our customers."

Regarding what comes next product-wise for Reesio, Thomas mentioned that they've been able to secure a large state Realtor association partnership, and that association will be licensing their forms directly to Reesio. Which means Reesio can integrate those Realtor forms directly into its product, and member brokers/agents will be able to fill out their forms right within Reesio. While Thomas declined to mention which association they'll be partnering with, he did say that the forms integration should launch in the next few months, "Relationships with Realtor associations and MLS' are paramount to us. We're making it a top priority here at Reesio to work with state associations to integrate their forms into Reesio and also potentially offer Reesio as a member benefit to associations and MLS' across the country."

Additional CRM and other features are also in the works for the coming months.